{"id":18855,"date":"2024-04-08T14:12:31","date_gmt":"2024-04-08T07:12:31","guid":{"rendered":"https:\/\/architectexpo.com\/2024\/uncategorized\/18855\/"},"modified":"2024-04-23T17:56:09","modified_gmt":"2024-04-23T10:56:09","slug":"tpi-%e0%b9%80%e0%b8%95%e0%b8%b4%e0%b8%a1%e0%b9%81%e0%b8%95%e0%b9%88%e0%b8%87%e0%b8%a0%e0%b8%b2%e0%b8%9e%e0%b8%88%e0%b8%b3%e0%b9%83%e0%b8%ab%e0%b8%a1%e0%b9%88-%e0%b9%80%e0%b8%9b%e0%b8%b4%e0%b8%94%e0%b8%95%e0%b8%b1%e0%b8%a7%e0%b8%9c%e0%b8%a5%e0%b8%b4%e0%b8%95%e0%b8%a0%e0%b8%b1%e0%b8%93%e0%b8%91%e0%b9%8c-%e0%b8%a7%e0%b8%b1%e0%b8%aa%e0%b8%94%e0%b8%b8%e0%b8%97%e0%b8%94%e0%b9%81%e0%b8%97%e0%b8%99%e0%b9%84%e0%b8%a1%e0%b9%89-%e0%b8%88%e0%b8%b2%e0%b8%81%e0%b9%80%e0%b8%97%e0%b8%84%e0%b9%82%e0%b8%99%e0%b9%82%e0%b8%a5%e0%b8%a2%e0%b8%b5%e0%b8%aa%e0%b8%a3%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b8%aa%e0%b8%a3%e0%b8%a3%e0%b8%84%e0%b9%8c%e0%b9%83%e0%b8%99%e0%b8%87%e0%b8%b2%e0%b8%99%e0%b8%aa%e0%b8%96%e0%b8%b2%e0%b8%9b%e0%b8%99%e0%b8%b4%e0%b8%8167","status":"publish","type":"post","link":"https:\/\/architectexpo.com\/2024\/en\/interviews-en\/18855\/","title":{"rendered":"TPI transforms its image&#8230;launching wood substitute from creative technology at Architect\u201924"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18855\" class=\"elementor elementor-18855 elementor-16714\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2cadc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2cadc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b40a1\" data-id=\"b8b40a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a6732 elementor-widget elementor-widget-image\" data-id=\"44a6732\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/INTERVIEW_\u0e14\u0e23.\u0e19\u0e34\u0e18\u0e34\u0e1e\u0e07\u0e29\u0e4c-\u0e27\u0e34\u0e01\u0e34\u0e15\u0e40\u0e28\u0e23\u0e29\u0e10-03-1024x540.jpg\" class=\"attachment-large size-large wp-image-18885\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/INTERVIEW_\u0e14\u0e23.\u0e19\u0e34\u0e18\u0e34\u0e1e\u0e07\u0e29\u0e4c-\u0e27\u0e34\u0e01\u0e34\u0e15\u0e40\u0e28\u0e23\u0e29\u0e10-03-1024x540.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/INTERVIEW_\u0e14\u0e23.\u0e19\u0e34\u0e18\u0e34\u0e1e\u0e07\u0e29\u0e4c-\u0e27\u0e34\u0e01\u0e34\u0e15\u0e40\u0e28\u0e23\u0e29\u0e10-03-300x158.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/INTERVIEW_\u0e14\u0e23.\u0e19\u0e34\u0e18\u0e34\u0e1e\u0e07\u0e29\u0e4c-\u0e27\u0e34\u0e01\u0e34\u0e15\u0e40\u0e28\u0e23\u0e29\u0e10-03-768x405.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/INTERVIEW_\u0e14\u0e23.\u0e19\u0e34\u0e18\u0e34\u0e1e\u0e07\u0e29\u0e4c-\u0e27\u0e34\u0e01\u0e34\u0e15\u0e40\u0e28\u0e23\u0e29\u0e10-03-1536x810.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/INTERVIEW_\u0e14\u0e23.\u0e19\u0e34\u0e18\u0e34\u0e1e\u0e07\u0e29\u0e4c-\u0e27\u0e34\u0e01\u0e34\u0e15\u0e40\u0e28\u0e23\u0e29\u0e10-03-2048x1080.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a0378f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a0378f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69ab3ff\" data-id=\"69ab3ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a874d2d elementor-widget elementor-widget-text-editor\" data-id=\"a874d2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0When hearing \u201cTPI\u201d, many may think of cement, ready-made mortar, or building materials related to structural work, plastering, and masonry. However, upon getting to know the brand, you will realize that in addition to the above-mentioned products, TPI also features others related to building materials.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0Get to know the TPI brand through a conversation with <strong>Dr. Nithipong Vikitseth, Deputy Managing Director, Corporate Planning<\/strong>, <strong>TPI Polene Public Company Limited<\/strong>, who will share the brand\u2019s outlook on product development, growth direction and other perspectives to prepare for Architect\u201924.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b068a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b068a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-163ec31\" data-id=\"163ec31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7deb0b elementor-widget elementor-widget-image\" data-id=\"b7deb0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-01-725x1024.jpg\" class=\"attachment-large size-large wp-image-16718\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-01-725x1024.jpg 725w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-01-212x300.jpg 212w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-01-768x1085.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-01-1087x1536.jpg 1087w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-01.jpg 1242w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e89da8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e89da8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea0c603\" data-id=\"ea0c603\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1cb7e elementor-widget elementor-widget-heading\" data-id=\"4d1cb7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Experience builds on products<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b522f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b522f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2771a47\" data-id=\"2771a47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ac605d elementor-widget elementor-widget-text-editor\" data-id=\"7ac605d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Before fully exploring product details, one interesting thing is how the experience gained from Architect\u201923 defines TPI\u2019s perspective on product development? Dr. Nithipong answered that, \u201cThe Architect Expo is a source of innovative knowledge, which inspires entrepreneurs, architects, engineers and those with such professions to create various works that reflect the direction of market demand. It is considered a driving force for the brand to constantly develop its potential and create new innovations for sustainability in society and respond to the needs of consumers.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-012273f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"012273f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29dcec6\" data-id=\"29dcec6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3400b elementor-widget elementor-widget-image\" data-id=\"3d3400b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-03-724x1024.jpg\" class=\"attachment-large size-large wp-image-16719\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-03-724x1024.jpg 724w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-03-212x300.jpg 212w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-03-768x1086.