{"id":18313,"date":"2025-05-09T15:30:07","date_gmt":"2025-05-09T08:30:07","guid":{"rendered":"https:\/\/architectexpo.com\/2025\/?p=18313"},"modified":"2025-05-09T15:30:09","modified_gmt":"2025-05-09T08:30:09","slug":"thematic-pavilion-poar-x-woodden-a-refined-tribute-to-the-craft-of-wood-one-piece-at-a-time","status":"publish","type":"post","link":"https:\/\/architectexpo.com\/2025\/thematic-pavilion-poar-x-woodden-a-refined-tribute-to-the-craft-of-wood-one-piece-at-a-time\/","title":{"rendered":"THEMATIC PAVILION: POAR x WOODDEN \u2013 A Refined Tribute to the Craft of Wood, One Piece at a Time"},"content":{"rendered":"
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In an age where \u2018precision and quality\u2019 are often measured by machines and manufacturing efficiency and technology is the most precise, beautiful and reliable method of manufacturing \u2018natural wood\u2019 defies standardization.<\/p>\n\n\n\n

This year, visitors will get to experience and understand \u2018wood\u2019 in a deeper sense, award-winning design studio POAR with several accolades joins hands with WOODDEN, a leading Thai manufacturer specializing in high-quality wood processing, to unveil a simple yet powerful Thematic Pavilion that speaks not only of the extinguished product, but of the soul behind it.<\/p>\n\n\n

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What is the concept behind this design? Let\u2019s discuss with Khun Jo, Patchara Wongboonsin,<\/strong> the architect behind this design from POAR.<\/p>\n\n\n\n

WOODDEN: WHERE ARTISAN MEETS MANUFACTURING<\/strong><\/h2>\n\n\n\n

\u201cWood might be the only material in architecture where the production process isn\u2019t truly industrial.\u201d<\/em><\/strong><\/p>\n\n\n\n

This is Khun Jo\u2019s perception, after visiting the WOODDEN factory and studying their meticulous approach, he was struck by the hybrid nature of the process: a marriage of industrial precision and artisan knowledge. Due to the natural variation in every piece of timber\u2014grain, tone, density\u2014selecting and processing each sheet demands both technological innovation and an intimate understanding of wood.<\/p>\n\n\n

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To communicate this uniqueness and philosophy, POAR developed a pavilion centered around the concept of \u201cpiece by piece.\u201d The structure comprises two main components: a 7-meter-high stainless steel shelving system, inspired by factory wood-storage racks used to sort and showcase grain patterns and a 6-meter-high distorted gable structure, featuring WOODDEN\u2019s modular wood paneling and mosu 3D wall products. This creates an architectural piece that differentiates the perception of interior and exterior space.<\/p>\n\n\n

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Between the two sits a narrow, contemplative pathway\u2014inviting visitors to walk through, observe the grain up close, and appreciate the subtle differences in texture and tone. It\u2019s an immersive environment that engages from every distance, every angle.<\/p>\n\n\n\n

PIECE BY PIECE<\/strong><\/h2>\n\n\n
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With meticulous detail at its core, the concept of \u2018piece by piece\u2019<\/strong> doesn\u2019t just reflect WOODDEN\u2019s signature production process\u2014it also serves as a creative framework to highlight the brand\u2019s diverse product range and full design potential.<\/p>\n\n\n\n

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  • Piece by Piece in Production <\/strong>– Displayed on the custom wood shelving, the straight-grain, high-value timber pieces reflect WOODDEN\u2019s dedication to excellence from the very beginning. Each piece originates from a carefully selected log, vertically sliced using proprietary technology combined with artisanal expertise. This process preserves the finest portions of the wood, resulting in unique grains, widths, and lengths\u2014no two planks are alike.<\/li>\n\n\n\n
  • Piece by Piece on the Shelf <\/strong>– Wooden planks are spaced precisely on the display shelves to avoid surface damage and preserve quality. This technique not only protects the material but also emphasizes the brand\u2019s attention to every detail in the preservation and presentation of natural wood.<\/li>\n\n\n\n
  • Small Pieces, Big Impact <\/strong>– Inside the gabled structure of the pavilion, a modular patterned wooden wall creatively demonstrates how smaller cross-cut timber pieces\u2014often varying in grain and color\u2014can be assembled into a cohesive and visually harmonious surface. This design solution not only addresses natural inconsistencies but also minimizes material waste, showcasing a resource-efficient approach that aligns with modern sustainability values.<\/li>\n\n\n\n
  • Surface Meets Structure<\/strong> – WOODDEN also introduces a cost-effective solution for using genuine wood: a technique that bonds authentic wood veneers onto plywood bases. This method ensures both affordability and durability, offering broader accessibility without compromising the natural charm and resilience of solid wood.<\/li>\n<\/ul>\n\n\n\n

    MAKE UNCONVENTIONAL, CONVENTIONAL<\/strong><\/h2>\n\n\n\n

    \u2018POAR\u2019 looks deep, different results<\/strong><\/h2>\n\n\n\n

    At the heart of this year\u2019s pavilion design lies the core belief of POAR: that \u2018good design\u2019<\/em> should create a lasting impact\u2014not only in terms of functionality but also in enhancing quality of life. Who would think that \u2018a simple wooden display shelf\u2019 is the product of a deeply considered system\u2014developed as both a practical storage solution and a strategic sales tool.<\/em><\/strong> This shelving was designed with longevity in mind, allowing WOODDEN to repurpose and integrate it into their ongoing operations well beyond the exhibition.<\/p>\n\n\n

