{"id":12176,"date":"2024-01-31T11:00:41","date_gmt":"2024-01-31T04:00:41","guid":{"rendered":"https:\/\/architectexpo.com\/2024\/uncategorized\/12176\/"},"modified":"2024-03-06T12:04:02","modified_gmt":"2024-03-06T05:04:02","slug":"%e0%b8%84%e0%b8%b8%e0%b8%93%e0%b8%a0%e0%b8%b2%e0%b8%9e%e0%b8%97%e0%b8%b5%e0%b9%88%e0%b8%a2%e0%b8%b7%e0%b8%99%e0%b8%a2%e0%b8%87-%e0%b8%a7%e0%b8%87%e0%b8%88%e0%b8%a3%e0%b8%8a%e0%b8%b5%e0%b8%a7%e0%b8%b4%e0%b8%95%e0%b8%97%e0%b8%b5%e0%b9%88%e0%b8%a2%e0%b8%b1%e0%b9%88%e0%b8%87%e0%b8%a2%e0%b8%b7%e0%b8%99-thai-german-decor-%e0%b8%81%e0%b8%b1%e0%b8%9a%e0%b8%a7%e0%b8%b1%e0%b8%aa%e0%b8%94%e0%b8%b8%e0%b8%9b%e0%b8%b9%e0%b8%9e%e0%b8%b7%e0%b9%89%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88%e0%b8%9a%e0%b8%ad%e0%b8%81%e0%b9%80%e0%b8%a5%e0%b9%88%e0%b8%b2%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%a2%e0%b8%b1%e0%b9%88%e0%b8%87%e0%b8%a2%e0%b8%b7%e0%b8%99%e0%b8%9c%e0%b9%88%e0%b8%b2%e0%b8%99-life-cycle-%e0%b8%97%e0%b8%b5%e0%b9%88%e0%b8%a2%e0%b8%b7%e0%b8%99%e0%b8%a2%e0%b8%b2%e0%b8%a7-%e0%b9%83%e0%b8%99%e0%b8%87%e0%b8%b2%e0%b8%99%e0%b8%aa%e0%b8%96%e0%b8%b2%e0%b8%9b%e0%b8%99%e0%b8%b4%e0%b8%8167","status":"publish","type":"post","link":"https:\/\/architectexpo.com\/2024\/en\/interviews-en\/12176\/","title":{"rendered":"Enduring quality, sustainable life cycle: Thai-German Decor With flooring that tells story of sustainability through a long life cycle at Architect\u201924"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12176\" class=\"elementor elementor-12176 elementor-11108\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e8eed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e8eed7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b247f2b\" data-id=\"b247f2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21a7296 elementor-widget elementor-widget-image\" data-id=\"21a7296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/INTERVIEW-01_0-1-1024x540.jpg\" class=\"attachment-large size-large wp-image-12682\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/INTERVIEW-01_0-1-1024x540.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/INTERVIEW-01_0-1-300x158.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/INTERVIEW-01_0-1-768x405.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/INTERVIEW-01_0-1-1536x810.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/INTERVIEW-01_0-1.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd24d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd24d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-538584b\" data-id=\"538584b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e346a8c elementor-widget elementor-widget-text-editor\" data-id=\"e346a8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 Join in awakening the trend of environmental conservation in the design-construction industry. Let\u2019s take up position on the principle of \u2018sustainability\u2019 from telling stories of innovations that improve the quality of life of consumers.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 How do you define the word \u2018sustainability\u2019? For the author, after having sat and interviewed with various brands which have been in the design-construction industry for years, the scope of the term\u2019s definition is endless. The only overlapping point in the stories from various entrepreneurs is to reduce environmental impact in any way.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 Such is the same for this interview, even in the big picture, we are venturing into the world of building materials, telling stories of properties, highlights, and features of innovations. At the same time, we have drawn out the brands\u2019 identity and sentiments to attract manufacturers and consumers in every industry to shine a spotlight on \u2018sustainability\u2019.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 We have the pleasure of meeting with Thai-German Decor, an importer of high-quality prefabricated flooring materials from Europe and premium laminate flooring, KRONOTEX brand from Germany, where we had a simple and friendly conversation with Khun Eurng &#8211; Sirinya Suttapong, Business Development and Marketing Manager, Thai-German Decor Company Limited, who will answer the question: What does sustainability look like with a long life cycle?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfc71e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dfc71e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5fb31b\" data-id=\"e5fb31b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78d8f84 elementor-widget elementor-widget-heading\" data-id=\"78d8f84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Warming up at Architect\u201924 with \u2018COREPEL\u2019<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60a6546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60a6546\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f70c4f\" data-id=\"4f70c4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f23ad95 elementor-widget elementor-widget-text-editor\" data-id=\"f23ad95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<span style=\"font-family: helvetica, arial, sans-serif;\"> Before drawing the reader into the main idea just introduced in this interview, we would like to open the conversation by asking about feedback from customers from Architect\u201923. For those who are into floor decoration materials with several styles in the market, sometimes they may have stopped by the Thai-German Decor booth.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0\u201cAt Architect\u201923 where we launched a new product called COREPEL, which is a waterproof wood resin composite floor, the feedback from customers was quite good, from project owners and general retail customers, especially the latter was considered very good.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">The team also received feedback on the product to bring the opinions of the Asian market to discuss with the factory in further developing the product.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c02b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c02b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdb7442\" data-id=\"bdb7442\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f051360 elementor-widget elementor-widget-image\" data-id=\"f051360\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7130-1024x683.jpg\" class=\"attachment-large size-large wp-image-11124\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7130-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7130-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7130-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7130-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7130-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7331ed6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7331ed6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ae518a\" data-id=\"9ae518a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8eb67 elementor-widget elementor-widget-heading\" data-id=\"5d8eb67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outstanding innovation, reliable production source<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b3139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00b3139\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff9ab83\" data-id=\"ff9ab83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89de9eb elementor-widget elementor-widget-text-editor\" data-id=\"89de9eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0 \u00a0When it comes to flooring, it is evident that several brands in the market are competing. This is to offer consumers a wide range of selection to ensure endless possibilities of choice. Therefore, to transform into an eye-catching innovation, creating distinctive features to meet the needs of consumers is a great challenge for Thai-German Decor.