{"id":8581,"date":"2023-11-08T09:32:34","date_gmt":"2023-11-08T02:32:34","guid":{"rendered":"https:\/\/architectexpo.com\/2024\/uncategorized\/8581\/"},"modified":"2023-11-30T15:34:25","modified_gmt":"2023-11-30T08:34:25","slug":"elementor-7482","status":"publish","type":"post","link":"https:\/\/architectexpo.com\/2024\/en\/interviews-en\/8581\/","title":{"rendered":"Others See Floor and what do we see? Flip the tile with WDC at Architect\u201924\u0e21\u0e34\u0e15\u0e34\u0e01\u0e31\u0e1a WDC \u0e17\u0e35\u0e48\u0e2a\u0e16\u0e32\u0e1b\u0e19\u0e34\u0e01\u201967"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8581\" class=\"elementor elementor-8581 elementor-7482\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d44c42c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d44c42c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8dfe1e\" data-id=\"e8dfe1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc20d28 elementor-widget elementor-widget-text-editor\" data-id=\"dc20d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\"><strong>\u2018Others see floor, we see MORE\u2019<\/strong> is a business motto which can be speculated as having something to do with the floor and wall decoration industry. This phrase from people in the industry ignites within us the need to search for, inquire, connect issues to see more in every dimension of this innovation.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">From almost 20 years of experience in discovering, importing, developing, and distributing premium floor and wall decorative materials, WDC is the importer of floor and wall decorative materials from countries all over the world. It is therefore not difficult for us to reveal a good conversation that connects the questions and answers with <strong>Khun Benz &#8211; Boonprasert Sirirojra<\/strong><strong>t<\/strong><strong>tana, Senior Corporate Brand and Retail Marketing, Western Decor Corporation Public Company Limited<\/strong>, who has impressed us with his storytelling and how he conveyed WDC\u2019s identity so deeply that it exceeds expectations from consumers like us.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">Especially the exact sentence that he said with a smile and eyes filled with passion: \u201cInnovation is the only way to win. Innovation is what will allow people to establish oneself as someone who conquers the market. Why is innovation so important? Because it improves the quality of human life.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">Just by this opening, we would like to invite readers to \u201cSee More\u201d of this simple yet extraordinary conversation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-174bb63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"174bb63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d43e964\" data-id=\"d43e964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6004e5 elementor-widget elementor-widget-image\" data-id=\"c6004e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/Boonprasert-Sirirojrattana-1024x540.jpg\" class=\"attachment-large size-large wp-image-8592\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/Boonprasert-Sirirojrattana-1024x540.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/Boonprasert-Sirirojrattana-300x158.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/Boonprasert-Sirirojrattana-768x405.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/Boonprasert-Sirirojrattana-1536x810.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e748185 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e748185\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-438219e\" data-id=\"438219e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bcb19f elementor-widget elementor-widget-spacer\" data-id=\"1bcb19f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf679d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf679d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7f28c4\" data-id=\"e7f28c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d15d415 elementor-widget elementor-widget-heading\" data-id=\"d15d415\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">20 years of experience with a standpoint in 3 dimensions \u2018innovation, design, value\u2019<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c28f4f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c28f4f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70fc179\" data-id=\"70fc179\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21a16c elementor-widget elementor-widget-text-editor\" data-id=\"e21a16c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cThis year our company enters its 20<sup>th<\/sup> year of being an importer and distributor of tiles. What we give importance to is that apart from being a decorative material for floors and walls, we want tiles to be one element in improving people\u2019s quality of life. There must be something more to it than just beauty.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">With this introduction, some readers may not be able to visualize the concept. Khun Benz then explained the vision that WDC based its business on, which is succinctly summarized in 3 words: innovation, design, value.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cThese three words come from an attempt to decipher what elements are contained in a single tile and looking at tile as an architectural element, what properties does it have that serve customers? Another thing that follows is the issue of value for money.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">We wish to deliver elegant tiles with a European outlook but with Asian price as our goal is for consumers to have aesthetic and practical tiles at an affordable price and easy to access.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">The last dimension is innovation. We think that innovation is the only way to win. Innovation allows users to be the person who conquers the market. Why is innovation so important? Because it improves the quality of life. Innovation is life-changing. It makes life easier, more beautiful, with higher quality.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">Though these 3 words may seem short. With Khun Benz\u2019s explanation, they turn out to be something that covers the benefits for consumers in a comprehensive way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9d7e07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9d7e07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fce0c98\" data-id=\"fce0c98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d35d538 elementor-widget elementor-widget-image\" data-id=\"d35d538\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6814-1024x683.jpg\" class=\"attachment-large size-large wp-image-7739\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6814-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6814-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6814-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6814-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6814-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9f85a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9f85a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-110b10d\" data-id=\"110b10d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d0d0a0 elementor-widget elementor-widget-spacer\" data-id=\"1d0d0a0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-358f15c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"358f15c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-968032e\" data-id=\"968032e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-296753a elementor-widget elementor-widget-heading\" data-id=\"296753a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tiles that improve the quality of life in an aging society<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3e4c65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3e4c65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edb006d\" data-id=\"edb006d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d3039f elementor-widget elementor-widget-text-editor\" data-id=\"1d3039f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">After discussing about WDC\u2019s 3 dimensions, we still feel confused about the notion that floor and wall decoration innovations can improve the quality of life. However, after listening to Khun Benz\u2019s story, we understood the whole picture. We did not realize that one single tile can unknowingly become a part of life in today\u2019s aging society.