Panasonic Solutions, a leader in electrical equipment and building solutions, is set to unveil its latest range of switches and sockets that seamlessly blend functionality with design at Architect’25. These innovations prioritize safety, durability, and aesthetics to meet the evolving demands of modern lifestyles.
Mr. Toshiaki Asakura, Director of Sales and Marketing for Switches, Sockets, and Lighting at Panasonic Solutions (Thailand) Co., Ltd., shares insights into the company’s latest advancements and its commitment to serving both residential and commercial markets.
Insights from Architect’24: User Feedback Driving Product Development
Participation in Architect’24 has provided Panasonic Solutions with valuable opportunities to directly engage with key stakeholders, including architects, designers, contractors, and end-users. These interactions have offered first-hand insights into user preferences regarding functionality, color choices, and design aesthetics, all of which have played a crucial role in shaping product development.
Previously, Panasonic Solutions primarily relied on online channels and advertising to communicate with the market. While this approach helped reach a wide audience, it still required deeper insights into the true needs of users. Architect Expo provided the company with direct feedback from customers regarding functionality, color choices, and design suitability for various applications. This valuable information became a key factor in driving the enhancement and development of products that more closely align with market demands.
What Sets Panasonic Solutions Apart?
Panasonic Solutions differentiates itself through a combination of quality, safety, and distinctive design. The company’s switches and sockets are engineered for durability and safety while maintaining aesthetic appeal to suit a variety of lifestyles. This dedication has earned the trust of Thai consumers for over 40 years.
With more than 30 years of local manufacturing expertise, Panasonic Solutions has a deep understanding of Thailand’s market demands and has maintained its position as the country’s No. 1 brand in the switches and sockets category, according to a survey by Zestrigy Co., Ltd. (Y23-24). This recognition underscores consumer confidence in the brand’s quality and reliability.
Aligning with Green Construction and Aging Society Trends
Panasonic Solutions is committed to environmentally friendly product development and designs that cater to aging populations. The company adheres to stringent safety and efficiency standards, ensuring compliance with ROHS (Restriction of Hazardous Substances) and Thai Industrial Standards (TIS) to ensure that every part of equipment is safe for users and the environment.
Beyond safety features, Panasonic Solutions has developed innovations in design and color variety to meet the needs of designers. The company has introduced products with user-friendly functionalities, such as waterproof covers for outlets, specifically designed for areas requiring durability against outdoor weather conditions. Furthermore, Panasonic focuses on energy-saving product designs, such as motion-sensor switches and timer switches, which help reduce energy consumption without compromising user comfort.
The company’s product designs go beyond functionality, incorporating aesthetics that enhance the user experience. This approach ensures that every solution meets the evolving needs of modern consumers while supporting sustainable and inclusive design principles.
Debuting New Products at Architect’25
A major highlight at Architect’25 will be the launch of Panasonic Solutions’ latest switch and socket series, marking its first new release in five years since the introduction of the INITIO series. Designed with precision, this new lineup caters to both residential and commercial applications, offering advanced features and refined aesthetics.
Experience Innovation at Panasonic Solutions Booth
Panasonic Solutions invites architects, designers, and project developers to explore solutions that cater to diverse design preferences and experience the company’s newest product lineup. The latest designs reflect emerging trends such as Japandi style and solutions that seamlessly blend beauty with functionality.
While switches and sockets may seem like a small part of construction, Panasonic Solutions aims to make a significant impact through design, quality, and innovation. Meet the innovations that incorporate technology, design and safety at booth No. L304 at Architect’25, the 37th ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani.
