In a world where the construction and design industry is evolving at unprecedented speed, VG is making its position unmistakably clear: “innovation” should never be just a marketing buzzword — it must be something users can genuinely experience in every dimension of living.
Mr. Pokkrong Choknanthiphon, Executive Director of CNP Plastic Industry Co., Ltd., believes that product development today goes far beyond solving functional needs. It must truly connect to the long-term quality of life of the people who use it.
From “Meeting Place” to a Driver of Development
The experience of participating in Architect’25 became a pivotal turning point that led VG to see trade fairs in a deeper light — not merely as product exhibition spaces, but as places to reconnect with people across the industry. Whether customers, partners, or real end-users, the event created rare opportunities for open conversations, candid exchanges of perspectives, and honest feedback that rarely happen amid the packed schedules of everyday business.
Those conversations did not end when the fair closed. They were carried forward and transformed into new concepts and directions for product development. At the same time, reconnecting with long-standing customers and partners — and hearing their appreciation for VG’s products — further reinforced the value of what the brand had built, and became a powerful driving force to keep innovating.
Competing on Quality, Not Price
In the intensely competitive construction materials market, VG has chosen to stand apart — refusing to engage in price wars, and instead placing quality and innovation at the core of everything it does. From upstream to downstream production, every step is systematically controlled to maintain consistent standards and ensure that every product delivers real-world performance.
At the same time, technology and AI are being deployed to enhance operational efficiency — reducing errors, analyzing consumer behavior, and forecasting market trends to make product development more precise than ever. For VG, the decision to never stop developing is not optional. It is a fundamental condition of doing business in today’s world.
Quality of Life Begins with Building Materials
Another key pillar for VG is viewing construction materials as components that directly affect the wellbeing of users. In VG’s perspective, architects are not simply designing spaces — they are designing quality of life. This makes concepts such as Building Science and Wellness unavoidable fundamentals, not optional add-ons.
VG has therefore continuously developed its products — from adopting Calcium-Zinc Stabilizers in place of lead-based compounds to reduce health impacts, to pioneering the iR-uPVC innovation that enables vinyl materials to withstand Thailand’s hot and humid climate with far greater effectiveness.
This approach transforms materials from mere structural components into active contributors to safe and livable environments over the long term.
Great Materials Should Never Limit Design Imagination
In VG’s view, construction materials should not stop at being “functional.” They must serve as a foundation for genuine creativity — acting as the bridge between a designer’s vision and the final built result.
This philosophy sits at the heart of VG’s product development, which is designed to support the full diversity of design approaches and give designers greater freedom to experiment and create. Alongside this, the brand continues developing solutions that connect every stakeholder in the construction process — from distributors and installers to project owners — so that every step works in harmony and delivers lasting quality.
Breaking Old Limitations with Innovation Built for Real Use
VG is set to unveil new innovations and products at Architect’26, all reflecting the brand’s vision of “breaking beyond existing boundaries.”
Among the highlights is the VG CUBE Vinyl Gutter, developed from black iR-uPVC material — overcoming the traditional limitations of dark colors in outdoor applications, including heat absorption and durability concerns, making black a genuinely viable design choice. Alongside it, the CURVE model introduces a seamless design concept through a concealed internal hanging bracket system, delivering a cleaner, more refined appearance for building facades.
Also on display are vinyl battens supporting versatile installation options, featuring wood-grain surfaces that bring a natural aesthetic together with durability and easy maintenance.
VG is further expanding its product lineup with stone-coated roofing, SPC flooring, and WPC materials, broadening the range of applications available. Together, these launches reflect VG’s commitment to elevating Thai innovation to compete confidently on the international stage.
“Tangible Innovation” — Come Experience It for Yourself
What VG seeks from participating in this event is not simply name recognition. It is the opportunity for people to understand the value behind each innovation — because while many materials may look similar at first glance, the real difference lies in long-term experience: durability, design detail, and the feeling that comes with every use.
Seeing the real thing, testing it hands-on, and speaking directly with experts is an invaluable opportunity to make material decisions based on genuine understanding — not appearances or price alone.
VG’s booth has therefore been designed as an experience — inviting visitors to touch real materials, examine them up close, and engage directly with a knowledgeable team, so that every question about material selection can be answered in one place.
We invite everyone to come and experience vinyl material innovation from VG, and find your own answers at Booth S105/5, at Architect’26 the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
