For over 41 years — and more than 60 to 70 years if one traces back to its origins — TODA has grown from a materials business serving the furniture industry. Toda PVC Leather Co., Ltd. has long been a provider of materials and components for furniture manufacturing, covering synthetic leather and industrial-grade production line materials across Thailand and the broader Asian region.
Its core customers were once industrial furniture factories. But over the past two years, the company made a decisive pivot into the interior decorative materials market under the TODA brand. This transition is not merely an expansion of product lines — it is a fundamental re-examination of what “artificial materials” should stand for in the contemporary world.
This year, TODA has chosen to bring that vision to life through a Thematic Pavilion at Architect’26, believing it is time to clearly reflect the identity and direction of artificial materials — articulating that human-developed materials should do more than simply substitute. They must address real functional needs, resolve the limitations of what came before, and coexist with the world sustainably.
TODA’s Definition of Artificial Materials
Having committed fully to the interior decorative materials market, TODA’s focus is not merely on expanding its product lineup — but on genuinely reconsidering the role of “artificial materials” and what they should truly accomplish in the context of contemporary living and design.
Mr. J — Thananchai Junsaengjan, CEO of Toda PVC Leather Co., Ltd., explains that artificial materials have historically been viewed as substitutes. But for TODA, substitution alone is not enough. If a material is going to be developed, it must be “better than what it replaces” — it must solve the pain points that conventional materials cannot, and deliver concrete, real-world functionality.
The brand’s mission has gradually become clear: artificial materials should be tools that elevate design work — easy to install, reducing on-site complexity, safe for users, and aligned with the principles of sustainability.
Materials Selected for the TODA Pavilion: Concepts Translated into Real Space
For this year’s Thematic Pavilion, TODA has not brought everything it makes. Instead, it has carefully curated only the product groups that most clearly embody the brand’s concept — artificial materials developed to address real usage demands, across dimensions of convenience, safety, and sustainability.
Mr. Thananchai explains that every product selected for the Pavilion belongs to a newly developed category, demonstrating precisely how “artificial materials” can overcome the limitations of conventional ones — particularly through ease of installation, reduced on-site labor steps, and safety considerations such as the complete absence of formaldehyde, which is one of the brand’s core principles.
The product offering is divided into two main categories: surface covering materials and flooring materials.
Interior Film is TODA’s Hero Product — developed to be the surface covering material of the modern era. Its key properties include continuous length that minimizes joints, easy installation with no cutting of wood, no noise, no dust, and no odor — significantly reducing on-site workload. It has earned the title “King of Renovate” for its outstanding suitability for renovation projects, and can be applied to walls, ceilings, and a wide variety of decorative surfaces.
Smart Flex Panel and Smart Marble are designed for ease of use — pre-finished laminate panels that can be installed directly onto plaster walls, reducing the need for skilled labor. Acrylic Stone is a synthetic stone countertop material offering a realistic surface feel, seamless finish, consistent quality control, and freedom from the limitations of natural stone.
Hybrid Timber Flooring combines a genuine wood surface with a Micro Limestone Composite fiber cement structure — delivering a natural feel with enhanced durability. Zero Gravity Flooring is a next-generation flooring technology engineered for superior sound absorption, a softer underfoot feel, and greater comfort than conventional flooring — ideal for modern residential spaces.
For TODA, these products are not presented to show what is for sale. They are presented so visitors can understand that artificial materials today are capable of far more than substitution — they represent intentional development that resolves existing pain points and genuinely elevates the everyday experience of living.
TODA Pavilion: A Space That Tells the Brand’s Story
After participating in Architect’25 for the very first time and receiving a warm reception as a newcomer in the interior decorative materials space, TODA has this year made the confident decision to step into the Thematic Pavilion format — with a clear conviction that “the time has come.”
Mr. Thananchai explains that what matters most is not simply having more products or more new developments — it is the readiness to communicate the brand’s overall picture with greater clarity than ever before. If a booth merely maximizes the variety of products on display, visitors may recognize the differences between individual items — but still not grasp the core thinking that connects everything together.
The Thematic Pavilion is therefore the right vehicle, because it allows TODA to place “the story” before the products — enabling visitors to first understand the brand’s identity, then encounter each product group within that shared context.
For TODA, entering the Thematic Pavilion is not a change of booth format or scale — it is a change in the method of communication. From presenting products individually, to telling the brand’s direction as a coherent whole: what the artificial materials TODA has been developing actually stand for, what philosophy drives them, and what clear goals lie ahead.
This year, visitors will not only see TODA’s materials — they will understand why the brand has chosen the path of artificial materials, and why it believes that human-developed materials can answer the demands of today’s world in dimensions far beyond being merely another option in the market.
Collaborating with Supermachine Studio: When Design Reflects Brand Identity
TODA ARK — the TODA Pavilion — was designed by Supermachine Studio. From TODA’s perspective, the collaboration did not begin with rigid briefs or fixed requirements. Khun Thananchai recounts that the brand chose to give the design team complete creative freedom, trusting fully in the process of Khun Jack from Supermachine. The only thing TODA did was tell its story — honestly and directly.
In conversations with Mr. Jack, the discussion moved well beyond form and structure. It took the brand back to its own roots: that the materials TODA has been working with across decades — from the furniture industry era to the present — have always belonged to the category of artificial materials designed to substitute conventional ones.
This process helped the brand reflect on itself more clearly: what it has always done is not simply manufacture materials, but develop materials that answer the limitations of what existed before — always striving to make them better.
The image of a sci-fi laboratory actively inventing new innovations, while simultaneously looking outward through its walls at the natural world, became a precise visual metaphor for the brand’s thinking: that materials developed in the human “laboratory” must not disturb real nature, and should represent a more responsible choice than what they replace.
It is at this point that the word “Artificiality” becomes more than an aesthetic term — it becomes a concept the brand can see with full clarity: that artificial materials can be the next evolution of materials, if they are designed and developed with genuine intention.
The Experience Waiting Inside TODA ARK
What TODA wants to happen is this: when visitors step inside TODA ARK, they experience artificial materials through a genuinely multi-sensory encounter — not merely through sight.
Mr. Thananchai reveals that the Pavilion is designed to engage every sense — sound, scent, atmosphere, and surface texture — so that understanding of the material arises from actual feeling, not from data points or small sample swatches. True comprehension of a material comes from standing within the space that material creates.
The sustainability concept is also embedded in the Pavilion’s own structure. The steel framework is a knockdown system — fully disassemblable and reusable. The material panels can continue their lives as sample boards. The Smart Flooring can be removed and redeployed — all in the effort to minimize exhibition waste as much as possible.
For Mr. Thananchai, TODA ARK is not built merely for product presentation. It is a space that invites a question: in the world ahead, a good material may not simply be one that is beautiful — it must be one that is more responsible with resources, better at substituting what it replaces, more consistent in quality, and capable of existing alongside the world for far longer.
“Some ideas cannot be fully expressed in words — they must be experienced by walking inside.”
Find TODA at Booth TP03 — Architect’26—the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
