Aree Apirak Co., Ltd., a full-solution real wood manufacturer, returns to Architect’26 with a clearer mission than ever—to strengthen brand awareness as a Thai manufacturer with world-class quality, while redefining the value of real wood in alignment with Wellness Architecture, Biophilic Design, and sustainability in Thailand’s construction industry.
Ms. Mingkwan Phusomboon, Marketing Manager, shared that this year marks an important opportunity to communicate to architects and developers that real wood offers far more than aesthetic appeal. “Real wood has a direct impact on occupants’ quality of life—affecting air quality, light, acoustics, tactile experience, mental well-being, and environmental impact,” she explained.
From User Insights to Product Innovation
Over the past year, Aree Apirak has gained valuable insights from a wide range of visitors—including architects, contractors, developers, and international clients—each with distinct expectations in design, materials, and the application of real wood under various project constraints.
These insights have driven several key product developments, such as exterior wood solutions for walls and ceilings designed to withstand tropical climates, as well as wood grain selections better suited to Thai preferences, which often favor Southeast Asian aesthetics over European export patterns. The company has also placed greater emphasis on providing in-depth information on safety standards, particularly formaldehyde emissions—an issue that has gained heightened attention in the post-COVID era.
In addition, real product samples are showcased to allow architects to experience the authentic tactile quality of export-grade veneer wood. Aree Apirak also develops solutions tailored to project-specific challenges, including materials resistant to intense sunlight, high humidity environments, and specifications requiring extended service life.
“What we see clearly today,” Ms. Mingkwan added, “is that modern users are increasingly choosing materials based on health and environmental reasons—not just visual beauty. This aligns perfectly with how we define the true value of real wood.”
Purposeful Use of Technology and AI to Enhance Operations
While Aree Apirak has not yet adopted AI on a full scale, technology is strategically integrated to enhance precision and market responsiveness. AI-assisted tools are used to analyze material trends and living behavior, supporting product development suited to Thailand’s climate. Digital systems also help streamline data management, reporting, and presentation design, enabling teams to work more efficiently.
AI is further applied in production analysis, allowing technical teams to identify and improve specific quality issues in real wood manufacturing. Online platforms such as Facebook, TikTok, and the company website are actively used to share knowledge on real wood applications, formaldehyde standards, and architectural material techniques.
This balanced approach enables Aree Apirak to strengthen its presence in the Thai market while maintaining its core strength as a manufacturer that controls quality throughout every in-house production process.
Aree Apirak’s Role in Wellness-Oriented Architecture
As Wellness Architecture becomes a central focus in contemporary design, Aree Apirak prioritizes the development of real wood products that support holistic well-being—from indoor air quality and tactile safety to psychological comfort and long-term environmental impact.
Aree Apirak’s real wood products go beyond decorative elements; they are integral components of healthy living environments. With formaldehyde emissions below 0.05%—significantly lower than international standards—the materials are safe for allergy-sensitive users, children, and pets. They emit minimal VOCs, reducing the risk of irritation, dizziness, or discomfort.
The natural texture of real wood contributes to stress reduction and emotional balance through the biophilic effect. Products are certified under ISO 9001 and ISO 14001 standards, with all wood sourced from sustainably managed, renewable plantations (FSC-certified). Durability reduces maintenance needs and long-term waste, while the company advances toward Life Cycle Assessment (LCA) to measure product carbon footprints.
All wood residues are recycled into composite materials or biomass fuel, supporting a Zero Waste Production philosophy.
Elevating Thailand’s Design and Construction Industry as a Full-Solution Wood Manufacturer
Aree Apirak is not merely a producer of flooring, doors, or staircases. The company works closely with architects from concept to completion—developing custom solutions, providing end-to-end services including 2D/3D design, mold-making, manufacturing, installation, and expert consultation on selecting real wood materials suited to Thailand’s climate.
Its exterior wood solutions meet the quality standards of Japanese and U.S. export markets, while remaining accessible to the domestic Thai market—bridging global quality with local applicability.
Experience the New Era of Real Wood at Architect’26
At Architect 2026, Aree Apirak presents an enhanced exhibition experience shaped by real user insights—designed to be approachable and highly relevant for architects. Visitors will be able to explore and touch a wide range of real wood applications, including flooring, veneer, exterior wood systems, and complete wood solutions for residential and real estate developments.
Discover world-class real wood that seamlessly integrates design, safety, and sustainability with Aree Apirak at Booth F204, Architect’26 – ASEAN’s Largest Building Technology Exposition, held from 28 April – 3 May 2026, 10:00 AM – 8:00 PM at Challenger Hall 1–3, IMPACT Muang Thong Thani.
