In an era where “home” is no longer just a place to live but a reflection of identity and lifestyle, technology and design must work in perfect harmony. Mr. Sermsak Sripongthanagun, Managing Director of Aritco (Thailand) Co., Ltd., sees Architect’26 as ASEAN’s largest architectural technology expo and a key opportunity for Aritco to reinforce its position as the leader in Home Lift Design — where innovation meets exceptional aesthetics.
A New Dimension with Carpet
One of this year’s highlights is the ‘Stockholm’ graphic collection by world-renowned designer Alexander Lervik, bringing the charm of Scandinavian nature to life through exclusive pine forest motifs on DesignWall and DesignPanels. Alongside this, Aritco introduces the Bespoke Carpet service — expanding interior carpet options so customers can personalize their lift’s design with their own choice of pattern, color, or theme. What may seem like a small detail carries significant weight in terms of atmosphere and aesthetics, transforming the lift into a genuine extension of the home’s interior.
Compact or Spacious — Aritco Fits Every Home
Aritco home lifts are engineered for versatility. From compact models carrying approximately 250 kg (ideal for 2–3 people) to larger models supporting up to 400–500 kg for 4–6 passengers or wheelchair use — every model maintains the same hallmarks of structural strength, safety, and space-efficient installation. Whether it’s a small home, a family residence, or a specialized application, Aritco delivers a lift that fits every lifestyle.
Sustainable Living for a Modern World
As consumers increasingly prioritize both environmental responsibility and long-term quality of life, Aritco develops home lift solutions that address both. Sustainability is embedded from material selection through to the lift’s operating system, including energy-efficient drive mechanisms designed to reduce long-term consumption — proof that eco-conscious design need not compromise performance.
At the same time, Aritco’s lifts are built for the rapidly growing Aging Society, with designs that emphasize safety, ease of use, and installation flexibility even in limited spaces. The integration of sustainability and Inclusive Design is not merely a concept at Aritco — it is a lived commitment to elevating modern living for everyone.
Redefining Customer Experience Through Three Core Pillars
Mr. Sermsak shares his vision of leading Aritco (Thailand) beyond being a lift supplier toward becoming a long-term partner — built on three strategic pillars:
- Human-Centric Partnership — Building genuine relationships through an “Organic Connection” philosophy, such as sharing produce from a personally tended farm with customers and architects, treating every relationship as family rather than just a transaction.
- Lifestyle Ecosystem — Elevating the showroom into a full Service Hub for modern customers, complete with EV charging stations and premium car wash services for a truly convenient experience.
- End-to-End Commitment — Reinforcing market leadership through reliable after-sales service across the full product lifespan, setting Aritco apart from competitors who focus only on the sale itself.
“For Aritco, 14 years of trust is a promise — that we will grow and stand beside you, without stopping.”
Experience a Lift That Truly Cares
Mr. Sermsak reveals that 80–90% of customers who try the lift in person ultimately make a purchase — because physically experiencing the movement, touching the surfaces, and seeing the design up close is something no photo or video can replicate. This is especially true for Aritco’s core customers: seniors and homeowners who visit alongside their architects, and almost always want to see the real thing before deciding.
Visit Aritco at Booth L302, Architect’26 the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
