{"id":7390,"date":"2023-10-10T15:46:15","date_gmt":"2023-10-10T08:46:15","guid":{"rendered":"https:\/\/architectexpo.com\/2024\/?p=7390"},"modified":"2023-10-24T15:30:04","modified_gmt":"2023-10-24T08:30:04","slug":"%e0%b8%84%e0%b8%a3%e0%b8%b1%e0%b9%89%e0%b8%87%e0%b9%81%e0%b8%a3%e0%b8%81%e0%b9%83%e0%b8%99%e0%b8%a3%e0%b8%ad%e0%b8%9a-20-%e0%b8%9b%e0%b8%b5-bathic-%e0%b8%9e%e0%b8%a3%e0%b9%89%e0%b8%ad%e0%b8%a1%e0%b9%8","status":"publish","type":"post","link":"https:\/\/architectexpo.com\/2024\/en\/interviews-en\/7390\/","title":{"rendered":"\u201cBATHIC\u201d to reveal its innovative doors and a new brand image at Architect\u201924 for the first time in 20 years"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7390\" class=\"elementor elementor-7390 elementor-6907\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58e2b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58e2b83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fed43a9\" data-id=\"fed43a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88cdb3f elementor-widget elementor-widget-text-editor\" data-id=\"88cdb3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">More than 30 years ago, during the time when businesses were encouraged to use materials other than wood, plastic or PVC products have become the best alternative as it answers the most needs. From increased competitiveness among players in the market as well as higher cost, \u201cBATHIC\u201d decided to transform itself from a trading company to a fully-integrated door manufacturing and distribution company.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9194c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9194c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b0bde8\" data-id=\"4b0bde8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-896bfb4 elementor-widget elementor-widget-heading\" data-id=\"896bfb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">BATH + PLASTIC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81dbc1e elementor-widget elementor-widget-text-editor\" data-id=\"81dbc1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Why does it have to be BATH, which means bathroom?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a854e elementor-widget elementor-widget-text-editor\" data-id=\"c6a854e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Khun Kan Poonsattha, CEO of BATHIC PRODUCTS &amp; SALES CO., LTD., defined the term BATHIC as follows: \u201cIn the past, when looking at products made from PVC, most of us often associated them with the bathroom. This is where the word BATH came from, and because PVC is plastic, we combined these two words to form the brand name BATHIC.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360c2a5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"360c2a5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/K.Kan-Poonsattha-1024x540.jpg\" class=\"attachment-large size-large wp-image-7392\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/K.Kan-Poonsattha-1024x540.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/K.Kan-Poonsattha-300x158.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/K.Kan-Poonsattha-768x405.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/K.Kan-Poonsattha-1536x810.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8841a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8841a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e001135\" data-id=\"e001135\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27c528e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27c528e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2de2fab\" data-id=\"2de2fab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9ee83b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a9ee83b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04694-1-683x1024.jpg\" class=\"attachment-large size-large wp-image-6911\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04694-1-683x1024.jpg 683w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04694-1-200x300.jpg 200w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04694-1-768x1152.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04694-1-1024x1536.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04694-1-1365x2048.jpg 1365w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04694-1-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6abb60\" data-id=\"b6abb60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28cab74 elementor-widget elementor-widget-spacer\" data-id=\"28cab74\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97bbcd0 elementor-widget elementor-widget-heading\" data-id=\"97bbcd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why was PVC the most prominent wood replacement material at the time?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6546dab elementor-widget elementor-widget-spacer\" data-id=\"6546dab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399faf8 elementor-widget elementor-widget-text-editor\" data-id=\"399faf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cEach type of plastic has different properties. But mostly, we look at the cost and difficulty of production. PVC was the best option. During that time, there were also doors made from other materials, such as aluminum and fiberglass doors. However, they either come with high production cost or incompatibility with bathrooms or certain parts of the house, which makes PVC a material that we consider to be the most suitable solution for giving customers good quality products and an affordable price.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d80d985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d80d985\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95573f9\" data-id=\"95573f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce6df83 elementor-widget elementor-widget-heading\" data-id=\"ce6df83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Surpassing a trend to promoting WPC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bfb836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bfb836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61ac418\" data-id=\"61ac418\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bbe314 elementor-widget elementor-widget-text-editor\" data-id=\"8bbe314\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Although UPVC is becoming popular, BATHIC sees WPC as the material that they want to popularize into the market the most. Khun Kan further explained that in terms of design, both doors have quite the same sleek appearance. Upon deeper inspection, it can be found that WPC doors are plastic which do not look like plastic. WPC has both the properties of wood and plastic, resulting in wood-like surface with all the advantages of plastic, whether being moisture-resistant or termite-free.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddf2c4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddf2c4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44a60e6\" data-id=\"44a60e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2415d7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a2415d7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"515\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04697-1-1024x659.jpg\" class=\"attachment-large size-large wp-image-6912\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04697-1-1024x659.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04697-1-300x193.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04697-1-768x494.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04697-1-1536x988.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04697-1-2048x1317.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bf4d49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bf4d49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01b4ac1\" data-id=\"01b4ac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5630e75 elementor-widget elementor-widget-text-editor\" data-id=\"5630e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cWe select the properties of WPC and presented them in the same appearance. The outlook is not different, but it looks like wood, as if it has completely shed itself from its plastic properties. The material can be used in several ways. We also take into account that the design would create something new for the market.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01f5a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01f5a6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1145e1c\" data-id=\"1145e1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274f8e8 elementor-widget elementor-widget-heading\" data-id=\"274f8e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainability is something that reflects the identity of the organization.