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cFirst of all, our products, both COREPEL and others, whether it\u2019s KRONOTEX laminate flooring or SAFETY FLOOR, everything is imported from factories with a world-class standard and is manufactured in Europe.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 Khun Eurng then went on to talk about the discussions with customers who came to visit the exhibition booth at Architect\u201923. We listened attentively to tell the readers the reason why Thai-German D\u00e9cor managed to carry on its business to this day. We have two short answers:<\/span><\/p><ol><li><span style=\"font-family: helvetica, arial, sans-serif;\">Innovation: Khun Eurng talks about the importance of innovation to designers because using innovation to directly help solve the pain point can make designers&#8217; work smoother.<\/span><\/li><li><span style=\"font-family: helvetica, arial, sans-serif;\">Source of production: We think this point will have quite an effect on the choice to consume each type of product. In the case of Thai-German D\u00e9cor\u2019s customers, it is an important point.<\/span><\/li><\/ol><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 Khun Eurng gave us an example: \u201cCOREPEL is a flagship product which was launched at the Architect Expo and is manufactured in Switzerland. The innovation is licensed from a factory in Switzerland. A great number of customers, especially retail ones, place great importance on the source of production because they choose to buy products for their own home and along with that, comes the innovation that must meet their needs.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1209ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1209ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dbeb88\" data-id=\"6dbeb88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-872d99c elementor-widget elementor-widget-image\" data-id=\"872d99c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7092-1024x683.jpg\" class=\"attachment-large size-large wp-image-11123\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7092-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7092-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7092-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7092-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7092-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e31d3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e31d3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-196e73c\" data-id=\"196e73c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85ed2b elementor-widget elementor-widget-heading\" data-id=\"e85ed2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Homeowners and Designers: Differences as Consumers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-663830f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"663830f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29eabf4\" data-id=\"29eabf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6208cf1 elementor-widget elementor-widget-text-editor\" data-id=\"6208cf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">Now that we have seen the highlights of Thai-German Decor\u2019s innovation, let\u2019s move a little deeper from the previous matter. We would like to ask about the differences between end-user customers and designers when looking for a product and what their requirements are.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cEnd-user customers will look at beauty, style, colors and patterns first. But selecting innovations that cover their needs and most importantly, easy maintenance is another thing that this group of customers values. Our products can answer this issue in terms of having scratch-resistant surface, and being strong and durable, waterproof and termite resistant.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 However, from a designer\u2019s point of view, they tend to look at many factors, whether it be colors, patterns, style, all of which depend on the design trends of each time period.<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 <\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0The next issue is innovation. When designers take on the role of being the ones to find the best products for customers, choosing modern innovations that can answer design questions and customer needs is something that designers keep in mind.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 Lastly, there is the matter of price. It may not sound exciting when compared to appearance and technology. However, when a project is limited by budget, choosing the best and most cost-effective product becomes an important task for designers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a395e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47a395e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836f73c\" data-id=\"836f73c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd260be elementor-widget elementor-widget-image\" data-id=\"cd260be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7075-1024x683.jpg\" class=\"attachment-large size-large wp-image-11122\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7075-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7075-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7075-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7075-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/01\/IMG_7075-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef6ccbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef6ccbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9724860\" data-id=\"9724860\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99db5af elementor-widget elementor-widget-heading\" data-id=\"99db5af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nA \u2018long\u2019 life cycle in a world of \u2018sustainability\u2019\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73e03b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73e03b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f14d03e\" data-id=\"f14d03e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ebff9f elementor-widget elementor-widget-text-editor\" data-id=\"4ebff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0 <\/span><span style=\"font-family: helvetica, arial, sans-serif;\">We will start with the issue of \u2018sustainability\u2019 on a serious note after speaking and answering the topic of the products of Thai-German Decor in basically every nook and cranny.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>It is understood that some readers may already guess the answer to flooring materials and sustainability. But we still confirm the original statement. We would like to delve into this perspective from the lens of an entrepreneur in what direction he considers such issues.