Under the leadership of Mr. Mike Hong, Managing Director, VJ Group is set to inspire and drive sustainability at Architect’25 with two groundbreaking innovations—Thermomix and Purezza. Designed for eco-conscious consumers and businesses seeking resource efficiency, these solutions reflect VJ Group’s commitment to not only advancing technology but also fostering a positive environmental and social impact in the long run.
Architect’24 Success: Thermomix Revolutionizing Home Cooking
At Architect’24, VJ Group introduced Thermomix, an all-in-one smart cooking appliance that simplifies meal preparation for urban dwellers with limited kitchen space and busy lifestyles.
With integrated functions, from ingredient weighing and spice grinding to automated cooking, Thermomix helps users save time, reduce food waste, and minimize carbon footprint—a key global concern. Its success was evident with a 300% surge in sales and the overwhelming response to its weekly Cooking Club sessions, where participants learn sustainable cooking techniques for free.
Introducing Purezza: Eco-Friendly Water Solutions for Businesses
At Architect’25, VJ Group is launching Purezza, an innovative water dispensing system designed to reduce plastic bottle usage in hotels, restaurants, and cafés. Purezza generates instant chilled and sparkling water for premium guest experiences with durable Italian glass bottles, reusable for sustainability. It also features built-in UV sterilization, eliminating 99.99% of bacteria for safe, high-quality drinking water. Moreover, it is certified with mineral quality certification from trusted laboratories. With Purezza, businesses can significantly cut plastic waste while delivering sustainable, high-quality hydration solutions to their customers.
VJ Group’s Mission: Raising Awareness & Driving Change
Mike Hong emphasizes that VJ Group’s goal at Architect’25 extends beyond profit, it is about raising awareness and encouraging sustainable lifestyle choices among Thais. He hopes that more Thais realize the importance of home cooking, which not only reduces reliance on plastic food packaging, but also makes it easier for consumers to control their nutritional intake. Small habits, like reusing glass bottles, may seem troublesome at first but can drive significant environmental impact over time. Mike Hong believes that sustainability is everyone’s responsibility—and these innovations are designed to make eco-friendly living practical, effortless, and rewarding.
Join us in experiencing innovation at VJ Group Booth
Mike Hong invites everyone to explore the innovative solutions at the VJ Group booth during Architect’25. Thermomix, the ultimate kitchen companion, is designed for every household, whether you are a modern homemaker or someone with a busy schedule. Thermomix makes cooking easy, fun, and efficient. On the other hand, it is the ideal solution for restaurants, hotels, and cafes aiming to reduce plastic waste and embrace truly eco-friendly innovations.
Visit VJ Group at booth No. F109 at Architect’25, the 37th ASEAN’s Largest Building Technology Exposition during 29 April – 4 May, 2025 from 10:00 a.m. – 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani. Discover how Thermomix and Purezza can elevate your home and business with smart, sustainable solutions. Don’t miss this opportunity to be part of the movement towards a greener future!