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    • The stainless-steel shelving was designed to eliminate the need for wooden spacers previously used to prevent wood panels from overlapping.<\/li>\n\n\n\n
    • The new format enhances ease of handling and displaying each panel individually\u2014particularly suited to the behavior of high-end buyers who prefer to inspect premium wood pieces one by one without heavy lifting.<\/li>\n<\/ul>\n\n\n\n
      \n

      \u201cIn truth, I\u2019ve hardly ever worked on a pavilion before. That\u2019s because we believe in creating architecture with long-term value\u2014structures meant to last a hundred years or more. So when it came to designing something temporary, I honestly found it stressful at first. I\u2019m not sure how others felt, but I took it seriously because it really conflicted with what I usually believe in. That\u2019s why I worked so hard to ensure WOODDEN could actually use what we designed long after the exhibition.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

      \n

      This core value that we uphold is an unconventional process that yields conventional outcomes\u2014not for the sake of spectacle, but to make real improvements.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

      \n

      Take the stainless-steel shelf as a case in point. What might appear ordinary at first glance carries a quiet sophistication. It\u2019s a simple form, but one that delivers value far beyond its appearance. We intentionally avoided flashy design, because the true worth lies in the story and craftsmanship of the wood itself\u2014something no shape or structure could ever truly outshine.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

      Top of Form<\/strong>THE WOOD LIBRARY<\/strong><\/h2>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n

      One of the most visually striking elements lies in presenting simple elements in an unconventional way, which is the color-gradient display on the wood shelving\u2014featuring panels arranged by hue, from pale to deep tones, spanning multiple wood species and thicknesses. This thoughtful curation encourages visitors to discover wood outside the textbook, awakening a tactile appreciation for its natural diversity.<\/p>\n\n\n\n

      \n

      \u201cWhen people say they want a wooden floor, they usually picture a certain kind of wood\u2014something pale and creamy, a Nordic tone. Or if it\u2019s teak, then they expect that classic untreated finish. That mindset comes from a limited understanding of wood\u2019s true nature and beauty. If they took the time to really study the material or immerse themselves in the wood-making process, they might realize: no two pieces need to look the same. That\u2019s the abstract magic of it\u2014understanding transforms perception.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

      For those squinting hard at the photos, trying to spot the subtle differences in wood grain or texture, POAR has a message: Don\u2019t worry if you can\u2019t see it.<\/em> That\u2019s why they\u2019re inviting everyone to experience it firsthand. Let the real thing change how you see wood forever.<\/p>\n\n\n\n

      \n

      \u201cThis is our very first pavilion, and we poured our hearts into it. We wanted to create something meaningful\u2014not just for ourselves, but for fellow architects, both seasoned and emerging, and for everyone attending the event. More than just a space, the pavilion offers something rare in today\u2019s design world: direct, tangible experience with real wood. It\u2019s a unique opportunity for people to engage with the material up close\u2014something you just can\u2019t get from a catalog or showroom. Dubbed a \u2018library of wood\u2019<\/em>, the installation features nearly 2,000 individual pieces, meticulously curated and displayed to highlight the variety of species, colors, and grain patterns. Visitors are invited to explore the full spectrum of natural wood, from the well-known\u2014like teak, makha, and teng\u2014to the lesser-used, often overlooked species that are equally beautiful and even more accessible.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

      Don\u2019t miss it. Get ready, clear your schedule and come experience the POAR x WOODDEN Thematic Pavilion in person at Architect\u201925, at Challenger Hall 1-3, <\/strong>IMPACT Muang Thong Thani during 29 April \u2013 4 May, 2025 from 10:00 a.m. – 8:00 p.m. <\/strong><\/strong>
      <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      In an age where \u2018precision and quality\u2019 are often measured by machines and manufacturing efficiency and technology is the most precise, beautiful and reliable method of manufacturing \u2018natural wood\u2019 defies standardization. This year, visitors will get to experience and understand \u2018wood\u2019 in a deeper sense, award-winning design studio POAR with several accolades joins hands with […]<\/p>\n","protected":false},"author":5,"featured_media":16992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-18313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"\nTHEMATIC PAVILION: POAR x WOODDEN \u2013 A Refined Tribute to the Craft of Wood, One Piece at a Time - Architectexpo 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architectexpo.com\/2025\/thematic-pavilion-poar-x-woodden-a-refined-tribute-to-the-craft-of-wood-one-piece-at-a-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THEMATIC PAVILION: POAR x WOODDEN \u2013 A Refined Tribute to the Craft of Wood, One Piece at a Time - Architectexpo 2025\" \/>\n<meta property=\"og:description\" content=\"In an age where \u2018precision and quality\u2019 are often measured by machines and manufacturing efficiency and technology is the most precise, beautiful and reliable method of manufacturing \u2018natural wood\u2019 defies standardization. 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