It can be said that the home decoration trends over the past few years come in various styles, whether minimalist, Scandinavian, modern or according to homeowners’ preferences. Today we will take you on a tour of the showroom of ‘MAHAJAK’ kingdom, an importer and distributor of audio, lighting, and image technology products from leading brands such as Shure, JBL, Denon, Harman Kardon, and Mitsubishi Heavy Duty air conditioners. In addition to seeing the showroom, a visit to MAHAJAK must also include delving deep into exclusive information with Khun Kittisak Kanchanachaiphum, Sales Executive of Mahajak Development Company Limited.
MAHAJAK: Kingdom of Technological Products
Before going into in-depth details, let’s begin by getting to know MAHAJAK, the importer and distributor of world-class brand technology products. With more than 50 years of experience, MAHAJAK is a distributor with professionalism and expertise in the field of technological products, whether sound system, lighting, image, air conditioner, and many more. MAHAJAK was founded in 1971, based on the idea that technology related to residential buildings is connected to the aesthetics in people’s lives. The company is committed to selecting products that meet the needs of users who are passionate about home decoration. The main product groups can be divided into 4 categories:
- Mitsubishi Heavy Duty air conditioner product group: Thailand’s sole importer and distributor
- Lifestyle Audio product group: JBL, Denon, Harman Kardon
- Home & Smart Living product group: Mark Levinson, Control 4, Vimar, Wisdom, Chord, Screen Innovation, Screen Excellence
- Professional Solution product group, consisting of sound, lighting, and image systems from leading brands such as Pioneer DJ, Shure, JBL Pro, Soundcraft, Crown, dbx, BSS, AMX, Martin, AirServer, BZB Gear.
Total Solution: Development Goal
MAHAJAK’s main goal is to be an importer and distributor of total solution technology products to offer the best possible choices and convenience for users. The main target groups are as follows: interior designers, developers, business owners and homeowners who want to decorate a building, whether office buildings or residences. The first reason that compels the target group to choose the brand’s products is the company’s reliability, which has been established since 1971, doing business for more than 50 years. Secondly, the brands selected by the company are high quality brands with a variety of designs, whether modern or classic style. Lastly, MAHAJAK offers top-tier after-sales service, providing assistance and care after completion of installation. All of these are reasons that Khun Kittisak believes are the strengths that ensure users trust in selecting products imported by MAHAJAK. This is to work towards the goal of becoming the chosen company among customers.
Build on experience to meet needs
Khun Kittisak shared with us that the experience from attending Architect’23 is diverse, in terms of visitors from various industries, including entrepreneurs, designers, architects, or the general public. The company has become more aware of pain points from users. One thing gained is the new opinions and such are applied to the selection of products that help directly solve problems among users.
“In addition to the main target group as interior designers and developers, homeowners who visit the event each time remind the company of their different and diverse needs. This is beneficial for selecting products in the future,” said Khun Kittisak. In addition to the experience from MAHAJAK’s past Architect Expo, it helps in further developing the selection of available products to meet the needs of users with understanding.
Professional Choice, Better Solution and All Connected: Definition that reflects MAHAJAK
“I want to define MAHAJAK’s identity with 3 terms, namely: Professional Choice, Better Solution, and All Connected,” Khun Kittisak explained when we asked about the definition that reflects the company’s identity. Before he elaborated further on connectivity (All Connected) that it is another special solution of products in the Smart System, which can be used together with perfect ease. This can be integrated perfectly, no matter what kind of solution the user has, such as a Smart Home system that can be connected to Smart Lighting or a connection between Smart Lighting and Smart Conference, etc., whether it is in a residential or commercial format.
Audio equipment made from recycled materials
Sustainability trends influence product selection. Currently, the audio brands under MAHAJAK are more environmentally conscious than ever before.
“Mahajak has seen developments and changes in each imported brand, such as JBL, which has used recycled plastic in the production of up to 90% of its speakers, as well as packaging that is made from recycled materials as well,” Khun Kittisak gives an example.
MAHAJAK places importance on sustainability trends as well in the process of selecting environmentally friendly and quality products for distribution in Thailand.
Smart System: Highlight at Architect’24
MAHAJAK imports a wide range of products. In addition to the sound system and air conditioning, the highlighted product is Smart System, which can be divided into 3 types as follows:
- Smart Home under the Control4 brand imported from the United States
- Smart Lighting under the VIMAR brand imported from Italy
- Smart Conference, a smart meeting room that meets the needs of many different types of usage
The Smart System can be connected under the solution that customers want without limit. Another special highlight of this event is Mitsubishi Heavy Duty air conditioners, of which MAHAJAK is the only distributor in Thailand. Every highlight product works to enhance the original solution and offers new experiences for visitors.
Step into the future together with Smart System technology, a smart system that can be connected with many functions at MAHAJAK’s booth No. L108 at Architect’24, ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
