10 November 2026 – The Association of Siamese Architects under Royal Patronage (ASA), in collaboration with TTF International Co., Ltd., officially announced the upcoming Architect’27, the 39th edition of ASEAN’s largest building technology exposition. Organized under the theme “Unheard Heights”, the event aims to elevate Thailand’s architectural profession, promote architectural knowledge, and present comprehensive innovations in building products, while serving as a collaborative platform for architects, designers, and industry stakeholders. It also connects business operators’ needs with innovative products and technologies for comprehensive design and construction solutions from more than 1,000 leading brands worldwide. The event is free and open to visitors from 27 April to 2 May 2027 at Challenger Hall, IMPACT Muang Thong Thani.
Mr. Asae Sukhyanga, President of the Association of Siamese Architects under Royal Patronage (ASA), spoke about the Association’s role and the overall vision for the event, noting that ASA has organized Architect Expo continuously since 1986. The event was established as a platform for showcasing professional achievements, promoting architectural knowledge, and presenting comprehensive innovations in building products. Beyond reflecting the evolution of Thailand’s design industry, it also plays an important role in enhancing quality of life, strengthening society, and contributing to the country’s sustainable economic development.
“Now in its 39th edition, Architect’27 marks another important step towards reaching a new level together. We envision the event as more than a platform for showcasing architectural works and innovative building products. It is a space for learning and participation, providing opportunities for people from different groups to exchange perspectives, develop skills, and apply their knowledge to enhance their work and respond to the emerging forces shaping the world,” said Mr. Asae.
Dr. Prompt Udomdech, The Chairman of Architect’27 outlined the event’s central concept and vision, explaining that the theme “Unheard Heights” was developed in response to an increasingly volatile and unpredictable global landscape. The term “Unheard” highlights the overlooked perspectives, silent voices, and untapped potentials within the industry, while “Heights” represents the ambitious milestone to elevate professional standards and spatial quality. Together, the theme raises a key question for the architectural profession: “How can we survive and thrive at this new level?”
“Today, the architectural profession is facing three major driving forces: technological advancement, environmental factors, and global connectivity. Architect’27 has therefore been designed around three core pillars that respond to these forces. These pillars form the foundation of all exhibitions, seminars, and workshops throughout the event, with the aim of elevating the profession and preparing Thai architects and the construction industry to move confidently towards a new level.”
The three core pillars that underpin the event’s key content are:
1. Human, Digital & AI: The Role of People and Technology in Transforming Work Practices
Mr. Patana Rattananavathong, Vice Chairman of Architect’27, highlighted the growing importance of artificial intelligence (AI), generative design, and digital manufacturing, which are advancing at a pace that increasingly challenges traditional professional frameworks.
“This pillar focuses on the use of technology and data and information management as tools that reflect human care and consideration. We believe that new technologies can sustainably advance the profession to a new level only when guided by sound judgment, ethics, and a responsible commitment to human values.”
2. Sustainability & Wellbeing: Designing with Resources, the Environment, and Quality of Life in Mind
Ms. Nattavadee Peanpanichsakul, Vice Chairman of Architect’27, explained the event’s approach to environmental responsibility and well-being, emphasizing that caring for people and nature is an inseparable responsibility.
“This year’s event is driven by the Association’s commitments to Net Zero Carbon and the Circular Economy, while extending its scope to encompass the well-being of users and communities. Progress towards a new level would have little meaning if it came at the expense of environmental degradation or people’s quality of life.”
3. Regional Wisdom & International Practice: Connecting Local Knowledge with International Exchange
Dr. Phimphakanit Parisanyutanon, Vice Chairman of Architect’27, emphasized the importance of listening and exchanging knowledge on an equal footing.
“Future development cannot emerge from a single center of influence. This pillar creates opportunities for the exchange of local wisdom from different regions of Thailand with international professional networks, fostering design approaches that are flexible, diverse, and responsive to global challenges.”
Mr. Kittisak Arpornwicharnop, Vice Chairman of Architect’27, provided an overview of the event’s activities, explaining that this year’s format has been refined by bringing various exhibitions together into a more cohesive experience. The program comprises 13 main exhibitions and related showcases, including:
- Main Exhibition: A flagship exhibition reflecting the three core pillars and their role in elevating the work of Thai architects.
