“From a Wood Lover to Wood Lovers” Message from WOODTECT to Homeowners “We Take Care of Wood Like a Wood Lover.” at Architect’23
Wood and houses are valuable possessions in the lives of many, which is why we naturally hope that these two commodities stay with us for a long time. No different from furniture or house paint that many take time to choose, wood lovers understand how important it is to maintain the condition of wood. A wood lover like WOODTECT also understands how to care for wood, how to choose a product and the pain point of traditional wood care products.
When traditional wood care products require a long time to dry and durable urethane products have limitations of external applications, WOODTECT has developed a hybrid innovation, which is expected to be launched at Architect’23. What are the ideas behind this innovation? What are the things Woodtect wish to tell homeowners and wood lovers? Khun Nuantip Subcharoen, Executive Director, Precision Engineering Co., Ltd., is ready to answer all questions before the Architect’23.
The most suitable products of best quality to solve wood problems among Thai people
Over 50 years, PRECISION ENGINEERING CO., LTD. began by importing Chemglaze, a polyurethane coating for wood floors from the United States and wood stain, various decorative paints from Europe until introducing their own brand, WOODTECT, whose production features knowledge of technology from both the US and Europe. “We are the first company in Thailand to import and sell polyurethane and wood stain. With my father’s vision, who was the founder of this company, he saw innovations which better answer customers’ needed and decided to import those products,” said Khun Nuantip.
“From my experience of accompanying my father, he would look for new technology and visit those brands. He would visit other countries and study about the products that were not available in Thailand. What products would suit the customers’ needs, for example, Thailand never had wood stain products suitable for exterior woodwork, so we imported one. We emphasize on the quality of premium grade products to help solve problems for Thai people at that time, who did not have many options apart from waxing, lacquer, candles, beeswax or varnish, all of which are not resistant to changing weather conditions and are difficult to repair.”
“WOODTECT Hybrid-WoodGuard”
Urethane hybrid innovation for exterior application
“Wood is a precious commodity to the heart which has high value. Wood lovers naturally want the best care for wood to be in a good condition even after years, to be passed on from generation to generation. Methods of caring for wood require the right type of products, suitable for different needs.”
Times change, technology evolves. Therefore, WOODTECT develops products regularly to reflect such changes. We now know that for exterior woodwork, wood stain is suitable because the film layer is flexible and stretches with the wood. Even with other desirable features, however, there are still limitations. Wood stain takes 4-6 hours to dry before it can be re-applied, which slows down the work.
The perfect solution lies in the brand-new product, ‘WOODTECT Hybrid-WoodGuard’, a urethane hybrid that can be applied to exterior wood. It dries quickly in 2 hours, the smell fades quickly and lasts 3 times longer, allowing the contractor or the homeowner to repaint the house, whether maintenance or DIY parts easily, quickly, finishing the job in one day without reducing its durability properties.
“This urethane is a hybrid between wood stain and urethane by combining the properties of both stability, durability and flexibility in one. It also dries quickly in less than 30 minutes and can be re-applied in 2 hours. The smell fades quickly.”
“If the homeowner wants to get up and paint the furniture, wooden floor, or the balcony, the job can be done in just one day.”
Khun Nuantip said that this product was invented from chemical polymerization, the process which affects the chemical structure of the product. “Our R&D team is very strict about quality. We have to experiment repeatedly.”
For those who are renovating their houses, both in the interior and exterior, this product reduces the amount of time you have to wait to move into your house because the smell fades away no more than a day, making the house ready for interior work or move-in. The smell will not last long like traditional oil paint. “We prioritize speed first, but the quality also has to be top-notch.”
“It’s because I am also a homeowner and a wood lover. We here at WOODTECT strive to ensure that wood lovers can take care of their wood like wood lovers.”
“For happiness and pride”
Discover WOODTECT at Architect’23
“When building a house, most people spend time on choosing tiles and sanitary ware instead of house paint, wood stain or iron paint, thinking that it’s the responsibility of the contractor, even though these components will stay with the house for a long time. If a high-quality product is not selected, it will be difficult to repair, the cost of repairing may actually be more expensive than the price of the products ,” said Khun Nuantip, before inviting all to visit the Architect’23 to understand the selection of wood care products.
WOODTECT also features a variety of products for wood lovers, whether wood Hybrid-Primer that helps prevent wood darkening, giving the wood a long-lasting bright color even when exposed to harsh sunlight and rain, or Chemglaze Polyurethane which has been in Thailand for more than 50 years.
“Every time we exhibit our products at the Architect Expo, we are so proud when a customer walks up to touch our wood and says their father’s house uses Chemglaze and the color is very durable. Even after decades, the wood still looks new. These words motivate us to work harder.”
“The vision of WOODTECT is formed by sifting through only the best for customers and users. We are the manufacturer of paint and coating that brings happiness and pride above expectations with innovative ideas and cutting-edge technology.”
Meet WOODTECT at booth No. D205/1 at Architect’23, the 35th ASEAN’s Largest Building Technology Exposition during 25- 30 April, 2023 at Challenger Hall, IMPACT Muang Thong Thani.
