{"id":10537,"date":"2021-12-21T16:32:40","date_gmt":"2021-12-21T09:32:40","guid":{"rendered":"https:\/\/architectexpo.com\/2022\/10537\/"},"modified":"2022-01-26T10:42:08","modified_gmt":"2022-01-26T03:42:08","slug":"%e0%b8%84%e0%b8%b8%e0%b8%a2%e0%b8%81%e0%b8%b1%e0%b8%9a-%e0%b8%ab%e0%b8%a1%e0%b8%b9-ductstore-%e0%b8%96%e0%b8%b6%e0%b8%87%e0%b9%81%e0%b8%99%e0%b8%a7%e0%b8%84%e0%b8%b4%e0%b8%94%e0%b8%81%e0%b8%b2","status":"publish","type":"post","link":"https:\/\/architectexpo.com\/2022\/en\/10537\/","title":{"rendered":"The new identity of Architect Expo and street-art Key Visual by the collaboration of DUCTSTORE X BENZILLA under the concept of \u201cCO \u2013 WITH CREATORS\u201d that definitely shifts visitors&#8217; experience."},"content":{"rendered":"\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0e04\u0e38\u0e22\u0e01\u0e31\u0e1a &quot;\u0e2b\u0e21\u0e39 DUCTSTORE&quot; \u0e16\u0e36\u0e07\u0e41\u0e19\u0e27\u0e04\u0e34\u0e14\u0e01\u0e32\u0e23\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a Key Visual \u0e07\u0e32\u0e19\u0e2a\u0e16\u0e32\u0e1b\u0e19\u0e34\u0e01&#039;65\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/HGzHsMyZWsQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_95b311-bf, .wp-block-kadence-advancedheading.kt-adv-heading_95b311-bf[data-kb-block=\"kb-adv-heading_95b311-bf\"]{text-align:center;font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_95b311-bf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_95b311-bf[data-kb-block=\"kb-adv-heading_95b311-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_95b311-bf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_95b311-bf\" data-aos=\"fade-up\"><em><strong><em>\u201cI would like to use this Key Visual as a mean to communicate with all fields of creators as the CO \u2013 WITH CREATORS is cross-professional collaboration.\u201d<\/em><\/strong><\/em><\/h3>\n\n\n\n<p><strong>When you hear the word \u201c<span style=\"text-decoration: underline\" class=\"underline\">Architect<\/span>\u201d, what come to your mind?<br>The design of buildings, residences, streets, town, or shopping malls\u2026?<\/strong><\/p>\n\n\n\n<p>It\u2019s been more than 3 decades that Architect Expo has been presented through the different perspectives of architecture each year. However, the upcoming Architect Expo 2022 with Key Visual will create the vital phenomenon of the expo to be completely distinguished.<\/p>\n\n\n\n<p>\u201cNontawat Charoenchasri \u2013 Moo\u201d, design director of DUCTSTORE the design GURU, is a key man in creating this attractive Key Visual by re-arranging the concepts and ideas from the three organizing chairmen to explore more stories and be more interesting.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"652\" src=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2021\/12\/Mr.-nontawat.jpg\" alt=\"\" class=\"wp-image-11469\" srcset=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2021\/12\/Mr.-nontawat.jpg 973w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2021\/12\/Mr.-nontawat-600x402.jpg 600w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2021\/12\/Mr.-nontawat-300x201.jpg 300w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2021\/12\/Mr.-nontawat-768x515.jpg 768w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Chapter One<br>Interpretation<\/h2>\n\n\n\n<p>\u201cAfter knowing that the concept of Architect Expo 2022 is \u201cCO \u2013 WITH CREATORS\u201d, I realized it was a perfect fit for me because I usually work with other artists or designers. My interpretation of the CO &#8211; WITH CREATORS concept is &#8220;Collaborations&#8221;, which are similar to street art or various high-end works in which the artist&#8217;s character is incorporated into one&#8217;s project. I would like to present an exceptionally distinguished Key Visual at the Architect Expo 2022, in order to be considered real CO \u2013 WITH CREATORS.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/MG_5653-1200x800.jpg\" alt=\"\" class=\"wp-image-10516\" srcset=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/MG_5653-1200x800.jpg 1200w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/MG_5653-600x400.jpg 600w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/MG_5653-300x200.jpg 300w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/MG_5653-768x512.jpg 768w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/MG_5653-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/MG_5653-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption>Cr. https:\/\/www.lookbook.in.th\/benzilla-interview\/<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>&#8220;BENZILLA is my chosen artist because his work is contemporary and street-ready.&#8221; It is exactly allied with what I want to do, which is to go beyond the limitations of the previous Key Visual frameworks in the Architect Expo that communicate solely through architecture,&#8221; Nontawat said of the design concept.