Recall the previous Key Visuals of the Architect Expo before the up-coming release of Architect’23!!

Key Visual concept of Architect’14 was presented through simple lines but clearly in reflecting the activities that people generally associate with architecture in the dimension of daily life.

Thus, we can see people and structural lines of various buildings that link back to the relationship to architecture, which is the role, function, importance and benefits of “architects”.

LOGO CONCEPT

Simplify the exposition format while creating the connection to the main concept by focusing on “the space between the position of 18 and 80″ which refers to the period of 18 (the number of the tertiary period and the date of the association’s founding) and 80 (the anniversary of the association)”.

To represent a link between people and building space, the logo was designed by combining a square shape with an isometric structure.

Architecture is the functional design of a space. When designers look back at the basics, they will realize that “drawing style is the fundamental that allows people to understand and make architecture happen”. There’s a lot hidden in those drawings if you look carefully.

Thus, we took those elements and developed new typefaces based on architectural plans that show line weights as circulation, wall, and void. These could be developed into diagrams with positive or negative spaces and elements that would then be developed and sketched into new Key Visuals.

Each Key Visual had its own diagram process, allowing people to understand that the Basics of Architecture which could be developed endlessly without a fixed pattern, in line with the theme of Architect’16.

LOGO CONCEPT

The letters of the word “Baan Baan” have an important characteristic. A 24-degree diagonal line drawn from the Thai vowel “ah” cuts the Thai letters “Bor” and “Nor” as a roof line, resulting in the shape of the house in the alphabet, which are Thai characters with headers. The letter headers have spaces in a square shape, which is the opening style representing the house’s door or window that was used to create the symbol’s uniqueness.

Besides that, the letter header selection reflects the meaning of local, simplicity, or the local Thai style, which is one of the meanings of the word “Baan Baan”

When Thais face problems, they usually come up with hundreds of thousands of creativities to solve immediate problems, which have eventually evolved into their effective problem-solving skills.

However, the creativity used to solve those problems had a negative impact as well. The source of the problems could not be identified and addressed in a systematic manner. Thus, Thai lifestyles are extremely complex in many ways. And it’s becoming more complicated by the day.

Collage was therefore an artistic expression that portray a clear picture of the Thai way of life, which appears complex but has hidden messages to be explored.

The main concept was to pick up the architecture that uses the design process in a “co-with creators” style, because of the attractiveness of the design process in a way of “co-creation” from different professions, such as collaboration between architects and landscape architects, artists, light designers, fashion designers, photographers or designers in other related fields.

The Key Visual of Architect’22 was created by a street artist, BENZILLA. The Three Ball, which appears in every element, is the main character and Living Space is the key header. When you look closely at the lines and patterns, you will notice that it is representative of people in the city with various lifestyles while displaying contemporary in a way of planting trees, listening to music, raising animals, working, cycling, surfing, skating, and so on.

Overall, the Key Visual for this year was very artistic. It exuded the vibe of street art. Most importantly, it reached a broader range of people, including new targets and street art groups. This motivated them to seek solutions to this Key Visual at the Architect Expo.