From participating in Architect’23, ASIA knows more about the demands of the target group and use such knowledge to distribute its products to the construction and real estate industry. The information gained is also used to reach the end-user group, which means closer relationship to customers rather than through distributors. The ASIA brand has used experience from previous events to develop products and services, which proved to be the brand’s strengths. Let’s familiarize ourselves with the product development concept through an interview with Mr. LIU JUN DA, Company Director, Bondsin Trading (Thailand) Company Limited.
Product quality is Bondsin’s definition
The brand’s principle is based on the belief that good product quality creates a good quality of life. These are the two things that go hand in hand. Therefore, Bondsin is committed to developing products to cover the needs of target groups and product quality is one of the missions that Bondsin is dedicated to delivering to customers.
As for the target group, most of them are distributors, such as shops selling aluminum bars or real estate projects as well as the vehicle industry such as cars, motorcycles, trucks, etc.
Entry of foreign products
The entry of foreign products does not affect the ASIA brand much because the brand’s products are imported and has a lower production cost than those manufactured in Thailand. Therefore, it can be sold at a more affordable price but with comparable quality. It is one of the reasons why customers choose to use ASIA products, along with the quality of service. It is also possible to customize products according to user needs.
Continuing success to meet needs
From surveying and knowing the needs of the target group, ASIA has taken it further in marketing to open up a new market, which is the end user, with the aim of making the brand and products more widely known and answering all user needs that leads to expanding brand opportunities. This has contributed to the increase in ASIA’s growth rate, based on the increase in sales within one year, as well as developing innovations to facilitate the production process for more convenience.
Sustainability in the aluminum-steel industry
The durability of Bondsin’s products is a way of supporting sustainability in the aluminum and steel industry as there is no need to change the materials often, as well as the production process which is more precise than ever. All this is to reduce waste from such industry.
Meet the New Model, aluminum bar with increased durability
At Architect’24, various forms of aluminum will be showcased, whether it’s beauty, pattern, or color. Another highlight from ASIA is the New Model, which is an aluminum bar designed to be durable, while laced with attractive appearance, and can be assembled into a variety of products, help reduce the budget as well as establishing uniqueness to users.
Open a new perspective on the aluminum and steel industry at ASIA, booth No. D300 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
