{"id":18391,"date":"2025-05-03T14:51:00","date_gmt":"2025-05-03T07:51:00","guid":{"rendered":"https:\/\/architectexpo.com\/2025\/?p=18391"},"modified":"2025-05-15T15:32:17","modified_gmt":"2025-05-15T08:32:17","slug":"experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25","status":"publish","type":"post","link":"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/","title":{"rendered":"Experience \u201cA Better Life\u201d Through Health-Conscious, Eco-Friendly Tile Innovation with PORCELA at Architect\u201925"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0As sustainability and wellness evolve from mere trends into essential decision-making factors, the building materials industry has stepped up to the challenge\u2014and PORCELA is at the forefront. Building on insights gained from Architect\u201924.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Explore ideas, answers as well as identitfy of this tile innovation brand, while simultaneously taking into account the health of users and the world with Khun Panjama Laowiwatwong, Managing Director of Ruampat Ceramic Co., Ltd.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong><em>\u201cParticipating in Architect\u201924 was invaluable for our business. We witnessed a clear shift toward environmentally friendly design priorities, and we adapted accordingly.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; PORCELA targets its customers directly, which include homeowners, architects and real estate developers. This enables the company to better understand its users and their needs. That is, today\u2019s consumers are no longer satisfied with aesthetics alone. They seek materials that are durable, multifunctional, and environmentally responsible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/architectexpo.com\/2025\/wp-content\/uploads\/2025\/05\/ARC25_Interview_Porcela_EN-1024x540.jpg\" alt=\"\" class=\"wp-image-18392\" srcset=\"https:\/\/architectexpo.com\/2025\/wp-content\/uploads\/2025\/05\/ARC25_Interview_Porcela_EN-1024x540.jpg 1024w, https:\/\/architectexpo.com\/2025\/wp-content\/uploads\/2025\/05\/ARC25_Interview_Porcela_EN-300x158.jpg 300w, https:\/\/architectexpo.com\/2025\/wp-content\/uploads\/2025\/05\/ARC25_Interview_Porcela_EN-768x405.jpg 768w, https:\/\/architectexpo.com\/2025\/wp-content\/uploads\/2025\/05\/ARC25_Interview_Porcela_EN-1536x810.jpg 1536w, https:\/\/architectexpo.com\/2025\/wp-content\/uploads\/2025\/05\/ARC25_Interview_Porcela_EN-2048x1080.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>\u201cWe see tiles not only as \u2018surfaces\u2019 but part of a healthier lifestyle. PORCELA is committed to combining design, quality, safety, and sustainability. That\u2019s why we invest in new technologies\u2014to ensure that our customers receive more than just a product. For instance, high-resolution digital printing for lifelike finishes, large-format tiles and special surface textures like anti-slip or anti-bacterial coatings that eliminate over 99% of bacteria, enhancing home safety and hygiene. This ensures the customers feel like our tiles are more special. This has gained well-received response from business owners, architects and end users that do their own renovation.\u201d<\/strong><\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0In addition to ceramic tiles, PORCELA showcases WoodPlank, a wood-alternative material that delivers the aesthetic appeal of real wood while being more durable, easier to maintain, and significantly more eco-friendly. This product, manufactured with Green Technology, reflects the company\u2019s commitment to reducing environmental impact. To enhance customer satisfaction, PORCELA also offers comprehensive after-sales service, ensuring a smooth and supported experience from installation to maintenance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>A Four-Pronged Competitive Strategy<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">PORCELA\u2019s growth strategy is anchored in four key pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Product Expansion: Developing tiles for new use cases, such as senior living, outdoor spaces, swimming pools, and healthcare facilities<\/li>\n\n\n\n<li>Regional Market Penetration: Partnering with distributors in high-potential Asian countries to meet growing regional demand for quality building materials<\/li>\n\n\n\n<li>One-Stop Solution: Providing a full spectrum of services, from design consultation to installation and post-sale care to provide the best care for the customer\u2019s satisfaction<\/li>\n\n\n\n<li>Customer &amp; Community Engagement: Building a strong community through product education, seminars, and personalized tile selection advice<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Debuting the Next Collection at Architect\u201925<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0PORCELA