Jorakay Elevates Construction Innovation with a Sustainable Vision at Architect’25

          The construction industry is undergoing rapid transformation, with a growing focus on Green Construction and the ESG model. This shift aligns with the approach of Jorakay Corporation, a leader in construction materials committed to developing environmentally friendly innovations and creating solutions that enhance the efficiency, safety, and sustainability of construction projects. Khun Woraphot Tangmanuswong, Executive Vice President of Marketing at Jorakay Corporation, shared the company’s direction for business and product development that will be showcased at Architect’25. This marks a significant step forward in revolutionizing Thailand’s construction industry, pushing it toward greater progress while being more environmentally conscious.

Building on Architect’24 Towards Future-Ready Solutions

          Following its participation in Architect’24, Jorakay Corporation received valuable feedback from real users, including architects, engineers, project developers, and homeowners. This feedback provided the company with a deeper understanding of market trends and consumer demands. The insights were used to develop and refine products that meet high standards of quality, safety, and sustainability. Particularly, Jorakay focused on enhancing the efficiency of eco-friendly construction materials and developing solutions related to Sustainability and Smart Construction to align with the growing Green Construction trend, which is gaining attention as a means to create a more sustainable future.

Jorakay: More Than a Manufacturer but a True Solution Provider

          Jorakay Corporation is not just a manufacturer and distributor of construction materials, but also a “Solution Provider” focused on developing solutions that address quality, safety, and sustainability, in response to the rapidly changing construction industry. The company’s strengths lie in its “expertise, innovation, and environmental consciousness”, which are core principles driving its strategic direction.

          With the concept of Sustainable Construction, Jorakay emphasizes the development of materials that minimize environmental impact while improving work efficiency. The company focuses on Jorakay Green Products, which are designed to be safe for users and environmentally friendly. This approach is supported by the 5SD strategy, which promotes sustainability throughout the entire process, from production to practical use, including:

1. CO2 Emission Reduction – More than 18 million kilograms of carbon emissions have been cut through improved production processes, reducing air pollution

2. Waste Management & Circular Economy – Efficient waste and garbage management measures to reduce unnecessary waste have been implemented. This includes recycling and upcycling waste materials to continuously create new value, in line with Circular Economy principles. To date, over 170,000 kilograms of waste have been managed in this way.

3. Dust & Toxin Control – Enhanced production systems have reduced dust emissions by over 4 million kilograms, ensuring a safer work environment.
4. Eco-Friendly Product Sales – Currently, 62% of total sales come from certified sustainable products.

5. Community Empowerment – More than 20,000 individuals have benefited from skill-building programs for tradespeople and youth.

Jorakay’s business operations not only focus on product performance but also prioritize the long-term environmental and societal impacts. Through the development of technologies and innovations, the company aims to reduce global warming issues, minimize waste emissions, and elevate the standards of the Thai construction industry toward a more sustainable future.

Modern Construction Materials: People and Earth-Friendly

          Jorakay recognizes that “construction is not just about buildings, but also relates to people’s quality of life”. Therefore, the company emphasizes the development of Wellbeing Materials—products that are friendly to both users and residents, which include:

• Jorakay Green Products: Products which are safe for the health of users and residents, such as low VOC emissions, dust reduction, and the inhibition of mold and bacteria. Additionally, the materials used are environmentally friendly.

• ESG Construction Approach: This approach supports the use of recyclable materials, reducing carbon footprints, and selecting suppliers that follow green construction practices

Cutting-Edge Technology to Address Construction Industry Pain Points

          Today, the construction industry faces multiple challenges, such as dust pollution, air contamination, and lengthy construction periods. Jorakay understands the significance of these issues and is committed to developing innovations that enhance operational efficiency while also ensuring user safety and environmental sustainability. The company seeks to raise the standards of construction by focusing on quality, safety, and value, thereby meeting the needs of all stakeholders, including builders, project developers, designers, and homeowners, who require products that maximize construction efficiency, minimize work-related issues, and remain environmentally friendly.

Notable innovations developed by Jorakay to address construction challenges include:

• Dustless Technology – This dust-reduction technology helps minimize the dispersion of dust by up to 80% compared to conventional cement adhesives. It leads to cleaner work environments, reducing health risks for workers and those in nearby areas, especially in projects where air quality must be maintained, such as hospitals, residential complexes, and public buildings.

• Fast Setting Solutions – A construction solution designed for quick setting, significantly reducing work time. This innovation accelerates project completion, lowers labor costs, and allows for faster delivery of work.

• Green Innovation – A sustainability-focused technology that minimizes the use of harmful chemicals, reduces CO2 emissions, and selects environmentally friendly raw materials. This ensures that Jorakay products are safe for users’ health and do not harm the environment.

In addition to dust-reduction innovations, Jorakay continues to present new products and solutions designed to elevate the construction industry and align with the concept of Sustainable Construction. These solutions cover every process, from basic materials to systems that enhance project efficiency.

Highlight Construction Innovations by Jorakay at Architect’25

• Flooring Innovation – A surface solution that enhances durability, reduces wear, and simplifies installation, suitable for both indoor and outdoor flooring projects

• Structure Innovation – High-quality structural materials designed to be stronger, reducing construction time and increasing safety during installation

• Tiling Innovation – Tile installation technology using Dustless Technology to reduce dust dispersion, ensuring cleaner and safer work environments for workers and residents

• Waterproof Innovation – A long-lasting waterproof system designed to protect structures, ideal for rooftops, terraces, and areas exposed to high humidity

• See Jorakay – Ecological, safe, natural paints that are user-friendly and environmentally conscious

• Jorakay Green Products – Products developed with sustainability in mind, minimizing environmental impact, reducing CO2 emissions, and using eco-friendly materials

Discover the Future of Construction at Jorakay’s Booth at Architect’25

          Jorakay is excited to present its “Beyond Pain Point” concept through innovative construction materials that genuinely solve challenges. Attendees will experience the latest technologies that elevate construction industry standards toward a more sustainable future. This event also serves as an important platform for networking, sharing knowledge, and advancing Green Construction initiatives.

          Jorakay’s booth this year is designed as a hub for future construction innovation, offering new perspectives to architects, engineers, contractors, and project owners. This is your opportunity to explore new solutions for your projects. Join us at booth No. F102/1 at Architect’25, the 37^th ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani. Let’s drive the Thai construction industry forward together.