Break the boundary of wooden doors with products from KEEREE. With its sleek designs and made-to-order sizes, the KEEREE brand is widely known. Discover ideas and special highlights at the event with Khun Chananya Panakijkul, Director of Keeree Door and Panel Co., Ltd. and KTH Wood Co., Ltd., and Khun Anchana Singharatanaphan, Director of Keeree Door and Panel Co., Ltd.
Outstanding design
“KEEREE’s highlight is its design,” Khun Chananya and Khun Anchana talked about the factors that make KEEREE stand out amidst the high competition within the market.
KEEREE began as a family-run sawmill business before expanding to wooden doors. From a group of designers with passion for woodworking, KEEREE stands out with its diverse and unique designs. In addition to the design, the size can also be customized. KEEREE doors can be made to order, making it higher than general standard. The target group includes architects, interior designers, contractors, and end-users or those who plan to build residences as well as business owners. It can be noted that the brand’s target customers are diverse. KEEREE can design its products to be in similar style and Mood & Tone of the residence, as well as the color and various environments, which is the main strength of the brand. In addition, Khun Anchana added another strong point that is an important force for the brand.
“KEEREE imports wood by itself, which is quite rare now and we can choose the size of wood we want.” The imported wood is mainly from neighboring countries such as Myanmar and Laos.
Architect Expo: Connecting KEEREE
KEEREE believes Architect Expo is a platform that allows brands to connect with the target audience and use feedback or suggestions to develop the design of the brand and products. In terms of design, it concerns beauty in appearance or aesthetics and innovation.
Khun Chananya added that the brand’s expectation for this year’s event is to increase awareness of both woodworking and the brand’s reputation, not only for visitors and exhibitors in Thailand, but also from abroad, to become more well-known. This is in line with the brand’s future development plan, which includes opening showrooms in other main cities as well as promoting its brand abroad.
Innovative, Design, Sustainability KEEREE’s identity
Innovative, Design and Sustainability are the main concepts of KEEREE and are the brand’s strong points. This differentiates KEEREE from other contributors in the market because the brand does not focus solely on selling, but also on design. The most essential aspect is service according to the motto: Beyond Just Selling, We Service, that is, giving importance to service. No matter which province the customer is in, KEEREE has services all over Thailand. In terms of warranty, KEEREE Door and Panel has warranty for woodwork, paint work, and installation, for customer’s assurance, as well as recommendations for care. KEEREE focuses on turning waste from the production process into materials for producing wooden doors to emphasize its commitment to taking care of the environment, in line with sustainability trends, because importing wood from abroad is difficult. Cutting down large trees means the number of large trees will decrease. The brand therefore uses wood slabs, which are left over from logs, to make new doors. In other words, KEEREE uses small pieces of wood, together with wood slabs, adding value to wooden slabs that are viewed as waste, worthless and should be discarded. The brand uses design and machinery for assembling to make products different from ordinary doors, while still maintaining its beauty.
Admire the Doric-Corinthian architecture through the wooden doors from KEEREE
The special feature of the KEEREE booth at this event comes in the highlighted concept that takes you back to the architecture of the Greco-Roman period. By drawing on the lines of Corinthian and Doric and applying them to doors, this creates a new story, which has been reintroduced through the form of KEEREE’s wooden door panels, adding more dimensions in both appearance and user experience. Moreover, because the Corinthian and Doric patterns are precise, combining them with wooden doors that are strong, durable and long-lasting goes hand in hand. This is the reason for choosing this concept to be a highlight within the event.
“It is a form of art,” Khun Anchana told us, before adding, “We wish visitors come see the booth and experience KEEREE’s work like they would experience art in a museum.”
In addition, the KTH Wood brand by Khun Chananya Panakijkul also brings new furniture design, while maintaining the classic of Greek style with the form of lines in the Doric-Corinthian style, combined with the use of marble to create a contemporary look. Therefore, it responds to the needs of customers who want furniture in this style.
Experience promotions exclusive only at this event and see the innovation that combines Greco-Roman styles in a new dimension at KEEREE booth No. F505 at Architect’24, ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani