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-03-1086x1536.jpg 1086w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-03.jpg 1241w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-368d179 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"368d179\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84ed911\" data-id=\"84ed911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737ef31 elementor-widget elementor-widget-heading\" data-id=\"737ef31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrating technology towards Smart Material<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37d093c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37d093c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdce0d8\" data-id=\"cdce0d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d8e947 elementor-widget elementor-widget-text-editor\" data-id=\"3d8e947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0With a variety of products, TPI\u2019s customers can be categorized into 2 groups: the End User group and the Business Partner, which Dr. Nithipong gave the reason that \u201cfor the End User group, the brand wishes its products to meet their needs in terms of design, safety, convenience, and value for money.&#8221;<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0\u201cAs for the Business Partner group, TPI wishes to integrate technology to create a system for various uses, such as TPI furniture board with its tough texture, being lightweight, moisture resistant, and anti-termite, suitable for furniture manufacturers with the goal to reduce such issues. TPI furniture boards can be adapted to further develop furniture as well.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cecd8b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cecd8b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aeb8fc\" data-id=\"6aeb8fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff5a099 elementor-widget elementor-widget-heading\" data-id=\"ff5a099\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TPI develops toward sustainability<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-616e837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"616e837\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb37785\" data-id=\"eb37785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca2face elementor-widget elementor-widget-text-editor\" data-id=\"ca2face\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0<\/span><span style=\"font-family: helvetica, arial, sans-serif;\">Sustainability is the main factor in product and business development as several companies are now adapting by developing products in line with sustainability trend. Criticisms toward companies not being green may disappear in the future because the issue of sustainability has become more involved in consumer decision-making during today\u2019s era.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 TPI, a leading brand of building products, is one of the companies that adheres to the concept of sustainability. \u201cTPI has several sustainability projects, many of which have already been carried out and are already showing results, such as processing waste into energy on an industrial scale, developing bio-organic technology for agriculture, developing energy-saving products as well as other future projects. TPI emphasizes on using energy no more than necessary, giving importance to the environment and reducing greenhouse gas emissions to net zero.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u201cProducts have been developed to fulfil the need of energy saving aspect, such as facade panels made from low-priced fiber cement, posing no fire risk and it is a system with insulation that can help reduce energy in the building. This includes fiber cement boards that can be designed to suit installation, reduce construction waste, pollution and expenses.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-924c2ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"924c2ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2f90d5\" data-id=\"c2f90d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e077bd elementor-widget elementor-widget-image\" data-id=\"5e077bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-02-724x1024.jpg\" class=\"attachment-large size-large wp-image-16720\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-02-724x1024.jpg 724w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-02-212x300.jpg 212w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-02-768x1086.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-02-1086x1536.jpg 1086w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-02.jpg 1242w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21168d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21168d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1700045\" data-id=\"1700045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a392efd elementor-widget elementor-widget-heading\" data-id=\"a392efd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\tPerspective on foreign products\t<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d8c8b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d8c8b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f9a0e7\" data-id=\"4f9a0e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70b9b4b elementor-widget elementor-widget-text-editor\" data-id=\"70b9b4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0Currently, most of the imported building materials are cheaper than those manufactured domestically as foreign manufacturers often have the advantage of access to lower-priced raw material sources. Dr. Nithipong gave a perspective on foreign products that, \u201cdomestic manufacturers may have to earn lower profits or develop a production system with lower costs while still maintaining quality.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0\u201cIn the case where the competition still focuses only on the price, some manufacturers may need to produce at the lowest possible cost by having the quality to only pass the minimum criteria. The risk will fall on the consumers, who may be able to have cheap products the first time, but in the long run, the cost with repairs or replacements be may higher.