- ASA All Members: An exhibition showcasing works by more than 120 architectural firms that are ASA members from across Thailand.
- ASA Experimental International Design Competition: An international conceptual design competition.
- Secondary and University-level Workshop Exhibitions: Showcasing practical design projects and creative works.
- Exhibitions by Professional Organizations and Related Agencies: Featuring contributions from the Thailand Interior Designers’ Association (TIDA); the Thai Association of Landscape Architects (TALA), under the theme Biophilic Longevity; the Thai Urban Designers Association (TUDA), under the concept Urban Resilience; the Council of Deans of Architecture Schools of Thailand (CDAST), through the TOY Arch thesis competition; as well as works from the Creative Economy Agency (CEA) and Thailand Creative & Design Center (TCDC).
- ASA TOD Exhibition: Presenting approaches to Transit-Oriented Development (TOD), focusing on land development around mass transit stations.
- Architectural Film and Photography Exhibition: Featuring architectural short and feature-length films alongside architectural photography to diversify architectural media and offer fresh perspectives on architecture.
- Urban Activities and Public Policy Exhibition: Featuring the 2027 Architectural Conservation Awards and presentations on conservation planning and the development of the historic Talat Chin community.
The seminar and workshop programs also offer a wide range of engaging activities. These include the ASA International Forum, which brings together world-renowned keynote speakers to exchange architectural perspectives, and the ASA Inspiration Lab, which integrates professional seminars with hands-on workshops. Others highlights include the ASA Young Architect Workshop, offering practical design activities for emerging architects, the ASA Senior Architect Workshop, providing practical design activities for senior architects and the ASA International Research Abstract Competition – an academic research competition for master’s and doctoral level participants. Additionally, the event will feature the ASA Architectural Rendering Competition, ASA Computational Design Competition, and ASA Job Matching, which connects clients, projects, and architects to support the design and construction economy.
The event will also feature architectural service zones organized by architects for visitors interested in the profession. These include the Architecture Preparation Clinic, which provides information on preparing for further studies in architecture and pursuing a career in the profession; ASA SHOP, offering the Association’s publications and souvenirs; ASA Book Shop, featuring books from educational institutions and organizations in the architectural field; and ASA KIDS CLUB, where children can enjoy activities that support their development through play.
The Chairman of Architect’27 further highlighted the exhibition’s goals, emphasizing the event’s continued commitment to sustainability and to promoting environmentally friendly design approaches and construction technologies that enhance quality of life. The event will continue the “ASA SUSTAINABLE 100 (Toward Sustainable ASA Architect Expo)” initiative for its second consecutive year. The initiative aims to establish Architect Expo as a model exhibition for energy and carbon management, reducing the use of non-renewable resources and minimizing waste in support of sustainable development. As the Association approaches its 100th anniversary, exhibitors are being encouraged to present booth designs that reflect different levels of sustainability readiness, helping to raise awareness across society.
The initiative is assessed through a checklist based on the guidelines of the United Nations’ Division for Sustainable Development Goals (DSDG) and The Building Code Checklist for Green Buildings. This year, all exhibitors are required to register for ASA SUSTAINABLE 100 to help establish a foundation for more sustainable exhibitions in the future. The program aims to assess and classify exhibitors according to four sustainability levels: Bronze Level, the minimum requirement for all exhibitors in 2027; Silver Level, the minimum requirement for all exhibitors in 2029; Gold Level, the minimum requirement for all exhibitors in 2033; and Platinum Level, to follow in subsequent stages.
The Chairman also added that, to provide visitors with greater convenience, ASA has developed the ASA APPLICATION into an accessible community platform and a comprehensive tool for managing all aspects of Association activities. The application provides updates from ASA, access to activities and seminars for ongoing professional development, and a knowledge hub to support the advancement of the architectural profession. A special highlight this year is the notification system, which sends reminders directly through the application for activities and seminars that users have registered for, helping visitors stay informed and avoid missing their selected seminars, workshops, and featured exhibitions throughout the event.
