Listen up, tool lovers! We are taking you to take an in-depth look into every innovation that will power up your tools with MILWAUKEE, a leading manufacturer of lithium ion and mechanic solutions that defines itself in short as ‘nothing but heavy duty’ from the US. The person who will satisfy all our doubts is Khun Chaiyaporn Rattanachetkul, Commercial Director and Mr. Aaron Gray, Head of Milwaukee Asia High Performance Center, Techtronic Industries (Thailand) Co., Ltd.
Presenting all facets of innovation
If asked who MILWAUKEE’s target customers are, it would have to be professional technicians and users looking for inspiration, having a passion for good tools to create perfect pieces and solve every problem.
In addition, offering efficient solutions to users is another strength that MILWAUKEE continuously strives for, such as solving problems in hard-to-reach places. The important issue is to distribute secondary tools or accessories for a smooth and safe delivery. In addition, Khun Chaiyaporn also emphasized how the brand features products in all complete areas.
“Because the brand does not only offer main products but also accessories. Another important reason why users must choose MILWAUKEE tools is because the brand’s cordless tools are quite advanced than general ones on the market. MILWAUKEE has a team dedicated to serving customers with specific projects or jobs. We provide a team who would perform a test on the tools before allowing customers to actually try them out and decide to purchase.”
Environmentally-friendly cordless innovation
Research and development for environmentally-friendly cordless innovations make MILWAUKEE an innovative tool brand that not only creates value for users but also benefits the world and the environment, both in terms of work safety and noise. When compared to other tools on the market, MILWAUKEE’s cordless power tools do not create noise, unlike other tools.
“Mainly, the innovation already supports sustainability. Earlier this year, the CEO stated that MILWAUKEE’s goal is to reduce greenhouse gas emissions by 60% by 2030, and last year they were able to achieve that by 6,000 tons,” said Khun Chaiyaporn.
Cordless innovation and the electric car trend
During this period, it seems impossible to not mention the trend of electric cars. We try to connect the issue of cordless innovation and the electric car trend to hear the brand’s perspective.
“The trend of electric cars has made customers more accepting of cordless innovations as there is more knowledge and understanding of this technology. Cordless tools can replace corded tools. Some of them can support motorized tools as well, so EVs has helped in understanding cordless tools better,” Khun Chaiyaporn revealed.
HPC (High Performance Center): connecting with consumers
HPC or High Performance Center, was established to promote businesses across MILWAUKEE Asia by providing employee training in three areas: sales, management and leadership skills. However, the establishment of HPC in Thailand is special in a way that it has a business base and group of people in the country, making it convenient to access and provide information about mechanical tools to distributors, both in terms of usage and access to consumers.
“We focus on consumers. The development of our tools is based on helping users make their work more efficient, faster and more secure.”
Additionally, Mr. Aaron added that MILWAUKEE is providing knowledge and guidance on its new tools and technology to students and teachers across educational institutions, which is considered an effective way of building the brand image.
Highlight innovations to be unveiled at Architect’24
For the upcoming Architect’24, MILWAUKEE has prepared highlight innovations ready to be launched, such as the Battery System, in addition to increased efficiency and productivity, it also features Forge Battery and Super Charger innovations that can charge an 18V 6A/Hr battery to 80% in 15 minutes.
In addition, MILWAUKEE has products to help eliminate pain points of users, including lighting, head tools, and safety equipment available for visitors to get their hands on at booth No. L107 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
