Yuasa is one of the building product brands from the Land of the Rising Sun to be debuted at the Architect Expo. The brand’s goal is to expand the business to the next level and create more brand value. With total solutions construction products, Yuasa has long been a trusted brand in Japan. It recognizes the importance of expanding business to the international level and Thailand is a good starting point for such expedition.
Architect’24 is therefore the platform for the official launch of Yuasa in Thailand. Learn about the concepts that define Yuasa through an interview with Mr. Hiroshi Sakurano, Sales Manager, Yuasa Trading (Thailand) Co., Ltd.
Architect’24: Opportunity to create value
This occasion marks Yuasa’s first time in participating as one of the exhibitors. The brand believes that Thailand presents an opportunity to increase brand value and to be a business hub in Southeast Asia. Another factor is that the real estate construction market in Thailand is growing. This has made it a destination for real estate developers, both in Thailand itself and from abroad. Yuasa aims to showcase high quality products from Japan for customers to experience by themselves. Yuasa’s goal of being an exhibitor is to look for partners to develop the business and Architect’24 is considered a good opportunity to achieve such growth.
Full of quality with international standards: YUASA’s identity
Although Yuasa’s products have not yet been officially launched in Thailand, after establishing a branch in the country, Yuasa hopes to be able to expand more branches in Thailand to meet the needs of the target group. For instance, for the high-end housing market group, the factors that influence users’ choice include durable quality, long service life and a beautiful and modern design. These are all reasons why users trust Yuasa.
Sustainability trends have an impact on Yuasa’s product development. The factory in Japan is still committed to maintaining production standards that do not affect the environment and developing production processes that are sustainable for the lives of users in the long term. Of course, Yuasa’s growth is also connected to the sustainability trend.
Superior experience for social development
As Yuasa is one of the multinational companies that have expanded their business in Thailand, the entry of foreign markets is an inevitable factor. Yuasa is searching for new business models to develop the society and offer a different life experience to its target groups and the public. In addition, Yuasa has begun to expand its branches to other provinces such as Chiang Mai, Chonburi, etc. to support and facilitate those interested in the company’s products and business.
Prove product quality by yourself
In November this year, get ready to meet the product and technology showroom from Yuasa at Srinakarin, Bangkok. The venue will bring together new products to amaze visitors. In addition to the proudly-presented designs, YUASA also states that this showroom is ready for anyone who is interested to come and experience it.
Before going on a tour of YUASA’s showroom in Srinakarin later this year, check out YUASA at booth No. D302 at Architect’24, ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
