Vertex Supply Co., Ltd. has been a distributor of audio-visual products for over 30 years under professional management. Vertex focuses on showcasing products which have passed international standard from all over the world. There are also products under the VERTEX brand that the company pays attention to in every step, receiving good feedback from participating in Architect’25.
Opening up business opportunities with experience participating at Architect’24
Khun Poramet Thepgoonhanimitta, Managing Director, Vertex Supply Co., Ltd., shared his experience from participating at Architect’24, which marked VERTEX’s very first time as an exhibitor at the event. Khun Poramet talked about his impressions and the overall picture of the increasing customer base.
“Architect’24 marks VERTEX’s first year as an exhibitor at the Architect Expo. The brand’s expectation was to discover new customer groups, both B2B and B2C. The response was quite good. Customers in the user group and entrepreneurs are more interested in our products. Such interest can be utilized to further expand our product line.”
“Moreover, sales have increased as a first-time exhibitor. Although the company has been in the audio and visual system industry for years, whether a System Integrator system or an Audio Visual Product, which is considered a new group. After the conclusion of the event, there are several orders to be followed up, especially customers who are contractors, designers, and interior designers, which have clearly increased in number.”
VERTEX reveals strategy to winning customers’ hearts
Every business has competitors. From the customer’s perspective, it may be seen as a good thing as there are many options to choose from. However, from the perspective of a business, having competitors in the market means that they have to use strategies to attract as many customers as possible. This is the same for VERTEX, which has a way of competing with other players in the market by using its comprehensive services. “The company focuses on winning customers’ hearts with products and service quality.”
“The company’s services are in the form of Total Solution. For instance, in the case of contractors or entrepreneurs, whether B2B or B2C, who choose to use VERTEX’s services, the company has a team to take care of everything from site survey, design, installation, and maintenance. The company provides comprehensive services. This makes VERTEX different because other companies may only provide supplies, but VERTEX’s is Total Solution.”
“An example of a service that can be easily visualized is, for example, if a work site requires the installation of LEDs, the contractor or entrepreneur team may not have a fully comprehensive understanding of this area. The company also features a team to visit the work site to see which products should be used because there are many models of LED products for both interior and exterior use.”
“After looking at the overall picture of the work site, we have a team to assess the installation cost and make a price offer. If the customer agrees, another team will visit the site for installation. In addition to taking care of the overall arrangement and standard installation, the brand also ensures the aesthetic aspect is well-considered. At the end of the warranty period, whether one year or three years, if there is any issue, a support team is ready to take care and provide advice.”
Continuous product development under the green framework
Currently, product development in each brand evolves rapidly, in line with social trends, which is a good thing in terms of technological advancement. However, if we look back to nature and the environment, the more technology develops, the more the increase for the need to maintain balance and care for nature. The same goes for VERTEX, which has a concept of being responsible for society and the environment. “VERTEX is more concerned about the quality of the environment. In importing products, the company inspects the source of the materials used in production to ensure environmental friendliness. VERTEX also meets ISO 9001 and ISO 9004 standards, which are directly related to the environment.”
Meet VERTEX at Architect’68
Display systems and monitors under the VERTEX brand has a market share of more than 70% in Thailand. The market trend has changed from projectors to LED or interactive systems. In addition, VERTEX is also a distributor of several leading brands such as Absen, Acer, Panasonic, Epson, as well as BMB audio products. VERTEX is already among the well-known brands of companies with expertise. When participating in an event, some people may have heard of VERTEX before. However, after visiting the booth, they will realize that VERTEX has more products than they think.
Discover new LED and interactive systems with higher quality and more efficiency. We invite everyone who is interested in image and sound systems to meet the VERTEX brand at booth No. L301 at Architect’25, ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
