In a world that never stops turning, every person seeks a space that offers both comfort and fresh inspiration. This is the origin of TOAsis — TOA’s booth concept at Architect’26 — designed to be far more than an exhibition space. It is an “oasis” for designers, property developers, and homeowners seeking new answers to better living in every dimension.
Under the vision of Mr. Jatupat Tangkaravakoon, CEO of TOA Paint (Thailand) Public Company Limited, today’s development does not stop at “products” — it is about building an entirely new mindset around living, one that concretely connects materials, technology, and quality of life.
Building on Architect’25 Toward a Truly Comprehensive “Total Solution”
Drawing from its experience at Architect’25, TOA used that platform not merely to showcase products, but as a vital space to listen — gathering insights from real users: architects, designers, contractors, project owners, and homeowners. These conversations revealed the shifting needs of the construction industry.
TOA translated those insights into the development of products and services under an even more comprehensive Total Solution approach — evolving from a leading architectural paint brand into a full-scale construction materials and chemical solutions provider. The portfolio now spans decorative paints, industrial coatings, construction chemicals, repair materials, gypsum, ceramic tiles, and sanitary ware, addressing every need across modern construction and living projects.
Pivoting Toward the Future with Innovation, Technology, and AI
In a highly competitive and fast-changing business landscape, TOA has repositioned itself as an innovation-driven organization, placing strong emphasis on R&D alongside the integration of technology and AI across multiple dimensions — from consumer behavior analysis and targeted product formulation, to new digital experiences such as personalized home color design tools on the TOA website. AI and technology are not merely tools here; they are the core engine that enables TOA to deliver solutions that are precise, responsive, and genuinely future-ready.
Wellness Architecture: Quality of Life Starts with Materials
TOA takes the concept of Wellness Architecture seriously, believing that better materials are the foundation of a better life.
In the Biomedical dimension, TOA focuses on developing products that improve indoor air quality — including Low-VOC paints that reduce volatile compound emissions and minimize health impacts, as well as mercury- and lead-free formulations. TOA was the first brand in Thailand to pioneer this approach, over 50 years ago.
In the Building Science dimension, TOA’s products are developed in alignment with both domestic and international sustainable building standards, carrying environmental certifications such as Green Label and EPD (Environmental Product Declaration). TOA is the first in Thailand to achieve EPD certification across its entire paint range — including primers, ceiling paints, exterior topcoats, decorative finishes, metal primers, metal topcoats, and heavy-duty industrial coatings. This reflects full transparency in disclosing environmental impact across the product’s entire lifecycle through Life Cycle Assessment (LCA).
This achievement reinforces TOA’s vision to develop environmentally friendly paint innovations, support the green construction industry, and meet sustainable building standards both domestically and internationally — all while advancing business alongside genuine social and environmental responsibility. TOA also upholds ESG (Environmental, Social, Governance) standards from production through distribution, ensuring every product is both planet-friendly and safe for consumers. Altogether, this underscores TOA’s role in building healthier spaces sustainably.
Driving the Industry Through Innovation and Sustainability
TOA goes beyond product development — it plays a pivotal role in elevating Thailand’s design, construction, and real estate industries by introducing innovations that improve efficiency, reduce costs, and minimize environmental impact.
One standout highlight is TOA Total Mortar, particularly “Chalam All-in-One Plast” — a multipurpose plastering mortar compatible with a wide variety of wall types. It reduces the complexity of material selection, shortens work time, and minimizes material waste, a persistent challenge in construction. TOA also opts for hydraulic cement that significantly reduces CO₂ emissions, in line with its sustainable development principles and concrete commitment to Zero Waste.
Architect’26 Special Highlights: Experiences You Can Truly Feel
This year, TOA takes its presence at Architect’26 to the next level under the TOAsis concept — designed to be more than an exhibition booth, but a space of inspiration that invites visitors to actively participate and genuinely experience next-generation living in every dimension.
The booth commands attention from the start: TOA holds the title of largest booth at the event, spanning over 391 square meters. Every corner is meticulously designed to present a diverse range of products and solutions, with a seamless visitor flow that takes guests on a journey through an “oasis” filled with inspiration at every zone.
The booth’s distinctiveness is further elevated through a collaboration with Looklen Architects, one of Thailand’s leading architecture studios, who helped interpret and translate the TOAsis concept into a real space. Their signature design language — blending creativity with functionality — shapes every element, from structure and light-and-shadow play to materials, telling the TOA brand story from a fresh angle. It’s not just about aesthetics — it’s an experience visitors can feel and connect with.
Another highlight that powerfully embodies sustainability is the use of over 3,200 used paint cans, repurposed and redesigned as key architectural elements of the booth. These materials are transformed from waste into distinctive design features — both aesthetically and conceptually — expressing TOA’s commitment to Zero Waste in a tangible way.
The booth also dedicates space to a comprehensive TOA Total Solution presentation, covering construction materials, chemicals, decorative paints, and living solutions — addressing both large-scale projects and individual homes. Visitors gain a complete picture of an interconnected material system that makes design and construction more efficient.
To round out the experience, TOA offers hands-on workshops designed for accessibility and real-world application — allowing visitors to try architectural paints, decorative finishes, and various tools firsthand, gaining a clear and tangible understanding of product quality and performance.
Another activity that beautifully fuses design and technology is “TOA Color Trends 2026 × 16 Personalities MBTI” — inviting visitors to discover their ideal color palette through personality analysis, connecting color psychology with individual identity. It’s not just fun — it opens an entirely new perspective on choosing colors that resonate with both mood and lifestyle.
The event also marks the launch of ARX Season 2, a platform for emerging designers ready to challenge conventional thinking and develop their professional potential. More than a competition, it is a learning space where participants work alongside nationally recognized mentors to evolve their ideas into real, applicable works.
Every element within the TOA booth this year is designed not just to be seen, but to be felt — whether through the texture of materials, the interplay of light and shadow, or the emotions and discoveries experienced along the journey. All of this reflects TOA’s identity as a brand that has grown beyond paint manufacturing into a true creator of better quality of life.
Come Discover the “Oasis of Design” Together
TOA warmly invites everyone in the design, construction, and real estate industries to experience something new at the TOA booth at Architect’26.
Here, you will find more than products — you will find solutions that answer the future of living.
Here, you will discover fresh inspiration that leads to better design.
And here is where Better Living truly begins.
Meet us at TOAsis Where Better Living Begins Booth No. S105/3 Architect’26 – The ASEAN’s Largest Building Technology Exposition, held from April 28 – May 3, 2026, 10:00 AM – 8:00 PM at Challenger Hall 1–3, IMPACT Muang Thong Thani.
