Go green with Greenlam, laminate with all functions while being environmentally-conscious at Architect’23
When talking about a manufacturer and a leading company in high pressure laminates and compact laminates, most are probably familiar with the brand that adheres to sustainability as Greenlam, one of the world’s top 3 laminate manufacturers, ensured with the production capacity of up to 24 million sheets yearly.
With a commitment to developing products by interweaving distinctive artistic heritage as the pattern of high-quality decorative laminate and launching such innovation to users around the world, Greenlam has recently revolutionized the industry with the world’s first-ever laminate with anti-virus surface, combining beauty of decorative surfaces with good hygiene.
Behind the success of developing innovations with functions that respond to consumers in all aspects, let’s delve into the story from the story in an interview with Khun Dittakan Tippawan, President of Greenlam Asia Pacific (Thailand) Co., Ltd.
“Greenlam”: green laminate with “Go Green” concept
Nowadays, sustainability is becoming a popular concept among the public. A green laminate brand like Greenlam has always been committed to promoting an environmentally-friendly approach, whether reforestation, use of environmentally-friendly raw materials or effective waste management. Greenlam believes that the environment is one of the most crucial aspects for sustainability which affects the world and human existence. In terms of product development, sustainability is therefore a factor that Greenlam always considers and holds as a mantra for every process of thinking to provide the best for consumers.
Moreover, moving forward with the Greenlam’s go green concept also comes with the introduction of innovative designs to meet the needs of users. In Khun Dittakan’s words, “we always believe that beauty comes with sustainability.”
The world’s first anti-coronavirus laminate
Recently, the world has faced an emerging disease crisis known as the Coronavirus or COVID-19. People have to change their lifestyles to cope with unusual way of life known as the new normal. When a new emerging disease is presented as the main issue, Greenlam does not hesitate to invent and research innovations to respond to this situation. Presently, Greenlam is the world’s only brand to develop anti-coronavirus laminate sheets with the ability to eliminate 100% of germs within 45 minutes. This is proof that the brand is a leading innovator with a goal behind new products: creating benefits for consumers, which translates to the environment and sustainability, which is the brand’s vision. In the end, the products from this concept will benefit both consumers and everyone on the planet.
Behind-the-scenes of product development that
breaks all the rules
In designing a product that exceeds all limits and meets all functions and uses of consumers, Greenlam determines to deliver care in every process from invention, improvement, and development as well as listen to opinions from consumers, architects, and designers, and encapsulate those elements into the product. Such care is reflected both in intangible and tangible features such as color, pattern, texture, and durability. For instance, the AFX laminate is anti-fingerprint with soft and smooth surface, extra-matte finish and reduces the reflection of light very well. Such special properties are achieved by a technique called Electron Beam Curing (EBC), resulting in a product with a unique texture.
CLADS: Laminate that withstands all kinds of weather
for you to proveits durability
Turbulent weather conditions in different regions of the world, such as global warming, higher temperature, UV rays, toxic pollution and rainfall, affect the exterior and interior surfaces of the building. Therefore, the selection of materials to be used as such surfaces of the building is very important.
In addition to being resistant to such harsh weather conditions, aesthetically-pleasing appearance is equally important. Greenlam has developed a product that answers these problems, CLADS, a laminate built for exterior use. With Greenlam’s GLE technology, the product is able to retain its vivid color without fading. It is also water-resistant, fire-retardant and highly impact-resistant. The raw materials used are also friendly to both the environment and consumers. The product comes with a variety of thicknesses to choose from, whether a wall covering to protect the surface and to render the product beautiful or as decoration in the form of facade, fences or others. More importantly, the product is perfect for Thailand’s hot and humid climate, by reflecting the heat to enter the building. Therefore, CLADS is considered a laminate that has truly been developed with care.
Greenlam as a part of Tum Tad
As everyone is aware, the concept of Architect’23 “Tum Tad: Time of Togetherness” is a gathering of design and construction from all disciplines. It is a question of how Greenlam’s innovations to be showcased at this year’s event fit that concept. Khun Dittakan has answered that:
“Based on this year’s challenge, Greenlam has raised the issue of the integration of all architectural disciplines in Architect’23 as the main concept of its showcase. The brand would like to demonstrate that the properties of laminate sheets can be used in every type of design, for instance, in urban planning and landscape architecture, CLADS can be adopted to make various signs, fences in parks or outdoor furniture, etc. Especially for architecture and interior design, both exterior and interior decoration can be done in every area, whether residential or commercial buildings. Greenlam has enough options in terms of appearance and features to be used in all areas.”
Endless innovation to meet different lifestyles at Architect’23
“The thing that I wish people to take a look for themselves is that some things cannot be perceived just by looking at photos through a screen. The beauty and color of Greenlam laminate is remarkable but our products have a special texture. Just by touching the laminates while experiencing the beauty with your own eyes will confirm right away that you need to use laminate sheets from Greenlam.”
Khun Dittakan Tippawan, President of Greenlam Asia Pacific (Thailand) Co., Ltd.
Product development hand in hand with a commitment to minimize negative impact on the environment result in innovative laminate sheets that support every change, condition, need and lifestyle. That’s the definition of Greenlam, a brand of green laminate waiting for you to be part of the world’s green painters at booth No. F107 at Architect’23, the 35th ASEAN’s Largest Building Technology Exposition during 25- 30 April, 2023 at Challenger Hall, IMPACT Muang Thong Thani.
