Cerafield was founded with a clear intention to elevate the role of sanitaryware in architecture and building development—beyond being a basic functional component, toward becoming an integral contributor to long-term usability, building performance, and occupant well-being.
The brand believes that well-designed, stable, and high-quality sanitaryware plays a crucial role in supporting architectural intent, real-world usage, and long-term building maintenance. Cerafield defines itself under the philosophy:
“Design-led sanitary solutions, engineered for real-world performance and architectural integration.”
This approach reflects the brand’s commitment to balancing architectural aesthetics, manufacturing quality, and cost efficiency for project-based developments.
Architect’26 as a Platform for Industry Exchange
Mr. Supapat Ruangtum, CEO of Cerafield International (Thailand) Co., Ltd., explained that Cerafield views Architect’26 as a key platform for the architecture and construction industry—one that enables stakeholders across disciplines to exchange perspectives on the future direction of building design and development.
Participating in the exhibition provides Cerafield with an opportunity to communicate its vision directly to architects, designers, and project developers. Rather than positioning the booth solely as a product display, Cerafield approaches it as a space for dialogue and shared experience—reflecting the brand’s long-term perspective on sanitaryware development that responds to real building use over time.
From Wellness to Building Systems: Cerafield’s Product Development Philosophy
Cerafield believes that Wellness Architecture and Building Science should be considered as part of a building’s core structure from the earliest design stages, rather than being treated as supplementary features added later. Sanitaryware, therefore, is not viewed as an isolated element, but as part of the building system—directly influencing occupant well-being and long-term operational efficiency.
From a biomedical perspective, Cerafield focuses on design strategies that reduce daily health risks, including minimizing bacterial accumulation, preventing odor backflow, and incorporating ergonomic considerations. These principles support diverse user groups across residential, public, and commercial buildings with high-frequency usage.
From a building science perspective, Cerafield adopts wellness building standards such as WELL, Fitwel, and TREES as development frameworks. Products are designed to be easy to clean, resistant to stains and residual odors, water-efficient, low-maintenance, and compatible with building systems—without adding unnecessary complexity. This ensures that sanitaryware contributes effectively to overall building performance.
These principles reflect Cerafield’s belief that sanitaryware should support building quality through thoughtful, stable, and usage-driven design—enabling buildings to meet long-term goals related to wellness, sustainability, and operational management.
Cerafield’s Role in Elevating Building Quality
Cerafield supports the architecture and real estate development ecosystem by offering premium sanitaryware solutions that remain accessible for project-based applications. The brand aims to bridge the gap between high-quality performance and typical budget constraints faced by large-scale developments.
Product development prioritizes quality consistency, system-compatible installation, and long-term durability. This allows designers and developers to maintain control over building quality—not only in daily use, but also in maintenance planning and lifecycle cost management. Such an approach helps build confidence among industry stakeholders and contributes to the continuous elevation of overall building standards.
Cerafield at Architect’26: The Beginning of a Long-Term Dialogue
For Architect’26, Cerafield envisions its booth as a platform for open exchange with architects and project developers—and as the starting point for deeper collaborations that contribute to higher building standards in the future.
Cerafield invites decision-makers involved in building quality to engage in discussions on the evolving role of sanitaryware in contemporary architecture, and to explore development approaches that prioritize quality, occupant well-being, and long-term sustainability.
Visit Cerafield at Booth S308/1 at Architect’26, the 38th ASEAN’s largest architectural technology and construction product exhibition, taking place from 28 April – 3 May 2026, 10.00–20.00 hrs., at IMPACT Challenger Hall 1–3, Bangkok.
