On 19 November 2025, the Association of Siamese Architects under Royal Patronage (ASA), in collaboration with TTF International Co., Ltd., officially announced Architect’26, the 38th edition of the ASEAN’s largest building technology exposition. The event will span more than 75,000 sq.m., feature over 1,000 international exhibitors, and showcase more than 100,000 products, with an expected attendance of over 325,000 visitors across six days.
Mr. Asae Sukhyanga, President of ASA, emphasized that Architect’26 marks a significant moment for expanding architectural knowledge and reconnecting the profession with the rapidly changing landscape—ranging from economic conditions and workforce transitions to the growing influence of Artificial Intelligence on the design process. This year’s concept, “SATI : WISDOM : PROMPT,” invites the design community to remain grounded in the present, using mindfulness and wisdom as the foundation for envisioning the future of Thai architecture while contributing to the advancement of society as a whole.
Mr. Jaturon Kingminghae, Chairman of Architect’26, shared that this year’s event underscores architecture’s role as a creative force that remains influential across eras. Architect’26 aims to be one of ASEAN’s most impactful architectural exhibitions—advancing knowledge, encouraging professional dialogue, and offering visitors a comprehensive design experience through exhibitions, seminars, and multidisciplinary activities.
The event will be organized into five major sections: the Main Exhibition, Academic Exhibition, Professional Exhibition, Activity & Service Zone, and the Academic Seminar Series.
This year’s Main Exhibition will present “Thai Intelligence,” an exhibition highlighting human wisdom, craftsmanship, and contemporary Thai architecture through real prototypes that blend local practices with modern knowledge. The program also includes “ASA ALL MEMBER: Thailand Only,” an exhibition that allows ASA members to express Thai identity through creative design perspectives.
The seminar program continues with the ASA INTERNATIONAL FORUM, featuring visionary architects from around the world, and the ASA INSPIRATION LAB, which integrates seminars and hands-on workshops. The event will also host an international conceptual design competition aligned with future directions in architecture.
Within the product exhibition zone, Architect’26 continues its commitment to sustainability through the “ASA100 SUSTAINABLE : TOWARDS SUSTAINABLE ASA ARCHITECT EXPO” initiative, which encourages environmentally responsible booth and pavilion design. The event will introduce the ASA GREEN PAVILION AWARDS, promoting real, measurable environmental impact among exhibitors. This year will also see the return of seven Thematic Pavilions—the largest number to date—along with the debut of the Palette of Materials Pavilion, featuring creative concepts from 40 designers through 80 mood boards and more than 800 materials. Together, these elements offer visitors a refreshed experience at the intersection of business, design, and technology.
Architect’26 will be held from 28 April – 3 May 2026,
10:00 AM – 8:00 PM at Challenger Hall, IMPACT Muang Thong Thani, Bangkok.