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cPresently, Thailand has fully entered the aging society, therefore the segment of elderly customers is quite large. This customer group is rather concerned about safety.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">The innovation has answered the need of improving the quality of life with anti-slip tiles that have a soft, comfortable surface. The mechanism is coating the surface with a special substance that makes the tiles soft when dry. Whenever the tiles are wet, the surface will become more viscous, rendering the tiles to be safe and do not hurt your feet.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6af160 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6af160\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a431a5\" data-id=\"8a431a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6247149 elementor-widget elementor-widget-image\" data-id=\"6247149\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6818-1024x683.jpg\" class=\"attachment-large size-large wp-image-7740\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6818-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6818-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6818-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6818-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6818-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5750cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5750cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26f3ab6\" data-id=\"26f3ab6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f8bc84 elementor-widget elementor-widget-spacer\" data-id=\"3f8bc84\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34df0cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34df0cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e93e68\" data-id=\"1e93e68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d674662 elementor-widget elementor-widget-heading\" data-id=\"d674662\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Different raw materials from different locations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c31891 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c31891\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dcfb32\" data-id=\"5dcfb32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db5705 elementor-widget elementor-widget-text-editor\" data-id=\"1db5705\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">As mentioned during the beginning of the interview, WDC is an importer of tiles from countries all over the world. We therefore posed a question whether tiles from different origins hold unique characteristics or differences in the production process that create the identity of each kind of tile. Khun Benz also delved deeper into geology by telling us that:<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cI must say that one factor that determines the characteristics of factories in each country is the geography. Each area has different raw materials, which is soil, for making tiles. Indonesia is home to volcanoes, so there will be a lot of minerals in their soil. China has kaolin, meaning that it would be able to produce a different type of tile. Therefore, geography is one factor that determines the kind of tiles each country will produce.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c27d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c27d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f663d77\" data-id=\"f663d77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4478332 elementor-widget elementor-widget-image\" data-id=\"4478332\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6754-1024x683.jpg\" class=\"attachment-large size-large wp-image-7741\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6754-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6754-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6754-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6754-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6754-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1219db9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1219db9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d97e1\" data-id=\"19d97e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ae1e2 elementor-widget elementor-widget-spacer\" data-id=\"a1ae1e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-864736b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"864736b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f37d187\" data-id=\"f37d187\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d98789b elementor-widget elementor-widget-heading\" data-id=\"d98789b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2018Tile\u2019: the item which protects the world and environment<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18ddf68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18ddf68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad07077\" data-id=\"ad07077\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b6279 elementor-widget elementor-widget-text-editor\" data-id=\"d3b6279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u2018Sustainability\u2019 Just hearing this term alone may make you feel overwhelming and would rather stop reading this very second. We would like to say that even though we may feel the same way, one thing that cannot be denied nor ignored is that sustainability is not a superficial concept; rather, it is the principle that helps save environmental crises created by the hands of human.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">We see that sustainability is something that must be broadcasted for all sectors of industry, and WDC itself does not miss joining the movement of entrepreneurs to protect the world and the environment.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cTile is a relatively environmentally-friendly material because it can be recycled. It is made from clay. Once it has exhausted its usage, we can grind the tile and turn it back into clay and produce a new one again. This process answers the question of how sustainable tiles are.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">However, we wish to advance further. Doing business for profit is one thing but doing business responsibly is equally important, which I see is a matter of sustainability for ourselves and our world.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501daa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501daa6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-667854a\" data-id=\"667854a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d1128 elementor-widget elementor-widget-image\" data-id=\"39d1128\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6804-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-7742\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6804-1-768x1024.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6804-1-225x300.jpg 225w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6804-1-1152x1536.jpg 1152w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6804-1-1536x2048.