\u201d<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b5eb11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b5eb11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e5a6d\" data-id=\"b9e5a6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfc0a51 elementor-widget elementor-widget-heading\" data-id=\"cfc0a51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Knowledge exchange area at Architect\u201924\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97fcef0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97fcef0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ab1690\" data-id=\"0ab1690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d2941 elementor-widget elementor-widget-text-editor\" data-id=\"73d2941\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0 When asked about what TPI expects for the upcoming Architect\u201924, it gives an interesting perspective, \u201cthe brand sees Architect\u201924 as a space for disseminating and exchanging academic and professional knowledge. It is also a showcase of modern materials and technology, including innovations that respond to consumers. TPI can easily reach a large target group and cover all related professions. All of which can be achieved within budget. The brand expects that Architect\u201924 will offer new demands from the target group for brands to expand their products.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2c4f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2c4f67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d747b20\" data-id=\"d747b20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdda44d elementor-widget elementor-widget-image\" data-id=\"cdda44d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-04-724x1024.jpg\" class=\"attachment-large size-large wp-image-16721\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-04-724x1024.jpg 724w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-04-212x300.jpg 212w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-04-768x1086.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-04-1086x1536.jpg 1086w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2024\/04\/Untitled-1-04.jpg 1241w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99aa9f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99aa9f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09a3530\" data-id=\"09a3530\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa4d6c elementor-widget elementor-widget-heading\" data-id=\"5aa4d6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bringing out the highlighted products at Architect\u201924<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d87238 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d87238\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f26aef\" data-id=\"2f26aef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f81f89b elementor-widget elementor-widget-text-editor\" data-id=\"f81f89b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">From past Architect Expo, which gives TPI the opportunity to learn about current user trends, leading to the development of highlighted products ready to be presented at Architect\u201924, \u201cTPI has developed innovative fiber cement boards, which are fire-retardant, chemical resistant and environmentally friendly.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0There are also 3 types of decorative products that have been further developed using technology:<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Furniture boards<\/strong><\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0Comes with excellent ability to secure screws or other furniture equipment. The boards are lightweight, and are easy to drill and cut into, preventing termites and insects. They are non-flammable and can be used as a decorative covering, suitable for furniture or interior decoration and has been patented from abroad. In terms of material, it has a low density of 900 kg\/ m\u00b3.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>TPI Wood and TPI Marble<\/strong><\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0TPI wood and marble panels are manufactured with high-quality, high-resolution printing machines. The print has beautiful patterns resembling natural wood and marble. It is anti-termite, moisture resistant, non-flammable and affordable.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Door frames and panels<\/strong><\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0 \u00a0 \u00a0 The door frames and panels do not decay, while being effectively attached to screws, do not swell, prevent termites, and are moisture resistant. They come in standard sizes with convenient and fast installation. Its properties are similar to those of wood and can be used with woodworking tools. They are easy to attach with hinge screws without drilling and can be attached to soundproof materials such as recording studios, etc. TPI frames have been patented from abroad. It is a new innovation in materials. The doors have been tested more than 200,000 times, reflecting their toughness and durability.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afce35f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afce35f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2911855\" data-id=\"2911855\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c55a71 elementor-widget elementor-widget-text-editor\" data-id=\"0c55a71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Experience products with technology that cover and respond to all needs of users from <strong>TPI Polene Public Company Limited<\/strong> at booth No. <strong>F642<\/strong> <em>a<\/em>t Architect\u201924, the <strong>36<sup>th<\/sup><\/strong> ASEAN\u2019s Largest Building Technology Exposition during <strong>30 April \u2013 5 May, 2024 from <\/strong><strong>10:00 a.m. &#8211; 8:00 p.m. at <\/strong><strong>IMPACT Muang Thong Thani.<\/strong><\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0When hearing \u201cTPI\u201d, many may think of cement, ready-made mortar, or building materials related to structural work, plastering, and masonry. However, upon getting to know the brand, you will realize that in addition to the above-mentioned products, TPI also features others related to building materials. \u00a0 \u00a0 \u00a0Get to know the TPI brand [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-18855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TPI transforms its image...launching wood substitute from creative technology at Architect\u201924 - Architectexpo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architectexpo.com\/2024\/en\/interviews-en\/18855\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TPI transforms its image...launching wood substitute from creative technology at Architect\u201924 - Architectexpo\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0When hearing \u201cTPI\u201d, many may think of cement, ready-made mortar, or building materials related to structural work, plastering, and masonry. 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