The experience of participating in Architect ’25 did not end when the exhibition closed — it became a vital starting point for Great Group to take real on-site insights and apply them concretely to business development.
This thinking is reflected in the perspective of Mr. Phemik Kunphanichloet, Managing Director of Great Systems (Thailand) Co., Ltd., who sees it this way: “Architect is not just a space to present products — it is a vital opportunity to listen to the real needs of users in the industry.” Direct conversations with architects, designers, contractors, and project owners open up a fuller picture of genuine requirements, on-site challenges, and emerging material and system trends in the market.
“We take all of this back to analyse and build upon — to develop Great Lock products that better answer real-world needs and create a clearer differentiation from competitors.” Observing innovations and solutions from other brands also helps identify market strengths and gaps, enabling sharper strategy, stronger selling points, new partnerships, new clients, and future collaborative projects. “Visitor feedback is invaluable” — and has been used to develop more comprehensive services, from product improvement to marketing strategy and brand communication, supporting effective reach across both offline and online channels.
From “Product” to Project-Designed Solutions
To keep pace with rapidly evolving competition, Great Group has shifted its approach from selling products to selling solutions. “We want to be more than a supplier — we want to be a partner that thinks through problems and solves them alongside the project.”
The brand positions itself as a fully integrated system provider for hotels, resorts, and serviced apartments — covering everything from consultation and collaborative design to after-sales service — creating differentiation and adding value well beyond price competition. The brand also places strong emphasis on developing digital channels — website, social media, and CRM systems — to build long-term customer relationships and reach new target groups. “We are also bringing in technology and AI to improve efficiency, reduce errors, and enable us to adapt better to market changes over the long term.”
Lock Systems and a New Role in Wellness
Great Group embraces the concept of Wellness Architecture, believing that “the wellbeing of building occupants is one of the key factors in design quality and long-term business sustainability.” The brand prioritises indoor air quality through the selection of low-VOC materials to minimise harmful volatile compound emissions, and supports ventilation systems and PM2.5 filtration to create a safer environment for users.
This philosophy expands the role of lock systems and building hardware beyond security alone — “connecting to quality of life, peace of mind, and the long-term living environment of residents.”
Elevating Design and Construction Through Great Lock
Great Lock supports the industry across designers, contractors, and project developers alike. On the design side, the brand develops products that meet real-world requirements and align with international standards, providing technical data, material specifications, and in-depth consultation to help designers make more precise decisions. On the construction side, products are engineered for easy installation to reduce on-site time and error, backed by a technical team available at every stage — from pre-installation through to post-handover — helping to reduce hidden costs and maintain quality control more effectively.
Architect ’26 — An Opportunity to Build Further
This year, Great Group enters the exhibition with the goal of building long-term partnerships through new connections and network expansion. “We want to use this opportunity to understand the market more deeply — both the pain points and the trends — so we can develop products and services that answer needs even more precisely.” Another key objective is strengthening brand image by presenting the brand’s strengths in innovation, quality, and sustainability — building lasting confidence and recognition.
Solutions Designed for Real Project Use
At the Great Lock booth, visitors will find products and technologies focused on performance, safety, and ease of use — while enhancing the image of projects across hotels, resorts, serviced apartments, and condominiums. Fully integrated solutions are on hand to elevate design quality and add value to projects, supported by a team of specialists ready to provide in-depth consultation on both technical and practical application.
Great Group warmly invites architects, designers, engineers, contractors, and project developers to explore new directions in lock system design and building solutions together at Booth D206 at Architect’26 the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
