Enhance the quality of life with brightness from L&E brand lighting products with the commitment to facilitate daily life and promote the quality of life. With current innovation and technology, L&E has adapted to meet the needs of users and keep up with trends. These are all the goals set by L&E. Experience this lighting product brand with the aim to enhance and elevate the quality of life and lifestyle from an interview with Khun Siriwat Wangsuk, Director of Business Development, Lighting and Equipment Public Company Limited.
More than Light
With the slogans ‘More than Light’ and ‘Total Lighting Solution Provider’, it clearly indicates L&E’s intention to not just be a distributor of lighting products, but also lighting design services. L&E has a dedicated design team with professional lighting designers who are ready to give advice to solve issues about electrical systems, provide accurate and beautiful lighting to a wide variety of electrical lighting products, complete with One Stop Service. With more than 30 years of experience, combined with quality of products as well as before and after-sale services, L&E has earned the trust and reliability of both domestic and international customers.
Most of the target group of the brand is government and private projects, residential houses or various commercial buildings. However, L&E recognizes the importance of the End-User group, so it has therefore opened a showroom to display products specifically for this group of customers.
“We have a showroom on Ratchada Road and Ratchaphruek Road, which is a center of lighting called Lighting Solution Center. It does not focus on sales alone, but there is a sample room so that customers can actually see the light, including lighting design services provided by lighting designers,” Khun Siriwat Wangsuk talked about the showroom, which, in addition to being a place where customers can come and experience real products, it is also a source of knowledge about lighting.
Develop solutions to provide options for users
L&E’s growth plan is based on the current direction of the lighting industry, which is different from the past. That is, one product must have more than one function, causing the brand to later develop into lighting service for health, for the elderly, for growing plants and Smart Lighting to meet the needs of modern users. From the recent COVID-19 pandemic, L&E has expanded its business further to entertainment tech by bringing experience in entertainment lighting to take part in organizing events, whether theaters, concerts or XR-enabled studios for meetings, filming movies or dramas under the name L&E Beyond. All of these ensures L&E’s confidence in being chosen by customers, even with the entry of imported products.
Sustainability for Living
Lighting and Equipment Public Company Limited or L&E is committed to operating and creating sustainable growth for the business under good corporate governance throughout the value chain while taking into account the impact on stakeholders, society and the environment. The company is confident that conducting business based on sustainability is an important foundation that will help strengthen the organization for steady growth. This commitment will help promote operations towards sustainability and realize the importance of sustainability to support and preserve the environment. Participating in the Architect Expo is a connection between the brand, target customers, architects, designers, and engineers. Information gained from this event will be used to develop products that meet the needs of usage and to bring the experience gained from this event. This will serve as a guideline for developing measures to continue progress according to the set goals.
Lighting Experience: Experience light at Architect’24
L&E is back with an exclusive Lighting Experience concept with a trial area to allow visitors to try L&E’s products out and actually use the products because light is something that can only be seen with one’s own eyes. In addition, the booth is divided into different zones according to product type, and of course L&E has a variety of products, answering every need both interior and exterior and several highlighted products will be launched for the first time.
Experience lighting and technology for living for yourself at L&E booth No. L312 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
