In an era where the construction industry faces rapidly evolving challenges across environment, technology, and consumer behaviour, construction product innovation has become far more than a performance enhancer — it is now the cornerstone of long-term project development.
Mr. Worapoj Tangmanuswong, Chief Marketing Officer of Jorakay Corporation Co., Ltd., believes that brand development today must keep pace with both market needs and the ever-shifting direction of the world — while translating real user needs into solutions that work on-site.
From Architect ’25 to Continued Innovation and Customer Understanding
Participating in Architect ’25 was not merely a product presentation opportunity — it was a vital space for Jorakay to meet, exchange ideas, and learn alongside leading industry brands. It opened direct communication channels with the full spectrum of decision makers: architects, designers, project developers, contractors, skilled workers, and homeowners — all of whom play critical roles in material selection on actual projects.
What Jorakay prioritises is not simply presenting products, but building understanding of new technologies and solutions — reflecting the brand’s direction in innovation, quality, and sustainability. Customer and end-user feedback gathered at the event is taken seriously and fed back into product and service development, addressing the needs of architects, contractors, and project owners more precisely. Identifying both opportunities and areas for further development has become a key driver of Jorakay’s continuous innovation.
Adapting Strategy for the Digital Age with Technology and AI
Over more than 34 years, Jorakay has held firm to a philosophy of continuous development — adapting its products, packaging, distribution channels, and communications in line with an ever-changing market.
Today, technology and AI play a significant role in elevating business operations: from deep consumer data analysis and product recommendation systems tailored to specific job types, to reducing errors in work processes. More than three decades of expertise have been channelled into Jorakay Expert — a service that combines knowledge, experience, and technology to provide real-time product selection guidance for both repair and new construction work.
It gives professional tradespeople, contractors, and homeowners fast access to accurate information, enabling more confident decision-making — and bringing Jorakay’s service experience fully into the digital era.
Developing Products That Address Wellness and the Environment
Jorakay is consistently committed to developing products that benefit both users and the environment in equal measure.
On the wellness front, the company focuses on reducing the impact of products on users — including lowering VOC levels in paints and coatings, and designing materials that reduce dust during construction.
A key innovation is Dustless Technology — making Jorakay the first manufacturer in Thailand to apply it to cement adhesive products — reducing dust dispersal by up to 80%, directly addressing PM 2.5 concerns and improving safety for workers, users, and surrounding communities. On the environmental side, Jorakay has developed Jorakay Green Pack packaging using recycled materials, reducing plastic usage by 60%, cutting carbon emissions in production by 49%, and achieving reductions of up to 110 tonnes of CO₂ equivalent per year.
The proportion of Green Products in the portfolio has grown to 63%, complemented by ongoing social and environmental initiatives including reforestation projects, solar panel installation at factories, community care programmes, and a firm commitment to good governance. Long-term, Jorakay continues to develop across all product categories, aiming to build environments that are healthier for residents, communities, and the planet.
Elevating Thailand’s Construction Standards to the International Level
Jorakay plays a significant role in driving Thailand’s construction industry toward global standards — through products that address strength, durability, and ease of use. Certifications and awards from leading international organisations affirm the brand’s ongoing commitment to quality and reliability, while 34 years of user trust continues to propel the development of new solutions that set fresh benchmarks for Thai design and construction.
A New Experience at JORAKAY PAVILION 2026
At Architect ’26, Jorakay presents its innovations under the vision “Build Today, Beyond Tomorrow” — reflecting the belief that construction today is the foundation of a sustainable future.
The booth is designed to be more than an exhibition space: it is a place for hands-on trial, workshops led by the Jorakay Expert team, knowledge exchange, idea sparking, and inspiration for everyone in the design and construction industry — all through the JORAKAY PAVILION 2026.
Jorakay warmly invites architects, designers, contractors, project developers, and all interested parties to visit and experience construction material innovations that deliver on quality, performance, and sustainability — making construction easier, higher quality, and more durable for the long term.
Find Jorakay at Booth F113 at Architect’26 the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
