When choosing a place to live, it is undeniable that the appearance of the place is one of the important factors that spark interest, whether it be design, color or decoration, and certainly ‘tile’ is a material that must be taken into account. Besides beauty, other factors such as functionality that covers users’ needs but being trendy as well as having the right price within the budget are what the customers look for. All of these are factors that ‘Porcela’ considers.
Today we will take you on a tour of Porcela’s concept through Khun Panjama Laowiwatwong, Managing Director, Ruampat Ceramic Company Limited.
A tile brand with a definition which clearly reflects its identity
“Porcela is a tile brand which not only comes with beauty and luxury, it has quality that satisfies every use in every space,” is the definition of the brand told by Khun Panjama.
In addition to the appearance, which is the first impression of tile products, quality that must fully satisfy usability is another goal of Porcela. Another factor that the brand equally places importance on is the price. That is, the tiles must be beautiful, luxurious, high-quality, but also come with an affordable price. Porcela aims to be a world-class quality tile product brand easily affordable by all.
As for what factors brands see and influence customers to choose its product, Porcela shared with us that the company’s customer group includes owners who plan to build a new home or renovate. Another group is the industrial customer group. Essentially, the needs of these two customer groups are similar. They both want beautiful tiles, suitable for existing designs with affordable price. All of which are valued by Porcela.
Sustainability under the ESG concept
“Trends and concepts of sustainability have a great impact on product development.”
Khun Panjama opened the issue with us. In addition to the factors mentioned above, sustainability is a matter that the brand considers with product development as tiles use natural materials and will be in the customers’ space even after years have passed. Porcela has therefore laid out sustainability guidelines under the ESG concept, namely Environment, Social and Governance, that is, using innovation in environmentally-friendly production processes and not releasing waste. Alternative materials are used for good Environment, Society and Governance. The brand also features functionality to promote the well-being of residents and contribute to the society to improve people’s quality of life.
“We believe that developing products with sustainability in mind for both the planet and people is important. It strengthens Porcela.”
When tiles are good for the world and good for users, it means that the brand has truly answered the needs of users.
Innovation for a better quality of life
Developing innovations for tile products to enter the brand’s Smart Home, Smart Building era aims to improve the quality of life of residents. Tiles that answer the innovation needs include energy-saving tiles, hygienic tiles for the well-being of residents, while taking into account the safety aspect of reducing accidents.
Continuous product development
From Architect’23, Porcela had a clearer picture of what customers want. The brand’s expectations for the Architect’24 are as follows:
“As we are a manufacturer, what to expect the most from Architect’24 is the direction of the construction industry and residential buildings that will benefit people, society, and the environment, people’s needs for housing, new ideas that can be developed into the brand’s products, Porcela will also launch new products as well.”
Elegance and reflects uniqueness: highlights at Architect’24
The concept of “Colosseum in the new Era” is the highlight to be displayed at Architect’24. The origin of this concept dates back to the Colosseum, which is a world-class grand architecture, in line with the work of Architect’24. The product line selected by Porcela boasts on luxury, elegance and clearly reflects the identity of the Colosseum. However, such products still improve the quality of life of customers, from combining modern innovations with an affordable price.
“We therefore would like to invite everyone who is looking for tiles in building, decorating or renovating to stop by and take a look at our products. I guarantee you will not be disappointed. Porcela is more than the tiles you have ever known,” concluded Khun Panjama.
Experience the innovation under the concept of Colosseum in new Era by yourself at booth No. F507 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
