From its beginnings 36 years ago in developing wood-substitute materials to help reduce deforestation, “Phukao” has grown into one of the pioneers of uPVC materials for construction and decoration in Thailand and Southeast Asia. Throughout its journey, the brand has remained committed to the same core belief: creating materials that help reduce environmental impact while responding to the real, long-term needs of users.
Dr. Chatmaporn Tokaranyaset, Managing Director of Thai Plastwood Co., Ltd., reflected that the brand’s philosophy has never changed from day one: to truly “listen” to users and translate those insights into innovations that serve everyday life.
The core concept, “Design That Listens,” is not merely a communication message, but a working approach embedded in every Phukao product. From understanding user pain points to designing materials that protect, endure, look beautiful, and remain environmentally friendly, every element is created to support real living.
From “Plastwood” to Vinyl Roofing Innovation Developed from the Voice of Users
The development began with “Plastwood,” a high-quality uPVC panel produced with German technology, offering outstanding properties such as water resistance, flame retardancy, and built-in insulation. From this foundation, Phukao expanded into the development of vinyl roofing designed specifically for Thailand’s climate, addressing heat, rain noise, and leakage problems.
Phukao’s roofing lock system has been continuously developed, beginning with the brand’s distinctive Interlock system, advancing to Double Lock, and most recently to Mountain Lock, which combines two locking systems in one. With an extra-wide panel of up to 50 centimeters, the system stands apart from typical vinyl roofing products in the market, enabling faster installation and allowing individual panels to be replaced.
The result is roofing that is “cooler, quieter, and more reliable,” while meeting practical needs in terms of fast installation, easy maintenance, and long service life. Every stage of development has come from listening to real users and to nature itself, ensuring that the material works in harmony with everyday living.
36 Years of Development: A Brand Refresh and Expansion into the Main Residential Roofing Market
Phukao’s participation in Architect Expo 2026 carries significance beyond product display, as it marks a key milestone—the brand’s 36th anniversary.
The brand has chosen this occasion to refresh its image and communicate a new direction through the booth concept “Mountain of Life,” reflecting calmness, listening, and an understanding of life. At the same time, Phukao is announcing its strategic move to expand into the main residential roofing market, with the launch of its new vinyl roofing model, PR-9 Mountain Lock, at the event.
The product has been developed to meet the needs of modern homes facing increasingly unpredictable weather, from extreme heat to heavy storms. It focuses on thermal comfort, noise reduction, and weather resistance, along with faster installation and easier maintenance. This aligns with Phukao’s direction to position vinyl roofing as a primary roofing option for modern homes.
Designed from Understanding for Long-Term Peace of Mind
Phukao’s target audiences are homeowners and projects seeking materials that can solve recurring problems and create genuine peace of mind in daily living. In an era where homes must withstand intense heat, heavy rain, and strong storms, materials must offer more than beauty. They must also help make the home more comfortable and reliable over the long term.
Phukao vinyl roofing is designed with built-in insulation to help reduce heat and noise, together with an effective locking system that helps prevent leakage. It is easy to install, easy to maintain, and offers confidence for long-term use of up to 20–30 years.
Customers’ trust in the brand does not come from the product alone, but also from the attentive service of the team, from timely delivery to consultation and problem-solving support, even in cases where the issue does not directly come from the brand’s product. This is what helps build a lasting relationship between the brand and its users.
Good Materials Must Be Good for Both People and the Environment
For Phukao, Wellness Architecture means design that truly considers people’s health and well-being. Its products are developed with safety from the very beginning, using lead-free materials even before legal requirements are imposed, to ensure maximum safety for manufacturers, installers, and residents.
At the same time, the material is 100% recyclable, helping to reduce waste to landfill and lower the use of new resources. This reflects a long-term approach to environmentally conscious development. Together, these qualities allow Phukao products to “fit well” with real living, both in terms of comfort and sustainability.
A Pioneer of Alternative Materials that Helps Elevate the Industry
Phukao is one of the pioneers in bringing high-quality uPVC materials to construction and decoration applications in Thailand, both in the form of Plastwood panels and vinyl roofing. This development not only helps reduce the use of natural wood, but also offers an alternative material that is durable, insulating, and energy-saving, in line with the direction of modern design and construction that places greater importance on sustainability.
At the same time, domestic production also helps distribute income and support the overall growth of the Thai economy.
Mountain Lock Innovation Designed to Be Experienced Firsthand
A key highlight this year is the launch of PR-9 Mountain Lock, a new vinyl roofing innovation designed to clearly address user pain points, particularly leakage prevention, faster installation, and long-term maintenance.
By combining two locking systems in one — Interlock and Ridge Capping — the system enhances confidence in leakage prevention. Its wider panel helps accelerate installation, reduce joints, and improve overall performance. This marks another important step in strengthening Phukao vinyl roofing’s role as a true main roof solution for modern homes.
Phukao invites visitors to experience this innovation firsthand and discover a new perspective on how vinyl roofing can become a long-term answer for modern living.
A Space That Begins with Listening May Change the Way You Live
The “Mountain of Life” booth is designed to reflect the essence of the brand: calmness, listening, and an understanding of life. Within the space, visitors will experience home design ideas and the latest material innovations developed from real user needs, in a relaxing atmosphere where they can speak directly with experts.
Visiting the booth is therefore not only about seeing products, but about experiencing a way of living that truly “understands life” through materials designed from genuine listening.
Meet Phukao at Booth F105-6 at Architect Expo 2026, the 38th ASEAN’s largest building technology and construction products exhibition, held from 28 April – 3 May 2026, 10.00–20.00 hrs., at Challenger Halls 1–3, IMPACT Muang Thong Thani.