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6804-1.jpg 1829w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79a13eb\" data-id=\"79a13eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7a9a66 elementor-widget elementor-widget-image\" data-id=\"b7a9a66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6799-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-7743\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6799-1-768x1024.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6799-1-225x300.jpg 225w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6799-1-1152x1536.jpg 1152w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6799-1-1536x2048.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6799-1.jpg 1758w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50f250d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50f250d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6930229\" data-id=\"6930229\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a45f548 elementor-widget elementor-widget-spacer\" data-id=\"a45f548\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d90aca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d90aca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8e2542\" data-id=\"e8e2542\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0d9010 elementor-widget elementor-widget-heading\" data-id=\"b0d9010\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designers who are like the brand\u2019s influencer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-604052f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"604052f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e04c2c\" data-id=\"6e04c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54204b elementor-widget elementor-widget-text-editor\" data-id=\"b54204b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Enough of rather technical and serious questions. We are here to appeal the group of people who are passionate about design who may have to reminisce Architect\u201922 where WDC has collaborated with ACA Architects to communicate to consumers to view tiles as an architectural element, through the 3D model in the Thematic Pavilion.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">Equally exciting is the collaboration with a well-known designer in the industry, Khun Duangrit Bunnag, in breaking design rules and challenging the potential of tile, which took 3 years to invent and design. This collection is called \u2018Mediate\u2019, tiles that resemble natural stone hidden with innovation beyond nature.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cWe view designers as the brand\u2019s influencer and as a user. Therefore, we deeply understand that design work or design service providers such as architects play an important role in explaining ideas to homeowners and users.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">We see that designers understand trends and design, so we think it would be exciting if we could bring in the experience and expertise of an architect who has an understanding of space, to assist us in innovating or thinking of new design.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">At Architect\u201924, WDC is ready to come back in full force. For those of you who are customers of WDC or just get to know the brand through this interview, Khun Benz has revealed to us that there will be many innovations that will meet the needs in terms of practical use, design that meets the needs of today and the novelty that can be experienced at Architect\u201924.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c5a259 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c5a259\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad1890c\" data-id=\"ad1890c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8145ead elementor-widget elementor-widget-image\" data-id=\"8145ead\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6837-1024x683.jpg\" class=\"attachment-large size-large wp-image-7744\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6837-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6837-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6837-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6837-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6837-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f875e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f875e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64022c9\" data-id=\"64022c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6bee4b elementor-widget elementor-widget-image\" data-id=\"c6bee4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6835-1024x683.jpg\" class=\"attachment-large size-large wp-image-7745\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6835-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6835-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6835-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6835-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6835-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50bfa21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50bfa21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-538b9e2\" data-id=\"538b9e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4337bb7 elementor-widget elementor-widget-image\" data-id=\"4337bb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6839-1024x683.jpg\" class=\"attachment-large size-large wp-image-7746\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6839-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6839-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6839-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6839-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6839-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1800f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1800f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9995abe\" data-id=\"9995abe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca24a57 elementor-widget elementor-widget-spacer\" data-id=\"ca24a57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbfd5e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbfd5e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45eda65\" data-id=\"45eda65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274696b elementor-widget elementor-widget-heading\" data-id=\"274696b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Break the rule of floor and wall decorative materials<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b02bd68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b02bd68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c7df5a\" data-id=\"5c7df5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c723f elementor-widget elementor-widget-text-editor\" data-id=\"42c723f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">We are already in 2023, are tiles still just a decorative material for floors and walls? The previous discussion about the design of the Thematic Pavilion might well answer this question. However, we think it is not clear enough. We wish to know in detail so that readers can become familiar with tiles which can function more than just floor and wall decoration.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cToday\u2019s innovation means tiles can be applied in several areas. In the past, it was hard to find lightweight, smudge-proof and anti-leak tiles that could be attached to building facade.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">However, with technology that allows us to produce tiles which are thin, lightweight, durable, resistant to weather conditions and available in beautiful patterns, tile can be used in many ways, such as in facade cladding or decorate a basin.