Mr. Supaman Munka, Deputy Managing Director of TTF International Co., Ltd. said that Thailand’s construction industry will continue to face challenges in 2027. The value of public-sector construction is projected to contract by 5% year-on-year to THB 927 billion, while private-sector construction is expected to remain relatively stable at THB 598 billion, representing 1% growth from the previous year. These figures highlight the need for businesses throughout the industry supply chain to adapt in order to maintain their competitiveness amid investment constraints and rising operating costs.
Meanwhile, geopolitical tensions in the Middle East continue to put pressure on production and transportation costs for certain construction materials. Fiscal constraints are also prompting the government to exercise greater caution in considering investments, creating uncertainty around new project opportunities for businesses. Over the medium term, excess supply in the property market presents another challenge, encouraging operators to seek new opportunities through customer-base expansion, renovation projects, and the improvement of existing buildings.
In response to these challenges, Architect’27 aims to expand the role of the exhibition beyond simply bringing products together. The focus is on connecting business operators’ needs with innovations from exhibitors to address real business requirements and overcome practical operational constraints. The event will also create opportunities for businesses to discover products, technologies, and business partners that better match their needs.
The results of previous editions reflect the event’s ability to reach its target audiences across the industry. Architect’26 welcomed a total of 328,576 visitors, an increase of 0.91% compared with Architect’25. Professional visitors—including architects, designers, property developers, engineers, and construction contractors—accounted for 212,600 attendees, up 1.75% year-on-year. These figures underscore the importance of developing the event to better serve professionals and stakeholders across the industry, providing access to products and innovations, opportunities to exchange knowledge, and insights that can be applied in real working environments.
As of 31 October 2026, Architect’27 has confirmed 306 exhibitors, covering a total exhibition space of 15,219.50 square meters, an increase of 11.05% compared with the same period last year. International exhibitors account for 11.9% of the total. Confirmed exhibitors include SCG, TOA, MAKITA, JORAKAY, TODA, HAFELE, MAHAJAK, EDL, VG, CONWOOD, TOSTEM, S-ONE, DOS, and others.
The organizers are also placing importance on developing activities and exhibition formats that offer visitors more than simply seeing products. The aim is to help visitors gain a deeper understanding of innovations and how they can be applied in practice, while making it easier to find exhibitors that match their interests and requirements. Highlights include Smart Wayfinding, which helps visitors locate exhibitor booths and access information throughout the venue, and Business Matching, which connects property developers, designers, and business operators.
A key highlight is the Thematic Pavilion, an initiative that has continued to evolve since 2022. It brings designers and businesses together to showcase the potential of materials through creative experiences within exhibition spaces. This year, the pavilion will feature four collaborations:
- TP01: TODA x SUPERMACHINE
- TP02: ALUFRAME x UNKNOWN SURFACE STUDIO
- TP03: PANEL PLUS x STUDIONOMAD
- TP04: VANACHAI x ARCHITECT NONSENSE
Another highlight is the Palette of Materials Pavilion, which received an encouraging response at previous editions. This featured area invites visitors to explore materials from different perspectives through 80 mood boards created by designers from 40 studios, using more than 800 actual materials. The showcase demonstrates the diversity of material interpretation through the perspectives, approaches, and design languages of each studio. It serves as a Material Directory, a source of inspiration, and an alternative presentation format that connects visitors, designers, and brands.
“We want Architect’27 to be a platform where visitors can do more than simply see products. They can experience, understand, and consider products or solutions that genuinely meet their business needs. At the same time, the event aims to inspire and create opportunities for those with specific needs to connect with innovators and suitable problem-solving solutions. This will enable all sectors to build on their businesses and move forward, even amid market constraints,” Mr. Supaman concluded.
Architect’27, under the theme “Unheard Heights” will take place from 27 April to 2 May 2027, from 10:00 a.m. to 8:00 p.m., at Challenger Hall, IMPACT Muang Thong Thani. For visitors’ convenience, the organizers will provide free shuttle van services from MRT Chatuchak Park and MRT Phra Ram 9 stations, operating from 9:30 a.m. to 8:30 p.m. For further updates and information, please visit www.ArchitectExpo.com, Facebook: งานสถาปนิก : ASA Architect Expo, and Instagram: asa_architect_expo.
