Following the success of Architect’25, Mr. Kuo Chung Yang, the official distributor of KEIM paints through Thai Charas Paint Co., Ltd., shared that in a constantly evolving design world, the Architect Expo has become more than just a trade exhibition—it is a platform of opportunity that allows brands to gain greater visibility among consumers.
Throughout the event, KEIM successfully built awareness and trust among diverse target groups, while also serving as a valuable space to deeply listen to real user feedback. These insights have become a key driving force in enhancing product and service quality to better meet market demands in a precise and sustainable way over the long term.
150 ปีแห่งความยั่งยืน เมื่อสีทาบ้านไม่ใช่แค่ความงาม แต่คืออนาคตของโลก
As sustainability becomes a core principle of modern business, KEIM has demonstrated its commitment for over 150 years by maintaining a balance between people, place, and the environment as the foundation of its development.
Beyond producing high-quality paints, KEIM actively promotes sustainable construction and renovation practices for a better future. Its innovations are designed with full lifecycle environmental considerations—from the use of natural raw materials and eco-friendly production processes free from harmful chemicals, to long-lasting performance and full recyclability in line with Circular Economy principles. This approach reduces resource consumption and creates long-term value.
This commitment is reflected in more than 80 Cradle to Cradle certifications, its role as the first importer in Thailand through Thai Charas Paint Co., Ltd., and its recognition with Germany’s national sustainability award in 2026—all reinforcing KEIM’s quality, credibility, and leadership in elevating global paint standards.
AI Transforms Data into Business Opportunities
In today’s technology-driven era, AI has revolutionized marketing data analysis, enabling faster, more accurate, and deeper insights from multiple platforms.
As a result, consumers benefit directly through improved products and services tailored to their lifestyles. KEIM has expanded its product categories to suit all types of building structures, especially within the growing demand for high-sustainability products. With more than seven product types, KEIM continues to lead in this space, offering comprehensive solutions and services to customers worldwide.
Sustainability Meets Long-Lasting Durability
As architectural design increasingly embraces green concepts, consumers are no longer satisfied with just environmentally friendly materials—they also demand high durability for long-term living.
This shift reflects a deeper awareness of resource value and environmental impact. Choosing long-lasting materials is not only cost-effective but also reduces the long-term burden on the planet by minimizing the need for frequent repairs or renovations.
KEIM paints stand out as an ideal solution, offering durability, aesthetic appeal, and harmony with nature—perfect for creating living spaces that benefit both residents and the environment.
The Art of Surfaces: When Paint Becomes an Art Gallery
One of the most exciting highlights is KEIM’s innovative mineral-based paints, made from natural stone, offering exceptional durability alongside genuine environmental friendliness—qualities that conventional paints cannot match.
Beyond functionality, KEIM showcases its products through creative exterior applications using diverse decorative techniques that play with light and shadow. Under the “Art Gallery” concept, building surfaces are transformed into artistic expressions, elevating paint beyond utility into a powerful design element.
KEIM Thailand invites everyone to experience its world-renowned mineral paint innovations, trusted in landmark projects such as Marina Bay Sands, the Sydney Opera House, Kuwait International Airport, and leading six-star hotels across more than 50 countries.
Visit Booth D207/1 Architect’26—the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
