When it comes to standout booth designs that captured the attention of visitors at Architect’24, one name that certainly stood out was Gelato by Boonthavorn. The booth’s striking yet harmonious color combinations turned it into a must-visit destination within the exhibition. As the excitement builds for Architect’25, Gelato passes the torch to PARISCASA, a modern luxury tile brand set to become a key highlight of the event. In an exclusive interview, Khun Chutimon Diloklertrat, Sales & Marketing Manager – Trade, at World Ceramic Center Co., Ltd., shared insights into PARISCASA’s vision and what visitors can expect.
Difference + Diversity
“At Architect’24, we promoted the Gelato brand and received an overwhelming response, leading to numerous business opportunities and partnerships,”, explained Khun Chutimon.
Beyond direct engagement with the target audience, the event provided valuable insights into customer pain points and preferences, which the company has actively used to refine its products.
“Most importantly, we had the opportunity to interact directly with customers, gaining a deeper understanding of their needs across different segments. This has played a crucial role in shaping our product development to better meet market demands,” she added.
PARISCASA: “Elegance Meets Craftsmanship”
This year, Boonthavorn will unveil the sophisticated craftsmanship of ‘PARISCASA’, a brand that epitomizes luxury and refined aesthetics. Rooted in the philosophy of ‘Sensational Boutique Tiles’, PARISCASA meticulously curates its designs, blending artistic elements with fashion-forward inspirations while ensuring versatility across various applications. With its core concept, “Elegance Meets Craftsmanship”, the brand emphasizes attention to detail in every aspect—shade, texture, and pattern—preserving its unique identity and reinforcing its position as a leader in luxury tiles.
All White Collection: A New Dimension of White Tiles
One of the most anticipated highlights is the All White Collection, a tribute to The Art of Timeless Purity, now reimagined with fresh perspectives in shades, textures, and finishes. The collection introduces three distinctive white tones:
- Neutral White: Sophisticated Luxury – Elevating elegance to new heights
- Cool White: Minimal Urbanist – A minimalist approach with unique character
- Warm White: Craft Comfort – A celebration of warmth and artisanal charm
Elegance & Sustainability
While PARISCASA prioritizes luxury and design, sustainability remains at its core. The brand has adopted eco-conscious production methods that minimize environmental impact while enhancing product durability, reducing unnecessary resource consumption. Furthermore, PARISCASA aligns with Environmental, Social, and Governance (ESG) principles, incorporating sustainable materials and collaborating with designers who prioritize green innovation. This ensures that every product delivers long-term value for both the planet and its users.
Experience the Art of White at PARISCASA
At Architect’25, Boonthavorn is set to reinforce its leadership in the tile industry by unveiling the All White Collection alongside interactive experiences:
- All White Collection Launch – A deep dive into The Art of Timeless Purity, exploring white in all its dimensions
- Runway of Tiles – PARISCASA transforms its booth into an exclusive fashion show runway, a creative collaboration with the Faculty of Fine and Applied Arts at Thammasat University. This unique project showcases designs by students from the Costume Design Program, highlighting the seamless connection between “fashion” and “tile design”. Through imaginative interpretations, patterns, and textures of tiles are reimagined as sources of inspiration for the runway. More than just an eye-catching installation, the project also serves as a platform to support young talents, offering students invaluable hands-on experience that can be carried into their future careers. With Runway of Tiles, PARISCASA reinforces its philosophy that tiles are more than construction materials—they are artistic elements capable of telling stories, evoking emotions, and transforming spaces
- PARISCASA Experience Zone – A hands-on area where visitors can feel and explore the textures and inspirations behind each collection.
Discover the timeless luxury of white through PARISCASA’s All White Collection at booths No. F102/2 at Architect’25, the 37th ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani.
