From Built-in Manufacturer to a Platform Connecting Design and Living
Home design today is no longer measured by beauty alone — it is a competition of speed, precision, and confidence from day one. LAVAREDO has therefore elevated itself from a traditional built-in manufacturer to a “Home AI Platform” that connects every step from design through to installation within a single system.
Mr. Jaruwit Saechan, Executive Chairman of Siam Art Marble Co., Ltd., shares that LAVAREDO’s direction is shifting from a conventional furniture manufacturer toward a brand fully driven by “design and technology” — to answer the increasingly complex and rapidly evolving demands of modern living.
When Demand Changes, LAVAREDO Must Change
Experience at Architect ’25 gave LAVAREDO a clearer market picture — particularly the reality that customers are no longer searching for beautiful built-in work alone, but for solutions that can be customised to each specific space and delivered with greater speed. This insight became the critical starting point for developing systems and services that move the brand from traditional manufacturer to one that systematically integrates design and technology. The goal is not merely to create beautiful results, but to ensure every step — from design through to installation — operates with precision, speed, and long-term practical relevance.
Speed, System, Scalability: The Three Pillars of Modern Competition
In a highly competitive market, LAVAREDO believes price competition alone is no longer enough — differentiation must come through a superior system. The brand has developed its strategy around three core pillars: Speed, System, and Scalability.
A key tool is AI for room scanning and design, connecting the workflow seamlessly from design and quotation through to production. The result: customers can see design outcomes close to the real thing in real time, while designers can work faster, more precisely, and scale their business more effectively. Material selection and decision-making are no longer purely a matter of “feeling” — they become clear, data-driven decisions.
Wellness Architecture: The New Standard for Materials
LAVAREDO places Wellness Architecture at the foundation of design — viewing materials as the elements closest to users and directly affecting quality of life. The brand selects European materials such as EGGER, which meet low-emission standards at F★★★★ / Super E0 level — safe for residential living, with surfaces that do not trap dirt, are easy to clean, and are hygienic. This reflects a commitment to creating living spaces that are not only aesthetically excellent, but healthy and sustainable for real users over the long term.
Home AI Platform: The Hub of Every Workflow
LAVAREDO is not positioning itself merely as a furniture manufacturer — it is developing a “Home AI Platform” that connects every party in the process within a single, systematic ecosystem: designers, showrooms, factories, and end customers. Every step can work together through one platform — designers can move from idea to production faster; showrooms can generate additional revenue through an Affiliate system; and customers receive service that is fast, precise, and connected at every touchpoint.
LAVAREDO’s key strength lies in End-to-End process control — from design and production through to actual installation — ensuring consistent quality and minimising deviation between design and finished result. The long-term goal is to elevate the built-in industry to a new model where every part connects and works together seamlessly.
Home AI: From 2–3 Weeks Down to Minutes
One of LAVAREDO’s key highlights at Architect ’26 is the presentation of its Home AI system — a significant leap forward in digital-era home design. Where design revisions once took days or weeks, this system reduces the entire process to just minutes, producing results that closely reflect the final outcome from the very start.
This directly addresses the core pain points of the built-in market: budget anxiety, results that don’t match the design, and on-site revision problems — all of which LAVAREDO has been working to solve. Users simply scan a room with their phone once, and the system instantly generates a 3D design, BOQ, and preliminary pricing. The approach also reflects the brand’s transformation from “furniture manufacturer” to a design and technology brand with full quality control across every dimension. Long-term, LAVAREDO aims to be among the first names customers and designers think of when they need Built-In Solutions.
Design Together, See Results Instantly
LAVAREDO is not selling furniture — it is building “the system of the home of the future.” From built-in work to a platform where design, pricing, and production happen in one place, LAVAREDO invites architects, designers, property developers, and all industry professionals to experience a new form of design — not merely “viewing a plan,” but designing together and seeing results immediately. Because ultimately, a great home should begin with confident decisions from day one.
Experience the future of home design for yourself at Booth S310 at Architect ’26, the largest architectural technology and construction product exhibition in ASEAN, its 38th edition, held from 28 April – 3 May 2026, 10:00–20:00, at Challenger Hall 1–3, IMPACT Muang Thong Thani.