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">Some are being used in ways we\u2019ve never seen before, like the cantilever, which is at risk of falling over. But the lighter weight of the tiles combined with easier installation, they have become something more than just a material used to decorate floors and walls,\u201d recalled Khun Benz.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e70c259 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70c259\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0b43f2\" data-id=\"e0b43f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c4a19 elementor-widget elementor-widget-image\" data-id=\"64c4a19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6775-1-768x1024.jpg\" class=\"attachment-medium_large size-medium_large wp-image-7747\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6775-1-768x1024.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6775-1-225x300.jpg 225w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6775-1-1152x1536.jpg 1152w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6775-1-1536x2048.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6775-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62f54e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62f54e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f802493\" data-id=\"f802493\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bde38f elementor-widget elementor-widget-spacer\" data-id=\"4bde38f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ad3f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ad3f3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c3a722\" data-id=\"2c3a722\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c6ead8 elementor-widget elementor-widget-heading\" data-id=\"2c6ead8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tiles we see in the future<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c6028 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3c6028\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c141f\" data-id=\"75c141f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a638d6 elementor-widget elementor-widget-text-editor\" data-id=\"9a638d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">Tiles have progressed a lot from the past, and what about 30 &#8211; 40 years from now on? In which direction will tiles help elevate the design industry? This issue was raised after listening to the story of WDC from its founding.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201c30 &#8211; 50 years ago, the tile business was monopolized by only a few players. What happens is that consumers don\u2019t have access to that many choices.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">The arrival of imported tiles has made the market more active and dynamic, which the seller must search for the best, most appealing, and best priced products.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">Ultimately, it will make the overall atmosphere of the market more interesting as there will be more options. Consumers can choose the right product for them at a reasonable price, which is exactly the definition of competition. In the end, the people who benefit are the consumers.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">And we believe that tiles that are similar to natural stone will be cheaper, because each company is importing various products. Therefore, the competition will surely lead the interior design industry in a more interesting and improved direction.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">And how do readers see the tiles that are characters in the design world?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-901d378 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"901d378\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2fddb2\" data-id=\"f2fddb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d8d74 elementor-widget elementor-widget-image\" data-id=\"55d8d74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6793-1024x683.jpg\" class=\"attachment-large size-large wp-image-7748\" alt=\"\" srcset=\"https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6793-1024x683.jpg 1024w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6793-300x200.jpg 300w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6793-768x512.jpg 768w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6793-1536x1024.jpg 1536w, https:\/\/architectexpo.com\/2024\/wp-content\/uploads\/2023\/11\/IMG_6793-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff95a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff95a5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c150f\" data-id=\"89c150f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c90d6b elementor-widget elementor-widget-spacer\" data-id=\"5c90d6b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d25730 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d25730\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd307c3\" data-id=\"bd307c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bbfad0 elementor-widget elementor-widget-heading\" data-id=\"0bbfad0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Telling the story briefly before fully experiencing at Architect\u201924<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac2ea64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac2ea64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feac60e\" data-id=\"feac60e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ad81d0 elementor-widget elementor-widget-text-editor\" data-id=\"6ad81d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cWDC is about to open its 9<sup>th<\/sup> branch, which is the largest flagship store. We are ready to provide the perfect tile purchasing experience. The store will consist of line-up products already for sale and imported innovations, including debossed and embossed tile, which gives the surface a naturally realistic texture.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">This is just the first highlight of the many innovations that we have. If I have to list them all, it would probably take us until 6 p.m. (laughs). But the main thing I wish to present at Architect\u201924 is that we have already opened our 9<sup>th <\/sup>flagship branch, which will be packed with never-before-seen innovative design products. And the important thing is value that consumers will receive from WDC.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">Stop by WDC Branch 9 and do not miss Architect\u201924 as we have emphasized many times that WDC will bring so much value and specialness that makes the event unmissable.<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">\u201cI believe that the Architect Expo each year is like a national event for those interested in coming to update innovations and new products. With this, we will witness something new in the world of architecture. Architect Expo is another platform that helps elevate the design industry, not just architecture, but also the world of home decorators, developers, and others, so I don\u2019t want you to miss the Architect\u201924.\u201d<\/span><\/p><p><span style=\"font-family: helvetica, arial, sans-serif;\">This comeback is very special and please remember the location of the WDC booth, No. S108 at Architect\u201924, the 36th\u202fASEAN\u2019s Largest Building Technology Exposition during 30 April \u2013 5 May, 2024 at Challenger Hall, IMPACT Muang Thong Thani.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2018Others see floor, we see MORE\u2019 is a business motto which can be speculated as having something to do with the floor and wall decoration industry. 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