Sangthong Creation continues to strengthen its position as a specialist in intelligent shading systems that enhance comfort, improve energy efficiency, and support contemporary architectural design.
Thanupong Wuttiarechai, Managing Director of SANG THONG CANVAS AWNING CO., LTD., reflected on the company’s participation in Architect’25 as a significant milestone. The exhibition provided an opportunity to engage directly with architects, designers, homeowners, property developers, and contractors—allowing the company to gather valuable feedback from real users.
Through these conversations, Sangthong Creation gained clearer insight into market demands—particularly for products that combine modern aesthetics, user-friendly functionality, and solutions aligned with current lifestyles. Post-event follow-ups led to a satisfying level of purchase orders, while feedback gathered during the exhibition was further applied to refine products and services to better meet customer expectations.
Adapting Strategies Through Technology and AI
In a highly competitive and rapidly evolving market, Sangthong Creation has adjusted its internal processes—particularly in market analysis and customer communication—by integrating technology and AI tools.
These tools support information research, customer consultation, and data-driven strategic decision-making. By leveraging technology, the company operates more efficiently, gains sharper market insights, and strengthens its ability to respond to modern competition with agility and precision.
Supporting Wellness Architecture Through Heat Reduction and Energy Efficiency
From a Wellness Architecture perspective, Sangthong Creation’s products directly enhance living comfort. Its shading systems significantly reduce heat and sunlight penetration through glass surfaces, creating more comfortable indoor environments.
By lowering indoor temperatures, these systems reduce air-conditioning usage and contribute to long-term energy savings. This approach not only elevates occupants’ quality of life but also aligns with sustainable building trends that emphasize energy efficiency and environmental responsibility.
Adding Design Value Through Function and Architectural Identity
Sangthong Creation contributes to the design, construction, and real estate industries by developing solutions that reduce heat gain while harmonizing seamlessly with various architectural styles.
Beyond functional benefits, its shading systems can also serve as distinctive architectural elements—reflecting taste, enhancing character, and adding identity to buildings and development projects.
Discover Sangthong Creation’s Smart Solutions at Architect’26
At Architect’26, Sangthong Creation will showcase its Intelligence Pergola—a smart retractable awning system that can be controlled via smartphone for flexible use. The system allows users to open fully for an unobstructed sky view or close completely for effective rain protection.
The structure is made from extruded aluminum with customizable color options. Roofing materials are available in both PVC fabric and aluminum metal finishes, offering versatility in both performance and aesthetics. The company is confident that this innovation will attract strong interest from visitors.
Sangthong Creation invites architects, designers, property developers, contractors, and homeowners to visit Booth D406 at Architect’26—the 38th ASEAN’s largest architecture technology and construction product exhibition—held from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
Visitors are welcome to explore the latest products and consult with the team to find tailored shading solutions that best suit each project’s practical needs.
www.sang-thong.com line id : @sangthong.awning