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3408b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3408b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb17709\" data-id=\"eb17709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37b0fb7 elementor-widget elementor-widget-text-editor\" data-id=\"37b0fb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Upon hearing the word sustainability, you may only focus on the product itself, but BATHIC takes a broader perspective. Khun Kan revealed another form of thinking that penetrates deep into the organization, internal process as well as the production process. This is reflected in the products that are delivered to customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86391fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86391fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-872bf72\" data-id=\"872bf72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a83f0a5 elementor-widget elementor-widget-text-editor\" data-id=\"a83f0a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cSustainability for BATHIC may not be clearly witnessed in concrete terms. But we want to show how we can become sustainable as we gradually grow, not just the product itself, but how we will develop the organization in every way in order to reach the goal of sustainability.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f5e11c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f5e11c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96b4184\" data-id=\"96b4184\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fda2e9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fda2e9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef88a1a\" data-id=\"ef88a1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11bc86a elementor-widget elementor-widget-spacer\" data-id=\"11bc86a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2cad3 elementor-widget elementor-widget-heading\" data-id=\"ff2cad3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">REBORN AND REBRAND<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d235498 elementor-widget elementor-widget-text-editor\" data-id=\"d235498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Breathing new life into the brand with a variety of products<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e16368 elementor-widget elementor-widget-text-editor\" data-id=\"8e16368\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">The return of BATHIC this time is not just about coming back to create a new identity, but also presenting new products in their own way. Although it begins with PVC, BATHIC will not stop with just one type of plastic because thinking about diverse customer groups creates products that meet every need, such as UPVC doors and WPC doors.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65bd17e\" data-id=\"65bd17e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a62d5c elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2a62d5c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/S__57794563-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-6914\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/S__57794563-1-768x1024.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/S__57794563-1-225x300.jpg 225w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/S__57794563-1-1152x1536.jpg 1152w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/S__57794563-1-1536x2048.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/S__57794563-1.jpg 1773w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b63fce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b63fce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6c5311\" data-id=\"e6c5311\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df7c7a elementor-widget elementor-widget-heading\" data-id=\"9df7c7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Architect\u201924: the COMEBACK stage chosen by BATHIC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e010563 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e010563\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2848b47\" data-id=\"2848b47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3cc9d6 elementor-widget elementor-widget-text-editor\" data-id=\"b3cc9d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>Every new start has its challenges.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41b3d4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41b3d4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d86114\" data-id=\"6d86114\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43af877 elementor-widget elementor-widget-text-editor\" data-id=\"43af877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Turning back time to when the brand started producing and selling doors, it has been more than 20 years since BATHIC has been a part of the Architect Expo. From the response at the time, it was a good start for launching into the market. Although BATHIC has not appeared at many big events since then, it continues developing and has become trusted by various groups of customers. BATHIC is still known as a quality door brand. With the right opportunity, it is time for BATHIC to come back and showcase its potential again with Architect\u201924.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a02f80a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a02f80a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a7986c\" data-id=\"4a7986c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c083092 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c083092\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04659-1-1-1024x678.jpg\" class=\"attachment-large size-large wp-image-6915\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04659-1-1-1024x678.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04659-1-1-300x198.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04659-1-1-768x508.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04659-1-1-1536x1016.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/10\/BPS04659-1-1-2048x1355.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c59f30f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c59f30f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f85cb05\" data-id=\"f85cb05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e0fb74 elementor-widget elementor-widget-text-editor\" data-id=\"5e0fb74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cAttending the Architect Expo in the past was like paving the way for the brand to become more well known. So I have entertained the idea to attend the Architect Expo many times and think that BATHIC is ready to come back to let everyone see how things have changed from before. We want the customers to witness that PVC doors are not the only thing we have. We also have doors with functions to support the use of other areas of the house, not just in the bathroom. Architect\u201924 is considered to be BATHIC\u2019s first big event in 20 years,\u201d said Khun Kan.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b071b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b071b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e6a7ec\" data-id=\"0e6a7ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5220283 elementor-widget elementor-widget-heading\" data-id=\"5220283\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to open the door to a new path with Architect\u201924<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4594760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4594760\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ce4373\" data-id=\"9ce4373\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1ad67f elementor-widget elementor-widget-text-editor\" data-id=\"f1ad67f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0 <span style=\"font-family: helvetica, arial, sans-serif;\">BATHIC\u2019s products are not only doors. It features equipment that completes every need, including frames, hinge and knob. Khun Kan revealed that the highlight product is \u201cWPC door\u201d, an innovation that will be displayed at the event so that everyone can experience properties that are more than just plastic. Before concluding,<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-833f4d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"833f4d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-472ce78\" data-id=\"472ce78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72028a1 elementor-widget elementor-widget-text-editor\" data-id=\"72028a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cFinally, we expect to be get to know new customers and be well-received by existing customers who visit Architect\u201924.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5652369 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5652369\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a97363\" data-id=\"2a97363\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fb96c5 elementor-widget elementor-widget-text-editor\" data-id=\"0fb96c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Get to know BATHIC at booth <strong>No. D301<\/strong> at Architect\u201924,<strong> the 36th<\/strong>\u202fASEAN\u2019s Largest Building Technology Exposition during <strong>30 April \u2013 5 May, 2024<\/strong> at Challenger Hall, IMPACT Muang Thong Thani.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More than 30 years ago, during the time when businesses were encouraged to use materials other than wood, plastic or PVC products have become the best alternative as it answers the most needs. 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