When technology becomes an integral part of the lighting industry, creating a difference is a factor that attracts users’ attention. Highlighting the premium and complete service with the slogan ‘On-Site service within 24 hours’ is True Light’s. Come join us in analyzing the brand’s vision with Khun Anon Phiromlapa, CEO, and Khun Jiratcha Kittijesada, Marketing Manager, True Connection Company Limited.
Identity reflected through service
True Light differentiates itself from other brands in the lighting industry by providing premium services.
“Our definition is that when talking about True Light, you have to think of two things: product quality and service. Because our services are premium. In addition to quality being our priority, the service concept is On-Site service within 24 hours. We try not to take more than 1 day to reach the site. Therefore, the definition of True Light is excellent after-sales service, not just selling products.”
For this reason, True Light is not concerned about the entry of foreign competitors because its after-sales service that emphasizes speed, accuracy, and product quality is the main factor that builds confidence among users and is the brand’s strength.
Light and sustainability
True Light is dedicated to developing products, while considering the environment. As sustainability and lighting are directly related, from the words of Khun Anon and Khun Jiratcha, True Light has changed all spiral light bulbs to LEDs, as well as various equipment that causes pollution such as iron and brass core transformers, True Light has changed to electronic system. These definitely reduce the consumption of resources, as well as saving energy, which ultimately reduce the cost burden for users.
“We view this business and the environment as one and the same thing,” said Khun Anon.
Come back to remind and update trends
“The designs and innovations that will be displayed at the event are interesting and this innovation has never been seen before in Thailand. We think designers will like it,” revealing the highlighted products before Khun Jiratcha added that, “we take things designers don’t expect and make them work.” True Light’s purpose is to remind and exchange new ideas with the next generation of designers, architects, and creators.
Complete, all-in-one place
Being an all-in-one lighting product brand is True Light’s main goal, from personalized designs according to the needs of users, installation services, other services such as lighting to control the space’s mood and tone according to the user’s needs or the designer’s concept. True Light also ensures that its supply includes 80% of products in stock to create opportunities for the brand and meet the needs of users. It features a clear target group to enhance the brand’s focus on adding product lines and improving services to be a lighting product brand that meets everyone’s needs, before leaving a message to the visitors that:
‘True Light is very confident in this product and presentation. For anyone looking for innovation that makes a difference or a variety of designs, this event definitely answers your question.’
Join in exchanging ideas and witness product highlights from True Light at booth No. L407 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
