WDC, a leading brand in premium floor and wall materials, led by Khun Boonprasert Sirirojrattana, Marketing & Branding Assistant Manager, prepares to reveal outstanding eco-friendly tile innovations at Architect’25, highlighting the design concept that emphasizes sustainability and environmental care, while also combining cutting-edge technology that meets the needs of modern quality of life.
Eco-friendly tiles: Creating change for a sustainable future
Designing eco-friendly tiles is the core of WDC’s business operations. The development of such products is not only to meet marketing needs, but also to reflect a deep sense of social and environmental responsibility. WDC sees the use of materials that can reduce the impact on nature as not just a trend, but an important mission that everyone must participate in pushing forward to creating a better world for the next generation.
Building on the success of Architect’25 for a deeper eco-friendly concept
From the experience of participating at Architect’24, WDC was inspired to develop innovations that not only stand out in terms of appearance and complete functions, but also in effectively reducing environmental impact. Currently, the world is entering a state of “Global Boiling”, which has further reaffirmed that the development of sustainable innovations will become a key factor in driving the building industry. At Architect’25, WDC continues to adhere to this concept and is ready to push for new products that respond to such changes, creating social awareness about the importance of caring for the environment.
Innovative tiles for a better quality of life for everyone
WDC is preparing to showcase new products that combine sleek appearance and technology, such as pastel-colored tiles which maintain their vibrant colors even after being fired at high temperatures. The surface and interior of the tiles contain the same color, increasing durability and long-lasting beauty. Another highlight is the UNITEC innovation anti-slip tiles, which provide a soft and comfortable feel while maintaining maximum safety. With special features different from general ones, the tiles can be easily cleaned and reduce the accumulation of dust and dirt. These innovations reflect WDC’s concern for improving the quality of life of consumers of all ages.
Launching Friend of WDC: Inspiring Environmental Conservation
Another important highlight at Architect’25 is the introduction of a new Friend of WDC, a famous actress who plays an important role in environmental conservation. She will help spread the concept of environmentally friendly tiles and inspire consumers to pay more attention to sustainability. Having a Friend of WDC as a representative is an important strategy to boost credibility and reach a wider target group. It is not only to promote WDC’s products, but also to raise awareness in the society about the importance of choosing materials that do not harm the environment. WDC hopes that this support will be an incentive for Thais to join in caring for the world and drive the construction industry in a more sustainable direction.
Inviting all generations to experience innovation at Architect’25
Architect’25 is an important platform that brings together people from various generations, including students, young people, and construction experts, to share knowledge and ideas through innovative construction materials. WDC believes that this event is not only an opportunity to introduce new products, but also a space to raise awareness about environmentally conscious design.
WDC invites everyone to experience eco-friendly tile innovations at booth No. S107 at Architect’25, the 37th ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani. Let’s be a part of creating a sustainable future together.
