In the world of home design, where aesthetics and functionality go hand in hand, choosing a door or a piece of furniture is no longer just a decorative decision—it’s a statement of personal identity. Thai brands KEEREE & KTHWOOD Brings Nature into Living Spaces at Architect’25 and KTHWOOD understand this deeply and bring that insight to life with creativity under the concept “Embrace the Nature”, to be launched at Architect’25.
Led by Khun Chananya Phanakitkul, Managing Director of Keeree Door & Panel Co., Ltd. and KTHWOOD Co., Ltd., alongside Khun Aunchana Singrattanaphan, Managing Director of Keeree Door & Panel Co., Ltd., the two brands have grown from a foundation rooted in an understanding of nature and Thai living culture. KEEREE, in particular, stands out as a Thai wooden door brand that truly understands local living—from the materials and climate to practical usage.
Their participation in Architect’24 marked a significant step in expanding their business vision. It fueled product development to stay in tune with ever-evolving design trends, while elevating product quality for competitiveness both locally and internationally. The experience also brought them closer to their customers, allowing them to collect valuable insights and apply them to their design processes.
What truly sets KEEREE apart is the emphasis on individuality. Every door is custom-made to fit unique dimensions and designs tailored to each home. With a team of experienced designers and skilled craftsmen working in-house at their own sawmill and manufacturing facility, Keeree creates not just doors—but one-of-a-kind works of art for every space.
On the other hand, KTHWOOD, Keeree’s sister brand, carries this same philosophy into the realm of custom-made furniture. From beauty and functionality to the choice of materials, each piece is crafted to support daily living while enhancing the overall home atmosphere.
At Architect’25, both brands will unveil their latest collections under the concept “Embrace the Nature”—highlighting the raw beauty of authentic wood through minimalist yet detail-rich designs. Their goal: to bring warmth, tranquility, and a touch of nature into everyday living. This collection is perfect for those who appreciate natural materials and emotionally resonant design.
Compared to other materials, wood is a more sustainable option. As a renewable resource, it contrasts sharply with non-renewable materials like metal or plastic. Keeree and KTHWOOD’s dedication to sourcing responsibly and utilizing natural materials reflects their vision of designing for a sustainable future.
Experience the unique craftsmanship and natural elegance of KEEREE and KTHWOOD at booth No. F202/1 during Architect’25, the 37th ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani.
