Over the years of participating in the Architect exhibition, MINIMA HOUSE Co., Ltd. has continuously grown and evolved its role. From a compact booth in its early days to an expanded exhibition space reflecting increasing interest from architects and designers, the brand’s journey mirrors its steady growth as a leading importer of Japanese construction and decorative materials.
MINIMA HOUSE is dedicated to bringing Japanese know-how and international standards into the Thai living context—adapting advanced technologies and thoughtful design principles to suit local lifestyles.
Tanawat Udomsartporn, Managing Director of MINIMA HOUSE Co., Ltd., shared that today’s Architect exhibition is no longer merely a product showcase. It has developed into a national-level platform where brands place equal importance on content, innovation, and real user experience. Each participation generates long-term positive outcomes—both in brand recognition and business expansion.
Competing on Quality, Not Price: Japanese Know-how as the Core Strength
Amid rising competition, MINIMA HOUSE remains firm in its position: it does not compete on price. Instead, the company focuses on 100% imported products from Japan—distinguished by superior quality, refined functionality, and a design philosophy that clearly differs from the mainstream Thai market.
Every material is carefully selected to serve clients seeking “authentic Japanese quality,” whether in construction standards, functional detailing, or user-centered design developed through meticulous research and testing. This particularly resonates with architects and homeowners who have experienced Japanese living standards firsthand and wish to integrate that quality into projects in Thailand.
At the same time, digital channels play an increasingly important role. MINIMA HOUSE invests in its website and digital platforms to communicate in-depth product information—enabling architects to search, compare, and understand materials efficiently.
AI as a New Bridge for In-Depth Design Knowledge
From Tanawat’s perspective, AI is not merely a search tool but a key mechanism for explaining the origins, development processes, and distinctive characteristics of specialized Japanese construction materials.
AI enhances the ability to deliver deeper insights beyond basic descriptions—helping designers quickly understand differences from local market materials, suitability for specific applications, and adaptation across various project types. This aligns with MINIMA HOUSE’s mission to transfer Japanese know-how into practical application within Thailand.
Wellness Architecture Embedded in MINIMA HOUSE’s DNA
Wellness Architecture has long been embedded in Japanese materials and technology—especially within Japan’s aging society, where safety and quality of life are paramount.
MINIMA HOUSE’s product portfolio supports both Physical Wellness and Biomedical Wellness.
For Physical Wellness, solutions include anti-slip flooring and shock-absorbing surfaces that reduce fall risks in wet areas such as bathrooms and shower zones.
For Biomedical Wellness, the company introduces natural materials such as Shikkui plaster, a traditional Japanese lime-based plaster known for its air-purifying properties. Shikkui helps inhibit mold, bacteria, and viruses, regulate humidity, and remain free from harmful toxins.
By prioritizing natural materials over chemical-based alternatives, MINIMA HOUSE contributes to healthier indoor environments—improving air quality, comfort, and long-term living conditions.
Expanding Design Possibilities with Efficient Installation Systems
Another important role of MINIMA HOUSE is introducing pre-finished materials and ready-to-install systems that reduce construction time, minimize labor requirements, and improve on-site quality control. This approach aligns with rising labor costs and increasing demand for construction efficiency.
In particular, the growing renovation market—driven by evolving lifestyles of new generations—requires materials that are easy to install, minimally disruptive to occupants, and aesthetically refined. These solutions have become essential answers for contemporary design.
Discover New Materials and Practical Innovations at Architect’26
At Architect’26, MINIMA HOUSE will present a wide range of product categories, including Shikkui plaster, functional flooring and wall materials such as pet-friendly floors and anti-slip outdoor surfaces, ready-to-install systems, and a new roll-format tatami mat designed for convenience, accessibility, and modern living.
Tanawat concluded that the company hopes Architect’26 will serve as a space for exchanging perspectives, experiencing real materials firsthand, and discovering new design alternatives. MINIMA HOUSE remains committed to its role as a curator of Japanese innovations—delivering quality, technology, and practical service to the Thai market.
Visit MINIMA HOUSE at Booth F510 at Architect’26, the largest architecture technology and construction product exhibition in ASEAN, held from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at Challenger Hall 1–3, IMPACT Muang Thong Thani.
