Residential development today is no longer driven by design aesthetics alone — it emerges from the intersection of technology, function, and a deep understanding of user behaviour.
This approach is embodied in the work of TOA | JOMOO and TOA TILE, under the leadership of Mr. Jatupat Tangkarawakun, CEO of TOA Paint (Thailand) Co., Ltd., who believes that good design must answer both real-world use and long-term quality of life.
Insights from Architect ’25 Toward a “Total Living Solution”
Experience at Architect ’25 yielded valuable data that clearly reflected market demand — particularly the trends toward Smart Living, Sustainable Design, and Design with Function. TOA | JOMOO has channelled these insights into developing “Full-Scenario Solutions” covering bathrooms and kitchens as the primary spaces of everyday life, serving residential projects, hotels, and commercial applications alike.
Meanwhile, TOA TILE is focused on developing new design tile collections that align with contemporary architecture, while elevating surface properties for ease of use, safety, and suitability across both residential and commercial projects. This direction connects products and use seamlessly into a “Total Living Solution” that unifies aesthetics, function, and sustainability.
The “Quiet Luxury” Strategy and the Role of AI in Design
Amid shifting market conditions, TOA has chosen to position itself as a leader in Smart Living — integrating technology with internationally standard design under the concept of “Quiet Luxury”: simplicity that is rich in quality and detail.
For TOA | JOMOO, the development of an “AI-Powered Bathroom” enables automatic adjustment of lighting, temperature, and various functions — creating a personalised user experience — while a Smart Factory system elevates production processes to maintain international quality standards.
TOA TILE is advancing along three core fronts: product differentiation, customer experience enhancement, and the adoption of Digital & AI — from analysing user behaviour to helping design the mood and tone of spaces to suit each individual project. AI here is not viewed as a technology that replaces people, but as a tool that makes decisions more precise, faster, and more relevant.
From “Functional Space” to a Wellbeing-Supporting Environment
Both TOA | JOMOO and TOA TILE place Wellness Architecture at the foundation of good design — recognising that every element of a space affects the quality of life of its users.
TOA | JOMOO’s solution development is driven by three core pillars: Air, Water, and Hygiene — encompassing air purification systems, clean and safe water solutions, antibacterial materials, touchless systems, and noise reduction technology, to elevate the user experience in every dimension.
TOA TILE focuses on surfaces directly linked to wellbeing — reducing pathogen accumulation, using VOC-free materials, providing slip-resistant surfaces, and creating designs that foster a relaxing atmosphere. From a Building Science perspective, products are aligned with international standards such as WELL and Fitwel, and support design considerations around light, temperature, and user comfort.
All of this reflects a clear conviction: “good materials and function do not merely create beauty — they are the foundation of long-term quality of life.”
A Partner That Creates Value for Projects
The role of TOA | JOMOO and TOA TILE has expanded beyond product manufacturer to “Value-Driven Partner” — helping elevate projects across every dimension. Sanitary ware and decorative material solutions are engineered to high standards, compatible with premium architecture and genuine in-use performance. Modular systems and smart products reduce construction time and cost, while adding value and competitive advantage to projects. The brands also actively support architects and designers through continuous sharing of knowledge, trends, and new solutions — keeping design in step with an ever-evolving market.
An Experience That Unifies “Technology, Design, and Wellbeing”
At Architect ’26, TOA | JOMOO and TOA TILE present their residential vision through a concrete experience that connects technology, design, and wellbeing. Highlights include Smart Bathroom innovations such as Smart Toilets, Showers, and Wellness Solutions, alongside an Immersive Space that simulates real use in both bathroom and kitchen contexts — enabling visitors to understand solutions within a genuine living environment.
A new tile collection is also being launched, emphasising texture and natural aesthetics alongside surface technology that addresses real-world performance in both safety and ease of maintenance.
The booth at S105/6 is not merely an exhibition space — it is a space where concept, technology, and use converge, enabling visitors to see the full potential of solutions within a real project context, and to discover new directions for smarter, more beautiful, and more sustainable design.
Visit Booth S105/6 at Architect’26 the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
