Over more than 14 years of working alongside real projects, ART DNA has never seen itself as merely a material and equipment distributor — but as a “partner” that grows together with architects, designers, and project developers through every stage of the work.
Mr. Kritsanaphat Rojkajonnapalai, Managing Director of Thammada Bangkok Co., Ltd., explains that what the brand has learned from real experience is that market demand does not stop at product quality — it is “responsibility” and “the ability to solve problems together” that have become the core of ART DNA to this day.
This conviction is once again communicated clearly at Architect ’26 through the concept “The Art of ART DNA” — reflecting the brand’s identity across every dimension.
The Art of ART DNA: When 14 Years of Experience Becomes a Working Standard
What ART DNA presents this year is not a new concept — it is a distillation of everything the brand has stood for and put into practice over 14 years, expressed through 7 pillars: Beyond, Design, Bespoke, Control, Trust, Service, and Companionship. Every element reflects a working approach that does not end at product delivery, but spans from project initiation, design, and installation through to long-term care.
For ART DNA, working with a client is not simply “a sale” — it is the assurance that the project will proceed smoothly and succeed across every dimension as intended.
Standing Strong Through Trust and Service in a Highly Competitive Market
In a market where much of the competition is still driven by price, ART DNA chooses to stand on different ground — prioritising internationally recognised Trust standards and professional service that gives clients direct access to the engineering team.
Technology and AI are employed as key tools for Data Analysis, improving precision and reducing errors throughout the work process. Stable data systems allow the specialist team to focus more fully on real on-site work — both in terms of client care (Companionship) and delivering problem-solving that exceeds expectations. This is the “art of working” that still depends on human experience and cannot be replaced by technology alone.
When Wellness Is Designed from the Smallest Detail
ART DNA’s approach to Wellness Architecture is not a separate added feature — it has always been embedded at the core of the Art of Beyond and Art of Design. In the Biomedical dimension, switch design follows Universal Design (UD) principles — frameless in style, reduced in visual complexity, and engineered for precise, low-force touch response, so that everyone in the home can use them comfortably and equally.
In the Building Science dimension, internal structures are developed using extra-thick copper conductors, with a folding-rather-than-cutting-and-welding fabrication innovation — enhancing long-term safety and stability. These details reflect a design philosophy that looks beyond the surface, caring for internal structure to align with international building standards and genuinely improve user quality of life.
Bridging Design Intent and Construction Reality
With experience across more than 22,000 projects nationwide, ART DNA serves as a “bridge” between the architect’s vision and real-world construction execution. Bringing Bespoke and Control expertise into full-service project management builds confidence for all parties — reducing the gap between design and construction, minimising errors, and controlling budgets effectively. The collaboration of Designer and Engineer teams under a One-Stop Technical Solution also enables faster and more precise on-site problem-solving, reducing installation complexity and elevating overall construction quality.
World-Class Standards, Genuinely Accessible
The key highlight of ART DNA this year is the full presentation of “The Art of ART DNA” — communicating clearly that internationally recognised standards such as the Red Dot Design Award, and expert-level service, are not confined to large-scale projects alone. They are accessible at every project scale, whether small or large.
Inside the booth, visitors will experience the Universal Design innovation that ART DNA has pioneered since 2017, alongside a space that fosters idea exchange and leads to solutions that work practically within each project’s real context.
A Partner That Doesn’t Stop at Delivery
As ART DNA enters its 14th year, the brand reaffirms its role as a partner that never walks away — ready to stand alongside clients at every stage of every project. Visiting the booth is therefore not merely about getting to know a product range, but about understanding the brand’s identity through its 7 pillars — in design, innovation, and professional responsibility.
“ART DNA’s specialist team is ready to consult and be part of driving every project to succeed exactly as intended.” Find ART DNA at Booth S203/1 Architect’26 the 38th THE ASEAN’S LARGEST BUILDING TECHNOLOGY EXPOSITION taking place from April 28 – May 3, 2026, from 10:00 AM – 8:00 PM at IMPACT Challenger Hall 1–3, Muang Thong Thani.
