As Japan’s No.1 professional power tool brand with over a century of heritage, Makita has long been a trusted partner for professionals worldwide — and continues to play an important role in Thailand’s construction industry. Over the years, the company has witnessed a clear transformation in how professionals work: rising standards, higher expectations for performance, and an expanded role for tools that are no longer seen as mere instruments, but as integral components that keep entire systems running efficiently and safely.
Mr. Akaphol Sahavuthivongsa, Marketing Manager of Thai seng International (Thailand) Co., Ltd., reflected on the insights gained from Architect’25, which became a turning point for the Makita team. Through direct engagement with users, the team deepened its understanding of real on-site needs, evolving technologies, and the growing importance of safety — insights that have inspired new directions to be unveiled at Architect’26.
From Real User Voices to Real Innovation
At Architect’25, Makita connected with professionals across multiple disciplines — architects, engineers, contractors, and field operators from all regions of Thailand. One key takeaway emerged: today’s users make purchasing decisions based on real working experience. They prioritize efficiency, safety, and sustainability more than ever.
In response, Makita introduced a multi-dimensional development approach — beginning with hands-on workshops across various provinces, enabling participants to explore the right tools for their specific applications and understand their environmental impact in tangible ways. The company also expanded its nationwide Makita Authorized Service Centers, ensuring faster after-sales support under the “Zero Downtime Service” principle. In parallel, Makita strengthened its Partnership Growth initiatives, working closely with industry partners to enhance construction standards from upstream to downstream.
From Product Supplier to Total Solution Partner
A major transformation for Makita in recent years is its evolution from a traditional tool distributor to a solution designer that tailors offerings to each organization’s needs. The company integrates Customer Data Insights to analyze usage behavior, enabling data-driven promotions and after-sales programs that align with real-world operations. Additionally, digital platforms are leveraged to share practical knowledge and technical training accessible to users nationwide.
Emerging technologies like AI now play a greater role in connecting users and the brand — from analyzing usage patterns to providing personalized after-sales services, to helping Makita teams understand the unique requirements of each project. With these innovations, Makita is becoming a true “Tool Partner in Progress” — walking alongside Thailand’s construction industry toward smarter, safer, and more sustainable growth.
User-Centered Design: Safer, Easier, and Healthier Work
Despite rapid advances in technology, Makita’s core value remains unchanged — user safety and well-being come first. The company’s new-generation tools are engineered to minimize long-term physical strain through anti-vibration systems, noise control mechanisms, and dust-reduction technologies that improve air quality in work environments.
Makita also organizes educational activities such as “Makita Smart & Safe Work”, which teach users how to select the right tools for each task while promoting occupational health and long-term safety awareness.
Beyond Tools: A System that Empowers Organizations
Makita believes that choosing the right tools has a direct impact on an organization’s overall efficiency — influencing work quality, energy costs, and operational continuity. To support this, Makita has invested in a robust after-sales infrastructure with over 20,000 spare parts in stock, alongside energy-efficient tools that help reduce costs and promote long-term sustainability. The brand also collaborates with project developers and design professionals to push for higher industry standards together.
Looking ahead, Makita plans to expand its role as a corporate advisor for ESG-oriented operations, reinforcing that Makita is more than a tool manufacturer — it is a complete system that enables organizations to grow sustainably and responsibly.
Makita at Architect’26: Building a Better Future of Work
At Architect’26, Makita presents the concept “Build Better, Live Better with Makita ESG,” highlighting the new role of tools as enablers of safer, more efficient, and environmentally responsible construction processes. Inside the booth, visitors can explore the Green Productivity Experience Zone, featuring the latest tools designed to reduce dust, noise, and energy consumption, as well as consult with experts at the “Makita for ESG Site” service counter for guidance on safe and sustainable corporate operations.
The booth also features “Recycle for Reward,” an initiative encouraging users to bring in old tools for proper recycling — reducing waste within the construction industry and promoting circularity.
Designed to illustrate that “better work” is truly possible, the space embodies Makita’s vision of innovation rooted in human understanding — where every tool contributes to faster, safer, and healthier work.
Discover the future of professional tools designed for the modern era — faster, safer, and more efficient than ever — at Booth L203, Architect’26 – The ASEAN’s Largest Building Technology Exposition, held from April 28 – May 3, 2026, 10:00 AM – 8:00 PM at Challenger Hall 1–3, IMPACT Muang Thong Thani.
