From its beginnings 36 years ago — developing wood-substitute materials to reduce deforestation — Tra Phukhao has grown into one of the pioneers of uPVC materials for construction and decoration in Thailand and Southeast Asia, holding firmly to the same conviction throughout: creating materials that reduce impact on nature while genuinely answering the long-term needs of real users.
Dr. Chatmaporn Tokaranyaset, Managing Director of Thai Plaswood Co., Ltd., reflects that the brand’s philosophy has never changed from day one — to truly “listen” to users and build on that listening to create innovations that answer real life.
The core concept “Listen with Heart, Design for You” is not merely a communication line, but a working method embedded in every Tra Phukhao product — from understanding user pain points to designing materials that protect, endure, beautify, and respect the environment.
From “Plaswood” to Vinyl Roofing Innovation Built from User Feedback
Development began with “Plaswood sheeting” — high-quality uPVC material from German technology — with outstanding properties including waterproofing, fire resistance, and built-in insulation. From this foundation, Tra Phukhao evolved into developing vinyl roofing specifically suited to Thailand’s climate: heat, rain noise, and water leakage.
The roofing lock system has been continuously developed — from the brand’s signature tongue-and-groove Interlock, to Double Lock with two-layer locking, and now the latest Mountain Lock: a dual-lock system in one, with a wide 50cm panel distinguishing it from standard vinyl roofing on the market — faster to install, with individual panel replacement capability. The result is roofing that is “cooler, quieter, and more reliable”, answering real-world needs in installation speed, easy maintenance, and long service life — all developed from listening to real users and the voice of nature.
36 Years of Development — Brand Refresh and a Push into the Primary Roofing Market
Participating in Architect ’26 carries significance beyond product display — it marks the brand’s 36th anniversary. Tra Phukhao has chosen this occasion to refresh its image and communicate a new brand direction through the concept “Mountain of Breath” — evoking calm, listening, and an understanding of life. It is also the announcement of a strategic push to enter the primary home roofing market in full, with the launch of the new PR-9 vinyl roofing with Mountain Lock system, making its first appearance at this event.
The product is developed to answer modern homes facing increasingly volatile weather — intense heat and powerful storms — with emphasis on properties of quiet, cool, and environmentally friendly, alongside faster installation and easier maintenance, supporting Tra Phukhao’s goal of positioning vinyl roofing as a confident primary roofing choice for homes.
Designed from Understanding, for Long-Term Peace of Mind
Tra Phukhao’s target audience is homeowners and projects seeking materials that solve existing problems and deliver genuine residential comfort — especially in an era where homes must contend with extreme heat, heavy rain, and strong storms. Materials must offer more than beauty; they must make homes comfortable and reliable for the long term.
Tra Phukhao vinyl roofing is designed as a built-in insulator — reducing heat and noise — with a lock system that effectively prevents water infiltration, easy installation, easy maintenance, and a service life of 20–30 years. Customer trust in the brand comes not from product alone, but from an attentive team — from fast delivery to advice and problem-solving, even in cases where the issue did not originate from the brand’s own product — building a relationship that continues long after purchase.
Good Materials Must Be Good for People and the Planet
Tra Phukhao’s view of Wellness Architecture is design that genuinely considers the health and wellbeing of people. Products are developed to be lead-free from the source — ahead of any legal requirement — for the safety of manufacturers, installers, and residents alike. At the same time, materials are 100% recyclable, reducing waste to landfill and minimising the use of new resources — reflecting a long-term environmental commitment. All of this makes Tra Phukhao products genuinely “fit well” with real living — in both comfort and sustainability.
As one of the pioneers of high-quality uPVC materials in Thailand, the brand has helped elevate the construction and design industry — offering a durable, insulating, and energy-saving alternative to natural wood, in line with the sustainability focus of modern design and construction. Domestic production also contributes to income distribution and the broader growth of the Thai economy.
Mountain Lock Innovation — Experience It for Yourself
The key highlight of this year is the launch of the PR-9 Mountain Lock vinyl roofing — designed with clear intent to solve user pain points, particularly around leakage prevention, installation speed, and long-term maintenance. The dual-lock system — combining tongue-and-groove locking and overlay locking in one — delivers greater confidence against water ingress, while the wider panel reduces joints, speeds up installation, and improves overall performance. It is a significant step toward making Tra Phukhao vinyl roofing a true primary home roofing solution.
A Space That Starts with Listening May Change the Way You Live
The “Mountain of Breath” booth is designed to reflect the brand’s identity — calm, attentive, and understanding of life. Inside, visitors will encounter home design ideas and the latest materials developed from real user needs, within an atmosphere that feels relaxing and opens space for direct conversation with specialists.
Visiting is therefore not merely about viewing products — it is about experiencing a philosophy of living that “understands life”, through materials that are designed from genuine listening.
Find Tra Phukhao at Booth F105-6 at Architect’26 the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
