{"id":27099,"date":"2023-01-06T13:53:53","date_gmt":"2023-01-06T06:53:53","guid":{"rendered":"https:\/\/architectexpo.com\/2023\/27099\/"},"modified":"2023-02-06T10:11:44","modified_gmt":"2023-02-06T03:11:44","slug":"wilsonart-innovative-decorative-surfaces-with-combined-technologies-from-two-cultures-for-asians-at-architect23","status":"publish","type":"post","link":"https:\/\/architectexpo.com\/2023\/en\/27099\/","title":{"rendered":"WILSONART, innovative decorative surfaces with combined technologies from two cultures for Asians, at Architect\u201923<\/strong>"},"content":{"rendered":"\n
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Technology from America combined with R&D from Japan creates seemingly impossible innovations. If you read the interview from Wilsonart<\/strong>, a leading brand in innovative decorative surfaces<\/strong> and High Pressure Laminate<\/strong> (HPL) by Khun Adisak Thiaphairat, Managing Director of Wilsonart (Thailand) Co., Ltd.<\/strong> you will certainly understand Wilsonart\u2019s innovation process in the words of an insider.<\/p>\n\n\n\n

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Hybrid innovation that pervades Asian lifestyle<\/strong><\/strong><\/p>\n\n\n\n

If we are going to get to know Wilsonart, we must flash back to the beginning of its founding in 1954 in the United States up until 2019, which marks the year when technologies from two leading companies were merged. The result was the birth of a hybrid innovation from the collaboration between AICA<\/strong>, a manufacturer of chemical products from Japan, and Wilsonart Asia<\/strong>, in developing cutting-edge decorative surfaces and HPL to meet the needs of Asians more than ever. Presently, when it comes to laminates, Wilsonart has become one of the leading brands in the region.<\/p>\n\n\n

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AICA x Wilsonart:<\/strong>
Technologies which influence Asian cultures<\/strong><\/p>\n\n\n\n

When it comes to this issue, some may wonder when new western innovations are adopted in Asian countries, would they need to be modified or developed in order to align with Asian lifestyle? Likewise, we definitely will not miss the opportunity to discover an answer from Khun Adisak, who explained that, \u201ccollaboration is another strength of Wilsonart because we have an American background combined with Japanese technology<\/strong>.\u201d<\/p>\n\n\n\n

Khun Adisak added that during the time when Wilsonart was under the management of the United States, it mainly followed the trends of European design. The process behind launching innovations to customers includes meetings to share design trends. When it comes to the customs and Asian cultures, there are several elements which differ from western cultures. Therefore, Wilsonart strives to understand such differences by creating their own designs, together with selecting or adapting the designs which were the result of the collaboration.<\/p>\n\n\n\n

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Design that pleases users and respects designers<\/strong><\/strong><\/p>\n\n\n\n

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