<\/p>\n\n\n\n<p>The Key Visual encourages visitors to think about how it comes and find out what they really want to know about one creation without telling them everything about it. In this incredibly interesting Key Visual, they can use their imaginations.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-40 has-background-dim\" style=\"min-height:400px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-10520\" alt=\"\" src=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/IMG_0055-scaled.jpg\" style=\"object-position:50% 47%\" data-object-fit=\"cover\" data-object-position=\"50% 47%\" srcset=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/IMG_0055-scaled.jpg 2560w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/IMG_0055-600x400.jpg 600w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/IMG_0055-1200x800.jpg 1200w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/IMG_0055-300x200.jpg 300w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/IMG_0055-768x512.jpg 768w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/IMG_0055-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/IMG_0055-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"alignwide has-text-align-right has-text-color wp-block-heading\" style=\"color:#2cceff;font-size:64px\">Chapter Two<br>Logo &amp; Layout<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<div style=\"height:330px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#ffe074;font-size:12px;line-height:1.3\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:35px\"><em><em>&#8220;I intend to design the most playful logo and key visual for Architect Expo 2022.&#8221;<\/em><\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Nontawat intends to create a logo that is &#8220;easiest to read and understand&#8221; while not competing with the main Key Visual. In the meantime, they will support each other. He wants the logo&#8217;s\u00a0font to look like the &#8220;Box logo&#8221; of a high-end brand. It looks cool when it&#8217;s on a shirt! And, depending on the usage purpose, this year&#8217;s logo should be able to be positioned in a variety of styles, either in one line or two.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2213-1200x800.jpg\" alt=\"\" class=\"wp-image-10532\" srcset=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2213-1200x800.jpg 1200w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2213-600x400.jpg 600w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2213-300x200.jpg 300w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2213-768x512.jpg 768w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2213-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2213-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Chapter Three<br>DUCTSTORE X BENZILLA<\/h2>\n\n\n\n<p>The highlight of this Key Visual is BENZILLA&#8217;s Three Ball character, which appears in every element of this Key Visual &#8220;Living Space&#8221;. If visitors look closely at the lines and patterns, they will notice that it represents the lifestyle of contemporary urban people, such as planting trees, listening to music, raising animals, working, cycling, skateboarding, and so on.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/AW-ASA_KV-VDO-Cover-12-1200x675.png\" alt=\"\" class=\"wp-image-10526\" srcset=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/AW-ASA_KV-VDO-Cover-12-1200x675.png 1200w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/AW-ASA_KV-VDO-Cover-12-600x338.png 600w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/AW-ASA_KV-VDO-Cover-12-300x169.png 300w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/AW-ASA_KV-VDO-Cover-12-768x432.png 768w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/AW-ASA_KV-VDO-Cover-12-1536x864.png 1536w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/AW-ASA_KV-VDO-Cover-12-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em><em>&#8220;The style of this Key Visual is relatively clear, semi-artistic.&#8221; I believe it is approachable to a wide range of people, particularly new groups of people that we hope to attract to the Architect Expo 2022.&#8221;<\/em><\/em><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Chapter Four<br>The Outstanding Challenges<\/h2>\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim-60 has-background-dim\" style=\"min-height:400px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-10528\" alt=\"\" src=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2223-scaled.jpg\" style=\"object-position:52% 100%\" data-object-fit=\"cover\" data-object-position=\"52% 100%\" srcset=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2223-scaled.jpg 2560w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2223-600x400.jpg 600w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2223-1200x800.jpg 1200w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2223-300x200.jpg 300w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2223-768x512.jpg 768w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2223-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2223-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left has-medium-font-size\"><em><em>&#8220;I wanted to make the Key Visual more fun, so it could communicate well with new audiences, rather than the Architect Expo\u2019s target. I&#8217;d like to communicate with people in the design field other than architects and would like to invite anyone that is interested in design and art to attend the expo because there is a lot you\u00a0can do or get involved in.