As Thailand’s climate is hot and humid, the heat from sunlight and rainfall throughout the year can certainly not be avoided. Installing a canvas or awning is another option for those with the need to maintain a cool atmosphere, free from sun and rain. One crucial aspect to consider in installing an awning or canvas is quality, while another that should not be overlooked is design which will add aesthetics to houses and buildings.
SANGTHONG Canvas & Awning, with expertise in the awning, canvas, and tent business, with over 40 years of experience, is ready to reveal all aspects of the canvas business through the perspective of Khun Thanupong Wutthiareechai, Managing Director of SANGTHONG Canvas & Awning Co., Ltd.
Architect Expo: a platform for opportunities
From the experience at Architect’23, when talking about “a platform for showcasing innovations in design and building materials”, the Architect Expo is considered one of the names that fits that definition. Such is the same for Khun Thanupong, who has a view that, “the Architect Expo is a space where you can directly study your competitors and understand the customer needs. It offers a window for you to learn about the development of various products. Seeing new innovations within the event allows you to further develop your products. It is also considered a space that creates opportunities for companies and customers to get to know each other, which could potentially lead to future business expansion.”
The key to sales is service.
SANGTHONG Canvas & Awning Company Limited has years of experience. In addition to covering awning products with outstanding quality and design that meets every need, one more aspect that the brand cannot overlook is “building confidence for customers with after-sales service. The company is firmly committed to delivering high standard products in hand with excellent service as customer satisfaction is of our paramount concern.”
Standard quality: secret to being trusted by customers in SANGTHONG style
The quality and design of SANGTHONG’s canvas and awning products has earned it a diverse group of customers. Such can be divided into 2 large groups according to Khun Thanupong, “the company’s customers are diverse, whether designers, homeowners, project owners. They can be divided into residential group such as houses, townhouses, and commercial area or park group such as hotels, international schools, and department stores. The company views the factor that has gained customers’ trust is product quality as SANGTHONG Canvas & Awning features a team of in-house architects and engineers to take care and give advice to customers to ensure they only receive durable, high-quality awnings and canvas roofs. It is also the first company in the awning and shade business to receive certification of quality management system under ISO 9001:2015.”
Sustainability with product development towards the path of growth
Product development goes hand in hand with environmental conservation. It is another essential aspect that the company is committed to ensure both develop together. “In terms of product development, the company is based on environmental conservation, because most of the products are imported from abroad, the company places importance on environmentally-friendly standards. Imported products can be reused and recycled, therefore it does not cause pollution.”
“When product development goes hand in hand with environmental conservation, the materials used are costly. The company therefore emphasizes gradual growth, by focusing on innovative products to offer customers with purchasing power. At the same time, the company is trying to develop products with accessible price for general customers, to maintain sufficient and continuous sales.”
Readiness for Architect’24
“The company views the Architect Expo as an important event in terms of meeting customers who are business owners, contractors, and architects, who make decisions and participate in project design. The company is therefore ready to launch new products at Architect’24, including Aluminum Blade Pergola and PVC Retractable Roof: Brand iPergo, Outdoor Zipscreen Blind: Brand iZip. SANGTHONG expects that such products will secure its position as a household name for houses and various projects. This is an opportunity for customers to get to know canvas and awning products with high-quality standards and beautiful designs.”
Join in creating shade from awning and canvas products full of quality and standard, with products from SANGTHONG Canvas & Awning Co., Ltd. at booth No. D413 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
