Makita, the leading Japanese power tool brand, has been recognized globally in the construction industry for over 110 years. With a rich history, the company has continually developed products that meet user needs in terms of quality, safety, and cutting-edge innovation. Khun Akaphol Sahavuthivongsa, Marketing Manager at Thai Seng International (Thailand) Co., Ltd., shared the brand’s vision and goals ahead of the upcoming Architect’25.
Lessons from Architect’24: Developing with Customer Feedback
Architect’24 event was a key opportunity for Makita to engage directly with its target audience. The team from various departments gained valuable insights by interacting with users, which helped them understand changing behaviors and needs each year. This feedback has become crucial in refining Makita’s marketing strategies and product development to align with market demands.
“Customer service” is another area that Makita prioritizes. Beyond product sales, the team is always ready to offer consultations and solve issues to ensure customers have the best possible experience with Makita’s products.
Clear Uniqueness in the Market
What sets Makita apart from competitors is its diverse product range and its ability to cater to various customer groups, including professional craftsmen, modern farmers, camping enthusiasts, and the hospitality sector. Makita offers products that meet the unique needs of each group.
Makita’s future strategy focuses on increasing brand awareness among new, or cold audiences, demonstrating how their products can enhance convenience and improve quality of life.
Aligning Products with Global Trends
Makita places significant emphasis on designing products that meet the needs of users in a changing society, such as the aging population. Makita products are developed to be easy to use, safe, lightweight, and ergonomically designed, based on case studies of users in Japan, a country that has already entered an aging society.
In terms of environmental sustainability, Makita is committed to developing products that minimize environmental impact, such as using high-quality, durable, and safe plastics. Additionally, they focus on designing tools that save time and reduce costs in construction processes.
Celebrating 110 Years at Architect’25
To mark its 110th anniversary, Makita will host special campaigns and activities at Architect’25. Attendees will have the opportunity to explore the latest products, participate in eagerly awaited workshops, and test tools in the demonstration zone, designed to showcase the true performance and quality of Makita products.
Experience Makita Innovations at Architect’25
Makita invites everyone to celebrate its 110th anniversary and explore its range of innovative tools that meet all user needs at Architect’25. Visit booth No. L202 at Architect’25, the 37th ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani. Learn, test, and engage with the expert team to experience the brand’s commitment to improving the quality of life for all users.