\u201d<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:298px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Conclusion<br><strong>The new experience in Architect Expo 2022<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2216-1200x800.jpg\" alt=\"\" class=\"wp-image-10530 size-full\" srcset=\"https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2216-1200x800.jpg 1200w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2216-600x400.jpg 600w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2216-300x200.jpg 300w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2216-768x512.jpg 768w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2216-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2022\/wp-content\/uploads\/2022\/01\/DSCF2216-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Architect Expo 2022 will be a collaboration of artists, designers, and creators that will bring a new perspective on collaboration to a larger community. In the expo, you can perceive information and knowledge that are not only about architecture.<\/p>\n<\/div><\/div>\n\n\n\n<p><em>&#8220;I would like to express my gratitude and appreciation to the three organizing chairmen who dared to create the KEY VISUAL of Architect Expo 2022, which is well in line with the theme of CO \u2013 WITH CREATORS, which usually requires knowledge sharing and difference acceptance in order to create wonderful new things. Finally, we will exceed our former selves. I believe it is a new perspective of the Architect Expo that is certainly different from previous years,&#8221;<\/em> Nontawat concluded.<\/p>\n\n\n\n<p>There&#8217;s a saying &#8220;together, we go beyond&#8221;, which I&#8217;m not sure who said it first. However, once the Key Visual was made public, it proved that collaboration can result in something new and different from the original. If anyone wants to know what the creative innovations are, Mr. Nontawat says, <em>&#8220;please discover those at the upcoming Architect Expo 2022.&#8221;<\/em><\/p>\n\n\n\n<p>There will be much more for you to experience at Architect Expo 2022 under the concept of &#8220;CO \u2013 WITH CREATORS,&#8221; which will bring together professionals from various fields. What big surprises and other articles await us? Please stay tuned.<\/p>\n\n\n\n<p><strong><strong>Meet Architect Expo 2022 under the concept of &#8220;CO \u2013 WITH CREATORS,&#8221; which will take place during 26<sup>th<\/sup> April \u2013 1<sup>st<\/sup> May, 2022 at Challenger Hall, IMPACT Muang Thong Thani.<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI would like to use this Key Visual as a mean to communicate with all fields of creators as the CO \u2013 WITH CREATORS is cross-professional collaboration.\u201d When you hear the word \u201cArchitect\u201d, what come to your mind?The design of buildings, residences, streets, town, or shopping malls\u2026? It\u2019s been more than 3 decades that Architect&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[443],"tags":[219,19,624,20,24],"class_list":["post-10537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-en","tag-architect-expo-2022-en","tag-architect22-en","tag-key-visual-en","tag-live-architectural-event-en","tag-65-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The new identity of Architect Expo and street-art Key Visual by the collaboration of DUCTSTORE X BENZILLA under the concept of \u201cCO \u2013 WITH CREATORS\u201d that definitely shifts visitors&#039; experience. - Architect Expo 2022 : The 34th ASEAN\u2019s Largest Building Technology Exposition.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architectexpo.com\/2022\/10120\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new identity of Architect Expo and street-art Key Visual by the collaboration of DUCTSTORE X BENZILLA under the concept of \u201cCO \u2013 WITH CREATORS\u201d that definitely shifts visitors&#039; experience. - Architect Expo 2022 : The 34th ASEAN\u2019s Largest Building Technology Exposition.\" \/>\n<meta property=\"og:description\" content=\"\u201cI would like to use this Key Visual as a mean to communicate with all fields of creators as the CO \u2013 WITH CREATORS is cross-professional collaboration.\u201d When you hear the word \u201cArchitect\u201d, what come to your mind?The design of buildings, residences, streets, town, or shopping malls\u2026? 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