As sustainability and wellness evolve from mere trends into essential decision-making factors, the building materials industry has stepped up to the challenge—and PORCELA is at the forefront. Building on insights gained from Architect’24.
Explore ideas, answers as well as identitfy of this tile innovation brand, while simultaneously taking into account the health of users and the world with Khun Panjama Laowiwatwong, Managing Director of Ruampat Ceramic Co., Ltd.
“Participating in Architect’24 was invaluable for our business. We witnessed a clear shift toward environmentally friendly design priorities, and we adapted accordingly.”
PORCELA targets its customers directly, which include homeowners, architects and real estate developers. This enables the company to better understand its users and their needs. That is, today’s consumers are no longer satisfied with aesthetics alone. They seek materials that are durable, multifunctional, and environmentally responsible.
“We see tiles not only as ‘surfaces’ but part of a healthier lifestyle. PORCELA is committed to combining design, quality, safety, and sustainability. That’s why we invest in new technologies—to ensure that our customers receive more than just a product. For instance, high-resolution digital printing for lifelike finishes, large-format tiles and special surface textures like anti-slip or anti-bacterial coatings that eliminate over 99% of bacteria, enhancing home safety and hygiene. This ensures the customers feel like our tiles are more special. This has gained well-received response from business owners, architects and end users that do their own renovation.”
In addition to ceramic tiles, PORCELA showcases WoodPlank, a wood-alternative material that delivers the aesthetic appeal of real wood while being more durable, easier to maintain, and significantly more eco-friendly. This product, manufactured with Green Technology, reflects the company’s commitment to reducing environmental impact. To enhance customer satisfaction, PORCELA also offers comprehensive after-sales service, ensuring a smooth and supported experience from installation to maintenance.
A Four-Pronged Competitive Strategy
PORCELA’s growth strategy is anchored in four key pillars:
- Product Expansion: Developing tiles for new use cases, such as senior living, outdoor spaces, swimming pools, and healthcare facilities
- Regional Market Penetration: Partnering with distributors in high-potential Asian countries to meet growing regional demand for quality building materials
- One-Stop Solution: Providing a full spectrum of services, from design consultation to installation and post-sale care to provide the best care for the customer’s satisfaction
- Customer & Community Engagement: Building a strong community through product education, seminars, and personalized tile selection advice
Debuting the Next Collection at Architect’25
PORCELA will unveil its latest tile collection at Architect’25 to create impressions and new experiences for visitors, showcasing innovation through a wide array of sustainable technologies aligned with ESG and Green Construction principles. PORCELA ensures that from the very first manufacturing process to the moment the product is delivered, everything is friendly to the environment and the society. Featured products include senior-friendly flooring, anti-bacterial and anti-slip tile, wood substitutes, high-depth and techno-matt finishes, static-reducing vinyl tiles and a host of other pioneering innovations
Inspire and evolve sustainably with PORCELA
“Our goal at Architect’25 is to inspire new perspectives in Thailand’s design and construction industries, especially in terms of sustainable development. We also look forward to learning directly from visitors, which helps us refine our products and services to better match market needs.”
Visit PORCELA, a leader in health- and environment-conscious tiles at booth No. S202, Architect’25, the 37th ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani. Reserve your visit or book a consultation in advance via LINE Official: @rpctiles
“Join us in shaping a more sustainable future through thoughtful design. See you at Architect’25!”
