In today’s construction landscape—where efficiency, safety, and precision are more critical than ever—high-performance, user-friendly tools play a vital role. Osuka, a rising power-tool brand that has grown steadily in Thailand for over five years, continues to set itself apart through a development philosophy centered on real user insight.
At Architect’26, Osuka returns with an expanded showcase, presenting its latest line-up of innovations developed directly from real-world feedback. Leading this effort is Tan Pititham Satitsuksomboon, Product Manager, who gathers user data, feedback, and field requirements to shape tools that respond to the needs of Thai professionals.
Expanding Space, Enhancing Experiences
Building on momentum from last year’s event, Osuka has enlarged its booth to support increased visitor engagement and to display its full range of technologies more comprehensively.
“Expanding the booth allows visitors to interact with the products more easily and understand the breadth of what we offer,” Tan explains.
Real User Feedback as the Core of Innovation
Architect’26 serves as a rare hub where contractors, builders, and industry professionals converge—making it an invaluable source of insight.
“Feedback from this event is very different from casual users. These are professionals with hands-on experience, so their needs are highly specific,” Tan notes.
For Osuka, such data helps not only refine product design but also informs communication and marketing strategies across digital channels.
User-Centered Development Amid Market Challenges
Despite economic uncertainty, the demand for construction tools remains stable. Osuka continues to grow by staying aligned with user needs.
“Market fluctuations impact us less than brand competition. As long as we listen to customers, we can keep moving forward,” says Tan.
Turning Pain Points into Practical Solutions
Osuka’s strength lies in transforming real-world pain points into product improvements—from reducing tool weight to minimizing vibration, all to support long working hours without strain.
“Some pain points are complex and can’t be solved overnight. But we improve continuously because users deserve the best,” Tan adds.
Leveraging AI for Faster, Smarter Development
Aligned with Architect’26’s theme—‘Mindful Intelligence | With AI’—Osuka has adopted AI tools to analyze user data and accelerate product development.
“AI won’t replace people, but it helps us work faster and more accurately,” says Tan.
Supporting Wellness Architecture Through Better Tools
While tools may not be architectural elements, they directly impact worker well-being. Osuka integrates wellness-focused considerations such as lighter tool design, reduced vibration, and reduced emissions—enhancing safety and comfort on site, in line with Wellness Architecture principles.
Strengthening Thailand’s Construction Ecosystem
Osuka aims to empower Thai builders with high-performance, accessible tools backed by attentive after-sales service. This commitment has earned the brand trust across all user levels.
New Products Debuting at Architect’26
A major highlight will be the official launch of next-generation tools developed from real usage scenarios—bringing a fresh perspective to cordless power tools in the market.
Meet Osuka at Architect’26
Osuka looks forward to meeting contractors, developers, and business owners seeking reliable solutions that elevate construction standards.
“We design tools based on real user feedback. Come experience the difference for yourself,” Tan invites. Meet Osuka at Booth L104, Architect’26 – The ASEAN’s Largest Building Technology Exposition, held from April 28 – May 3, 2026, 10:00 AM – 8:00 PM at Challenger Hall 1–3, IMPACT Muang Thong Thani.