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cSince the day the company was founded, we have been importing alternative materials. From the first day, we imported laminate flooring. It is a replacement for genuine wood, because originally laminate flooring came from Europe. The region has been interested in the issue of sustainability since almost 30 years ago. If they process the trees by adding other materials to improve its properties in terms of durability, or ease of installation. It might be able to do more.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f65fc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f65fc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3562c9\" data-id=\"a3562c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b880bc2 elementor-widget elementor-widget-heading\" data-id=\"b880bc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In what way does Thai-German Decor define the term sustainability?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-710a019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"710a019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9320cc\" data-id=\"f9320cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6a8c1 elementor-widget elementor-widget-text-editor\" data-id=\"6f6a8c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cFor the term sustainability, some may define it as a raw material used in the production process. We think that is partly right. But another point that many may overlook is the life cycle of long-lasting materials which can be sustainable for the world.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 For instance, recently there was a customer who installed flooring with KRONOTEX, which is a product of our company. It was laid about 20 years ago. Now, he will renovate the second floor because he believes that this product has a long service life.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 Therefore, sustainability covers both aspects of the materials used and the life cycle of the product. If the life cycle is long, it means we create less waste.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2e8f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c2e8f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-019c065\" data-id=\"019c065\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcb32bb elementor-widget elementor-widget-heading\" data-id=\"bcb32bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Changes according to consumer needs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d219a52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d219a52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0c8d09\" data-id=\"e0c8d09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34fe4b2 elementor-widget elementor-widget-text-editor\" data-id=\"34fe4b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u00a0\u00a0\u00a0\u00a0<span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 <\/span><\/strong><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cPresently, trends are changing very quickly. In our view from the past couple of years, several customers came to talk to us with various issues. Now, however, one noticeable change is that more people are investing in houses and want to select something that can be used for a long time.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 Therefore, we believe that home decoration materials, whether interior or exterior ones, the quality must come first and it is something that is sustainable for both the customers and the company.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 Another future is we are moving toward an aging society. It may become another factor in selecting products suitable for the elderly and future generations. As a flooring material, it is even more essential.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cFor Thai-German Decor, there are two groups of customers who give importance to elderly people: the elderly who buy products for themselves; and those who build houses for their children and grandchildren. We have products that cover the needs of the elderly, such as SAFETY FLOOR, which is an anti-slip floor which reduces impact, and products that we have selected, such as COREPEL, whose surface has an R10 anti-slip value like that of some tiles. The tiles can help prevent slipping and falling or an accident inside the house.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0 In addition to the surface of COREPEL, another feature that is good for the well-being is the use of more than 50% natural wood components, which are wood that comes from forests that are grown using a sustainable management system. Therefore, it does not affect the environment. COREPEL has also passed world-class tests for releasing volatile substances into the indoor atmosphere, namely FloorScore, Greenguard Gold, VOC A+ and CARB2, reducing the risk of harmful volatile substances. All of these ensure that consumers can be confident in COREPEL\u2019s products, which are friendly to the health in every aspect, whether physical or respiratory.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec55a0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec55a0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8550468\" data-id=\"8550468\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10c7063 elementor-widget elementor-widget-heading\" data-id=\"10c7063\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New innovations that invite you to experience the Architect\u201924<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4b643a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4b643a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abaf49d\" data-id=\"abaf49d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a89aa elementor-widget elementor-widget-text-editor\" data-id=\"71a89aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Thai-German Decor Company Limited is ready to launch the new COREPEL model with an innovative genh wood surface. Experience more nature than ever at booth No. <strong>F205<\/strong> at <strong>Architect\u201924<\/strong>, <strong>t<\/strong>he 36<sup>th<\/sup>\u202fASEAN\u2019s Largest Building Technology Exposition during <strong>30 April \u2013 5 May, 2024 from <\/strong><strong>10:00 a.m. &#8211; 8:00 p.m. at <\/strong><strong>IMPACT Muang Thong Thani<\/strong><strong>.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0\u00a0\u00a0\u00a0 Join in awakening the trend of environmental conservation in the design-construction industry. Let\u2019s take up position on the principle of \u2018sustainability\u2019 from telling stories of innovations that improve the quality of life of consumers. \u00a0\u00a0\u00a0\u00a0\u00a0 How do you define the word \u2018sustainability\u2019? For the author, after having sat and interviewed with various brands which [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-12176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enduring quality, sustainable life cycle: Thai-German Decor With flooring that tells story of sustainability through a long life cycle at Architect\u201924 - Architectexpo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architectexpo.com\/2024\/en\/interviews-en\/12176\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enduring quality, sustainable life cycle: Thai-German Decor With flooring that tells story of sustainability through a long life cycle at Architect\u201924 - Architectexpo\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0\u00a0\u00a0\u00a0 Join in awakening the trend of environmental conservation in the design-construction industry. 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