will unveil its latest tile collection at Architect\u201925 to create impressions and new experiences for visitors, showcasing innovation through a wide array of sustainable technologies aligned with ESG and Green Construction principles. PORCELA ensures that from the very first manufacturing process to the moment the product is delivered, everything is friendly to the environment and the society. Featured products include senior-friendly flooring, anti-bacterial and anti-slip tile, wood substitutes, high-depth and techno-matt finishes, static-reducing vinyl tiles and a host of other pioneering innovations<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Inspire and evolve sustainably with PORCELA<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong><em>\u201cOur goal at Architect\u201925 is to inspire new perspectives in Thailand\u2019s design and construction industries, especially in terms of sustainable development. We also look forward to learning directly from visitors, which helps us refine our products and services to better match market needs.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Visit <strong>PORCELA<\/strong>, a leader in health- and environment-conscious tiles at booth No. S202, Architect\u201925, <strong>the 37<sup>th<\/sup> ASEAN\u2019s Largest Building Technology Exposition during 29 April \u2013 4 May, 2025 from 10:00 a.m. &#8211; 8:00 p.m. at Challenger Hall 1-3, IMPACT Muang Thong Thani.<\/strong> Reserve your visit or book a consultation in advance via LINE Official: @rpctiles<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong><em>\u201cJoin us in shaping a more sustainable future through thoughtful design. See you at Architect\u201925!\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0As sustainability and wellness evolve from mere trends into essential decision-making factors, the building materials industry has stepped up to the challenge\u2014and PORCELA is at the forefront. Building on insights gained from Architect\u201924. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Explore ideas, answers as well as identitfy of this tile innovation brand, while simultaneously taking into account the health of users and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-18391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experience \u201cA Better Life\u201d Through Health-Conscious, Eco-Friendly Tile Innovation with PORCELA at Architect\u201925 - Architectexpo 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience \u201cA Better Life\u201d Through Health-Conscious, Eco-Friendly Tile Innovation with PORCELA at Architect\u201925 - Architectexpo 2025\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0As sustainability and wellness evolve from mere trends into essential decision-making factors, the building materials industry has stepped up to the challenge\u2014and PORCELA is at the forefront. Building on insights gained from Architect\u201924. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Explore ideas, answers as well as identitfy of this tile innovation brand, while simultaneously taking into account the health of users and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/\" \/>\n<meta property=\"og:site_name\" content=\"Architectexpo 2025\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-03T07:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T08:32:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/architectexpo.com\/2025\/wp-content\/uploads\/2025\/04\/ARC25_Interview_Porcela-06_0-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rawisara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rawisara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/\"},\"author\":{\"name\":\"Rawisara\",\"@id\":\"https:\/\/architectexpo.com\/2025\/#\/schema\/person\/7c0d0c2171a3e7919e662b032d0cb70c\"},\"headline\":\"Experience \u201cA Better Life\u201d Through Health-Conscious, Eco-Friendly Tile Innovation with PORCELA at Architect\u201925\",\"datePublished\":\"2025-05-03T07:51:00+00:00\",\"dateModified\":\"2025-05-15T08:32:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/\"},\"wordCount\":627,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/architectexpo.com\/2025\/#organization\"},\"image\":{\"@id\":\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/architectexpo.com\/2025\/wp-content\/uploads\/2025\/04\/ARC25_Interview_Porcela-06_0-scaled.jpg\",\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/\",\"url\":\"https:\/\/architectexpo.com\/2025\/experience-a-better-life-through-health-conscious-eco-friendly-tile-innovation-with-porcela-at-architect25\/\",\"name\":\"Experience \u201cA Better Life\u201d Through Health-Conscious, Eco-Friendly Tile Innovation with PORCELA at Architect\u201925 - 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