Seacon’s continuous participation in the Architect exhibition over the years has been a key strategy in strengthening its brand and expanding its home construction business sustainably—amid the rapidly changing landscape of the construction and real estate industries.
Manu Trakulwattanakit, Managing Director of SEACON CO., LTD., who has a background in architecture and extensive experience in property development, shared his perspective on the Architect exhibition as an important platform that connects designers, contractors, engineers, and consumers within one ecosystem.
From Brand Awareness to a Trusted Home Builder
Seacon has consistently participated in the Architect exhibition, initially focusing on building brand awareness. While the name “Seacon” has long been widely recognized through Seacon Square shopping centers, it was less associated with the home construction business.
Through regular participation, the brand has gradually established itself in the public’s perception as a “standardized and reliable home builder,” strengthening confidence among prospective clients—particularly those seeking a trustworthy long-term construction partner.
The exhibition also serves as a platform for Seacon to engage directly with customers, business partners, and professionals in the construction and design industries, contributing to both sales growth and expanded industry networks.
Adapting Communication and Product Strategies in a Competitive, Tech-Driven Era
In an era marked by intense competition and rapid technological advancement, Seacon has refined its communication strategies to integrate both online and offline channels.
Digital platforms such as Facebook, YouTube, TikTok, Instagram, and other online media are actively utilized to broaden brand awareness—reaching audiences from younger generations and students to core customers ready to build homes.
On the technology front, Seacon has begun incorporating AI and digital tools to support content creation, communication, and marketing efforts—enhancing efficiency and engagement. While home construction remains a business built on trust, experience, and long-term decision-making, digital transformation helps the brand remain relevant and accessible.
Simultaneously, the company has adjusted its product strategy in response to economic conditions. It has introduced more accessible home designs, such as the “Your Home : Your Family” series, enabling Seacon to broaden its customer base and maintain sales stability during economic slowdowns.
Integrating Wellness Architecture into Construction Standards
Although the home construction business involves budget considerations and client-driven decisions, Seacon remains committed to integrating Wellness Architecture principles into its construction standards.
From a Biomedical perspective, this includes selecting materials that reduce heat gain, installing solar control films, thermal insulation systems, water-saving sanitary ware, and solutions that improve indoor air quality, as well as incorporating energy-efficient lighting systems.
From a Building Science perspective, Seacon prioritizes materials and construction systems designed to reduce long-term energy consumption—ensuring that homes provide comfort, well-being, and alignment with sustainable living principles.
Beyond Construction: Responsibility to Homeowners
One of Seacon’s most important roles is fostering greater consumer awareness about the importance of “standards” in construction—from design and building processes to after-sales service and warranties.
In a market where home builders operate at various levels of professionalism, Seacon believes that clear operational systems, commitment to project completion, and long-term accountability are fundamental to elevating industry standards and reducing the risks consumers often face from substandard construction practices.
Seacon and the “Your Home” Concept at Architect’26
At Architect’26, Seacon will present home designs and living concepts under the theme “Your Home : Your Family.” The series has been further developed to serve a wider range of customers while reflecting the brand’s understanding of current economic contexts and evolving consumer needs.
The company also views Architect’26 as a valuable knowledge-sharing platform—an opportunity to exchange ideas, technologies, and new perspectives that can help advance safety standards and responsibility within Thailand’s construction industry.
Seacon invites architects, designers, engineers, contractors, project developers, and anyone seeking a quality home to visit Booth F101 at Architect’26—the largest architecture technology and construction product exhibition in ASEAN, held from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at Challenger Hall 1–3, IMPACT Muang Thong Thani.
Join the conversation and explore Seacon’s approach to home building—where standards, quality, and responsibility form the foundation of every project.
